Be confident about your marketing ROI!
Did you know that as many as 73% of executives think that marketers lack business credibility and are not focused enough on business growth?
This cheat sheet walks you through the six metrics that directly connect your return on marketing investment with business outcomes - so you can prove those executives wrong!
In this download, you'll learn:
- What each metric represents and why it’s important
- How to accurately calculate the metric
- A real-world example of the metric in use
- How to analyze what each metric is telling you
Tell the right story, and you'll get your C-suite interested in and excited about the terrific results you and your marketing team are generating!