Do you know which leads in your CRM are most qualified?
As marketers, we live and die by our ability to generate qualified leads for our sales team—and lead scoring helps us identify which leads are engaged and ready for a sales conversation, and which leads are just not there yet.
There are a lot of moving pieces to consider when building a lead scoring system, and we've built this template to give you a head start in the process.
Included in this template is a sample lead scoring system and * BONUS * a template to help you use that lead score to identify the lifecycle stages of the contacts in your CRM.