Free Cheat Sheet: Buyer Persona Interview Questions

Ask better questions to get better insights into your buyer personas

Buyer personas are the foundation of any inbound marketing strategy. After all, if you don’t know your audience inside and out, how can you create content that addresses their challenges, pain points, frustrations and questions?

But before you jump in and create your personas, you need to understand who they are. This means sitting down with real customers and conducting buyer persona interviews.

We put together this list of buyer persona questions to guide you through the interview process, so you uncover the information you need to build detailed personas for your business.

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