B2B Sales Enablement Services
Delivering a consistently outstanding buying experience is what sets apart world-class B2B sales organizations. And it’s incredibly hard to do.
Clariant Creative helps you ensure your sales team is insightful, intentional, and impactful at every touchpoint – so they can shepherd even the most complex deals to closed-won, confidently.

The right agency makes ambitious growth goals possible.
The path to business-to-business sales is challenging. From long sales cycles to misaligned stakeholders and tough competition, your sales team faces roadblocks every step of the way.
And your marketing team? You’ve been asked to help remove these roadblocks by developing efficient sales processes, powerful sales enablement content, and meaningful brand messaging.
It’s a big ask.
Partnering with Clariant Creative makes it possible.
Our sales enablement specialists bring crucial knowledge and experience, helping you empower your sellers — so you build stronger relationships, close more deals, and drive more revenue.

“Clariant Creative helped us streamline our sales process and dramatically improved our sales presentations. We’re now more confident and impactful when we engage with our buyers.”
Sales Support Solutions:
Sales Playbooks &
Sales Process Mapping
Ensure clarity and consistency drive your sales strategy.
“This is the way we’ve always done it” is never a great sales strategy. But when you’re too embedded in a process, it’s hard to step back, be objective, and see where you could improve your results.
Clariant Creative helps you break down your sales strategy into individual steps. Together, we’ll identify the pivotal points where key decisions must be made, integrate your CRM into the process, and make sure everyone is aligned on what has to happen when.
With this clearly documented playbook, you can ensure every rep follows a consistent process and captures the critical information that will make it easier to close deals and measure performance.
Sales Enablement Content
Equip your sales team with the tools for success.

Great sales enablement content gives your reps the tools they need to lead more impactful sales conversations. Such tools might include:
- Competitor battlecards, for more skillful brand differentiation.
- Sales emails and calling scripts, for more meaningful buyer engagement.
- Automated sequences, for more efficient and effective outreach and follow-up.
No matter the format, using these assets should feel seamless and natural. Clariant Creative’s staff of experienced copywriters, designers, and sales enablement specialists understand this and deliver what your sales team needs to feel supported, prepared, and empowered.
Sales Collateral
Craft sales content that stands out and gets results.
Your sales reps are engaging in conversations with buyers daily. It’s your job to help them stay on brand and on message.
Your sales collateral library might include a combination of physical and digital assets, such as sell sheets, trade show handouts, rack cards, product catalogs, and more. Clariant Creative’s copywriters and designers can get your message across so it’s punchy, memorable, and 100% focused on making it easier for your sellers to close high-quality deals — quickly.

Sales Enablement FAQs
We are a Gold-tier HubSpot Solutions Partner agency, and our team has been using HubSpot exclusively since 2015. We are fully equipped to provide as much support as you may need to build out your sales assets and processes in HubSpot.
Additionally, most CRM platforms share similar approaches to sales enablement – which means we can help you map your sales processes and build your sales playbook, no matter what CRM you use.
We are an inbound agency that specializes in providing the content that powers B2B sales, marketing, and customer service strategies. Content and strategy are our primary focus – we aim to empower your team, not replace them. This means that at this time, we are not an outsourced sales agency and we do not offer specific lead generation services. However, we’ll gladly support your lead gen team with whatever assets or best practice guidance they might need to reach their goals.
We specialize in serving companies in business-to-business (B2B) spaces. Our team members each bring specific industry expertise, which means that as an agency, we work across all industries. This extensive experience allows us to bring you fresh ideas we’ve tested with clients in diverse markets.
Moreover, when we bring you on as a new client, we follow a specific process to make sure our team quickly gets up to speed on the unique aspects of your product/service, your company, your competition, and your overall market. Our process enables us to bring immediate value to all our clients, including those in emerging and highly technical industries.
Ready to talk?
We’re ready to learn more about what you’re trying to accomplish. Let’s schedule a short call to see if we might be a good fit for each other. See what it's like to work with us
