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Clariant Creative Blog

Thinking of Replacing Your HubSpot Forms With a Chatbot? Read This First.

May 3, '22 / by Beth Carter

Marketers everywhere are talking about chatbots these days. And with good reason: When done well, chatbots can be a great tool for lead generation. Some in the industry even suggest that a chatbot...

Buyer Journey Mapping in 7 Easy Steps [EXAMPLES + TEMPLATE]

Apr 15, '22 / by Beth Carter posted in Content Marketing, Strategy

Editor’s Note: This blog post was originally written by Christina Bockisch and published in 2018. We have refreshed and updated the post to include more helpful examples!

I had just moved to Boston....

The Insider’s Guide to a Smooth HubSpot Onboarding for Marketing Hub

Apr 4, '22 / by Marta Oddone posted in HubSpot

So, you just purchased HubSpot Marketing Hub! Great! Now … where the heck do you start?

It’s OK. We’ve got you.

We’ve helped dozens of clients through the HubSpot onboarding process—from signing the...

Clariant Creative Is Now a Platinum HubSpot Solutions Partner

Mar 14, '22 / by Beth Carter posted in PR and Media

We are thrilled to announce that Clariant Creative Agency has achieved the coveted Platinum tier in the HubSpot Solutions Partner Program. This is an enormous honor that caps off a year of tremendous...

Top Strategies to Crush Digital Marketing for Manufacturers

At Clariant Creative, we love showing our customers how to use their marketing to build relationships that drive sales.

So, when we get to work with clients in industries that haven’t fully tapped...

How to Create the Best Email Newsletters (That Get the Best Results)

Jan 5, '22 / by Rachelle Koenig posted in Email Marketing

Let’s get this out of the way: Yes, email marketing really does work. In fact, it’s one of the content marketing tactics we help clients with the most, after blogs and online offers.

But people get...

The Top Writing and Editing Tips our Marketing Writers Want You to Know

Sep 27, '21 / by Rachelle Koenig posted in Content Marketing, Blogging

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler

Marketers today are more likely to stare at a blinking cursor than a blank...

How to Find Keywords: Best Practices for Beginner Marketers

Aug 27, '21 / by Brina Tasker posted in Content Marketing, SEO, Strategy, Blogging

Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.

For someone starting out, keyword...

Great Sales Emails That Convert [TEMPLATES]

Jul 29, '21 / by Beth Carter posted in Email Marketing, Lead Management

There’s no avoiding email as a sales tool.

And nearly every client we work with dreads writing them.

But the kicker? They can work really well when done right. The challenge, though, is to stand out...

When to Use Inbound Marketing vs Outbound Marketing

Apr 22, '21 / by Rachelle Koenig posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?

Not exactly.

Inbound marketing has vastly different approaches, strategies, and implementation...

5 Great Pillar Page Examples

Mar 26, '21 / by Rachelle Koenig posted in Content Marketing

At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies...

How Long Should Your Blog Posts Be?

Mar 11, '21 / by Rachelle Koenig posted in Blogging

When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the...