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Clariant Creative Blog

How to Write Great Blog Introductions and Cure Writer’s Block Forever

Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging

What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?

A blank page.

Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...


How to Get the Most out of a Business Networking Event

Aug 19, '19 / by Lizzy Mander posted in Strategy

Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay on top of trends,...


5 Instagram Tips & Tricks to Help Grow Your Business Profile

Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media

B2B companies just aren’t a good fit for Instagram, right?

Not so fast …

According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...


When to Use Inbound Marketing vs Outbound Marketing

Mar 21, '19 / by Alex Jasin posted in Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t marketing all the same?

Well, not exactly.

The mindset, strategies and implementation of inbound marketing is vastly different from...


Do People Read Long-Form Content?

Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging

I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...


What the NFL and WWII Bombers Can Teach Us About Marketing Metrics

Feb 4, '19 / by Neil Hayes posted in Marketing ROI

Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.

 

Quote: "There are three kinds of lies: lies, damned...


Sales and Marketing Alignment: What Inbound Marketers Need to Know

Jan 28, '19 / by Beth Carter posted in Strategy

There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.


Creating Your Content Brand Voice: 4 Tips from a Professional Editor

Jan 21, '19 / by Susannah Noel posted in Strategy

I crave grammar. I make a study of punctuation. I swoon at spelling bees.

I detest comma splices and abhor the use of single quotes when double are called for. I’ve never encountered a situation where it makes sense...


Are High Bounce Rates Always Bad?

Jan 14, '19 / by Beth Carter posted in Strategy, Inbound Websites

Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?


Do LinkedIn Ads Really Generate B2B Leads? Read This Case Study.

Jan 4, '19 / by Marq Mosier posted in Strategy, Social Media

 

For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other words, good...


How to Map the Buyer’s Journey in 7 Easy Steps

Dec 14, '18 / by Christina Bockisch posted in Content Marketing, Strategy

I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.

I recognized I had a problem, so I turned to Google to do some research....


9 Ways to Hit Your Marketing Goals Before Year End

Dec 6, '18 / by Beth Carter posted in Strategy

As December winds down, you’re probably thinking a lot about those marketing goals you set at the start of the year. Did you crush them? Or were those stretch goals too much of a stretch?

We hope you were able to hit...