B2B Customer Marketing Services

Your sales team works so hard for every deal they close. The last thing you want to do is lose those customers through preventable churn.

Even small steps toward building more positive relationships with customers can have an out-sized effect on retention and revenue. But the first step is to establish trust – which requires understanding and fulfilling your customers’ wants and needs.

Clariant Creative can help.

Our customer marketing specialists help you supercharge your account management strategy by providing your service team with the content they need to keep customers informed, engaged, and fiercely loyal.

Are you delighting your customers? Delight is the secret sauce behind reducing churn, increasing referrals, and generating upsell and cross-sell opportunities.

Clariant Creative can help you build a smarter strategy to better engage your existing customers with a range of tools, including efficient onboarding workflows, impactful customer newsletters, segmented campaigns, helpful success stories, and more.

Make sure your customers stay informed about your business news, service features, and product developments – and help them understand the value you’re delivering to them. It’s the best way to expand relationships, build strategic partnerships, and drive fundamental business growth.

Creating an effective knowledge base calls for a specific approach to content writing. After all, knowledge base content must be clear, intuitive, and actually helpful.

Clariant Creative excels in producing knowledge base resources and process documentation:

We’ll interview your service team, your product team, and even your users so we understand your source material inside and out.
From there, we’ll develop your knowledge base content with a focus on clarity, conciseness, and user-centric language.

By giving your customers a support experience that is accessible and actionable – rather than full of friction and frustration – you can empower your customers to thrive.

Customer Service FAQs

Can you help me with my specific CRM?

We are a Gold-tier HubSpot Solutions Partner agency, and our team has been using HubSpot exclusively since 2015. We are fully equipped to provide as much support as you may need to build out your customer service assets and processes in HubSpot.

Additionally, most CRM platforms share similar approaches to service enablement – which means we can help you map your processes and build your playbooks, no matter what CRM you use.

What industries do you have experience with?

We specialize in serving companies in business-to-business (B2B) spaces. Our team members each bring specific industry expertise, which means that as an agency, we work across all industries. This extensive experience allows us to bring you fresh ideas we’ve tested with clients in diverse markets.

Moreover, when we bring you on as a new client, we follow a specific process to make sure our team quickly gets up to speed on the unique aspects of your product/service, your company, your competition, and your overall market. Our process enables us to bring immediate value to all our clients, including those in emerging and highly technical industries.

Don’t let your customers be a marketing afterthought.

Customer Relationship Management Solutions:

Customer Marketing

Keep delivering value, long after the sale.

Knowledge Base Development

Help your customers help themselves.

Customer Service FAQs

Ready to talk?