Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...
Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...
In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place to keep your...
Editor's Note: We recently updated this previously published post with new insights. Enjoy!
You know you need to look for new customers. But most days, running your business leaves you with little time to try to grow...
When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?
...
A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and WordPress.
The two...
Public relations and marketing are basically the same thing, right?
While there is some overlap, PR and marketing have notable differences. And it’s these differences that when combined, can result in a flood of...
As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...
Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay on top of trends,...
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...
Why are marketers constantly talking about inbound and outbound marketing? Isn’t marketing all the same?
Well, not exactly.
The mindset, strategies and implementation of inbound marketing is vastly different from...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...