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Clariant Creative Blog

When to Use Inbound Marketing vs Outbound Marketing

Apr 21, '21 / by Rachelle Koenig posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?

Not exactly.

Inbound marketing has vastly different approaches, strategies, and implementation from outbound...


5 Great Pillar Page Examples

Mar 26, '21 / by Rachelle Koenig posted in Content Marketing

At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies and marketing teams...


How Long Should Your Blog Posts Be?

Mar 11, '21 / by Rachelle Koenig posted in Blogging

When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the biggest being, “How...


Building a Human-Focused Training and Development Program for Busy Marketers

Feb 24, '21 / by Marta Oddone posted in Strategy

Every January, I start off the year with the best intentions of setting realistic goals, making resolutions, and planning all the things I want to accomplish, both personally and professionally.

But as a busy...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?

  • Where are they in the buyer’s journey?
  • Which of these contacts will make great customers?

How Net Promoter Scores Help You Turn Customers into Customer Promoters

Jan 26, '21 / by Rachelle Koenig posted in Strategy

You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing tactic you’ve got in...


4 Habits of Highly Productive Marketing Teams

Nov 18, '20 / by Krista Elliott posted in Content Marketing

Working at maximum productivity can be a challenge for marketing teams in the best of times. During the pandemic, many marketing teams are also trying to navigate remote work for the first time while still delivering...


Democracy in Action: How We’re Contributing, and How You Can Too

Oct 9, '20 / by Beth Carter posted in Strategy

Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.

Many of us proudly vote, and then proudly pat ourselves on the back for being responsible...


12 Quick SEO Tips for Google Ranking In 2020

Aug 3, '20 / by Beth Carter posted in SEO

What does your 2020 SEO strategy look like?

Google updates their ranking algorithm frequently. But with all that’s been going on this year, it may be hard to commit time and energy to keep up with these constantly...


Hiring a Marketing Agency? Ask These 12 Questions

Jun 5, '20 / by Beth Carter posted in Strategy

Effective inbound marketing often takes a village. And even with the brilliant minds in your marketing village, sometimes you need to call in reinforcements to make the magic happen.

A capable inbound marketing...


How We Manage Our Remote Team of Marketers

Mar 14, '20 / by Beth Carter posted in Strategy

It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”

Interesting, indeed.

Many of you will be working from home for a while. And although working from home can be a...


How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...