Figure out which content is working well on your website – and which isn't
If you’re like many marketers, you work hard on your inbound marketing strategy: brainstorming new blog topics, conducting in-depth keyword research, and crafting content that will be both helpful and valuable to your buyer personas.
But do you know how well your content is actually working for you?
A content audit is the perfect way to figure this out—and we put together a convenient content audit template to help make the process easier for you . Step by step, this spreadsheet will walk you through how to audit your content accurately, so you can develop an action plan to take things to the next level.