Meet Your New Agency Partner
When you work with an agency who understands your business, who masters your voice and messaging, and who feels like a seamless extension of your team … it’s like rocket fuel for your organization.
Together, we can do more than you ever thought possible.

Relationships matter.
Since 2015, we have prioritized building long-term relationships founded in trust and confidence. Working with Clariant Creative means your team has:
- An aligned vision and strategy
- Better communication and transparency
- Fresh new ideas to spark innovation
- A powerful engine driving your growth

Our Mission, Purpose, and Values
Clarity makes the difference.
At Clariant Creative, we help mid-sized B2B companies struggling with complex buying cycles and overstretched internal teams. We solve these challenges by building elegant solutions that connect the right people with the right information at the right time.
Accomplishing big things is possible because we stay true to who we are.
Hover over a value box below for clarity on what these mean to us.
Strategic
We focus on the small details and the big picture.
Collaborative
We work together, because together we can do more.
Intentional
We don’t do things half-assed.
Accountable
We do what we say we will.
Genuine
We communicate clearly, honestly, and respectfully.
Beth Carter
Founder & Chief Strategist

Beth Carter
Founder & Chief Strategist
Throughout my career, I’ve written marketing communications for companies of every size, from Aon Corporation to Zano Hair Salon. With a Master of Public Policy and a Bachelor of Science in Economics, I bring a strong business and analytics background to the work we do. I particularly love breaking down large quantities of data and connecting the dots to tell the right story, to the right people, in the right way.
Certifications: HubSpot Marketing Software, Inbound, Inbound Marketing, Inbound Sales, Sales Enablement, HubSpot Sales Software, Client Management, Delivering Client Success, Marketing Hub Implementation, SEO Copywriting Program, HubSpot Agency Partner
Krista Elliott
Director of Content

Krista Elliott
Director of Content
After a decade in public relations and communications, I shifted to copywriting and content marketing. I’ve since written everything from Very Serious Business Copy for SaaS companies to blogs exploring the cultural and biological underpinnings of earwax. I love exploring the psychology of our clients’ target markets, figuring out the emotions that cause them to take action, and then building a message that speaks to the brain and the heart.
Certifications: Client Management, Content Marketing, Delivering Client Success, HubSpot Marketing Software, Inbound, Inbound Marketing
Caitlin Castevens
Director of Client Services

Caitlin Castevens
Director of Client Services
I’m a HubSpot power user with more than a decade of digital sales and inbound marketing experience. Colleagues and clients have dubbed me a “digital marketing therapist” thanks to my ability to build effective solutions, solve sticky problems, and enable data-focused growth. Community-building is a longstanding passion of mine, and I am an ardent believer in empowering women to utilize technology to build the career of their dreams.
HubSpot Certifications: Contextual Marketing, Growth Driven Design Agency, HubSpot Agency Partner, HubSpot Marketing Software, HubSpot Sales Software, Inbound, Inbound Marketing, Inbound Sales, Sales Enablement
Rachelle Koenig
Senior Content Strategist

Rachelle Koenig
Senior Content Strategist
Unapologetic word nerd here, with a full career in the corporate world, as a freelance content writer, and business/communications consultant. I’ve spent decades arranging words to connect people with products, services, and companies. My training is both formal and unconventional, starting with B.A.s in Advertising and Telecommunications, a wall-full of Communications Style Course certificates, and training as a Life Coach, a discipline based in empathy and understanding another person’s experience.
Certifications: Inbound, Inbound Marketing, Email Marketing
William Redick
Senior Inbound Marketing Strategist

William Redick
Senior Inbound Marketing Strategist
I started my career as a military linguist. But after years of overseas deployments, I decided to obtain an MBA and PMP certification and pursue a career in marketing. A spark ignited for me the instant I launched my first campaign that led to a sale. I love translating business objectives into marketing strategies, breaking these strategies down into achievable tasks, and setting it all in motion with a creative flare.
Certifications: Delivering Client Success, Guided Client Onboarding, Inbound, Inbound Marketing, HubSpot Marketing, HubSpot Sales
Jessica Utter
Inbound Marketing Specialist

Jessica Utter
Inbound Marketing Specialist
Over my professional career, I have worked lockstep with a range of business types, from start-ups and non-profits to large conglomerates. I love new challenges, and I pride myself on thinking outside of the box to craft innovative solutions.
I also love mentoring in a way that empowers. I have a simple belief system that doing the right thing is always the right thing.
Certifications: Inbound, Inbound Marketing, HubSpot Marketing Software, HubSpot Sales Software, Service Hub Software
Laura Swords
Lead Designer

Laura Swords
Lead Designer
Although I've always considered myself the creative type, over my 20-year career I’ve discovered I have a knack for the technical side of marketing as well. I’m able to look at all perspectives to create a unified, impactful presence across my clients’ branding, website, content, social media and more. My favorite moment is introducing an idea that might not have occurred to the client – and that hits a home run for them.
Certifications: HubSpot CMS Developer, Inbound, Inbound Marketing, Growth Driven Design, Email Marketing
Liza Park
Inbound Marketing Associate

Liza Park
Inbound Marketing Associate
I approach every day with a creative mindset, and I thrive on being able to weave narrative and meaning into the work I produce. At Clariant Creative, I work hard to make sure our team is fully supported to meet the needs of our clients. You’ll typically find me plugging away behind the scenes to keep our projects moving forward, all while learning from the best of the best.
Certifications: Inbound, Inbound Marketing
Julia Byrd
Editor

Julia Byrd
Editor
I’ve been a writer since elementary school, where I “published” handmade reference books for the school library. My passion now is writing customized, targeted content for clients who appreciate the power of the written word. Over the past 20 years, I’ve been a copyeditor for an international brokerage firm, a technical writer for a government contractor, an in-house sales and marketing writer for an event planning firm, and a freelance copywriter serving a wide range of businesses.
Certifications: Inbound, Content Marketing
Ready to talk?
We’re ready to learn more about what you’re trying to accomplish. Let’s schedule a short call to see if we might be a good fit for each other. See what it's like to work with us
