Let’s get this out of the way: Yes, email marketing really does work. In fact, it’s one of the content marketing tactics we help clients with the most, after blogs and online offers.
But people...
Let’s get this out of the way: Yes, email marketing really does work. In fact, it’s one of the content marketing tactics we help clients with the most, after blogs and online offers.
But people...
"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank...
Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.
For someone starting out, keyword...
There’s no avoiding email as a sales tool.
And nearly every client we work with dreads writing them.
But the kicker? They can work really well when done right. The challenge, though, is to stand...
Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?
Not exactly.
Inbound marketing has vastly different approaches, strategies, and...
At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the...
Every January, I start off the year with the best intentions of setting realistic goals, making resolutions, and planning all the things I want to accomplish, both personally and professionally.
...
So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?
You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing...
Working at maximum productivity can be a challenge for marketing teams in the best of times. During the pandemic, many marketing teams are also trying to navigate remote work for the first time...
Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.
Many of us proudly vote, and then proudly pat ourselves on the back...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...