Track the right metrics to prove the success of your content
One of the biggest challenges any content marketer faces is measuring the ROI of their content. In fact, only 21% of marketers think they do this well.
Don’t let that scare you. There are plenty of ways to measure the success of your content, and it all comes down to knowing your goals and knowing which metrics will help you measure your progress toward those goals.
In our free Content Marketing ROI Cheat Sheet, we outline common content marketing goals and map those goals to specific KPIs you can use to track your success.
Simply fill out the form to see the metrics!