<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1736999839848584&amp;ev=PageView&amp;noscript=1">

Clariant Creative Blog

9 Ways to Hit Your Marketing Goals Before Year End

Dec 6, '18 / by Beth Carter posted in Strategy

As December winds down, you’re probably thinking a lot about those marketing goals you set at the start of the year. Did you crush them? Or were those stretch goals too much of a stretch?

We hope you were able to hit...


Is HubSpot’s Social Media Certification Worth the Effort?

Dec 3, '18 / by Christina Bockisch posted in Social Media, HubSpot

As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing graphics, taking...


How to Capture the Voice of the Customer With Market Research

Nov 26, '18 / by Christina Bockisch posted in Strategy

Most businesses know that creating a remarkable customer experience is important to their brand and critical to success. But to compete on customer experience, you need to understand the experience you’re currently...


7 Tips to Keep Your Content Marketing Strategy on Track

Nov 15, '18 / by Christina Bockisch posted in Content Marketing, Strategy

You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?


14 Customizable Sales Email Examples [TEMPLATES]

Nov 12, '18 / by Beth Carter posted in Email Marketing

How many of you use email for prospecting?

How many of you believe your prospecting emails always (or almost always get opened, clicked, read, and acted upon?

I thought so.

Whether we’re inbound or outbound...


5 Key Takeaways From the 2019 Content Marketing Benchmark Report

Oct 31, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.

While tons of data comes out...


Exciting News: The New Clariant Creative Website Is Here!

Sep 21, '18 / by Beth Carter posted in Inbound Websites

It’s been a long time coming — almost a year, in fact. In between working on client projects and steadily growing our agency, behind the scenes we’ve been strategizing, planning, writing, designing and developing a...


The Beginner’s Guide to Using Social Media for Business

Jun 7, '18 / by Christina Bockisch posted in Social Media

When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their highly engaged...


How to Nail B2B Inbound Selling: Embrace Asking Tough Questions

May 31, '18 / by Beth Carter posted in Strategy

If “inbound marketing” was the buzzword of the last decade, “inbound selling” will surely be the winner for the next. It’s the next logical step in the journey to revenue. Whereas inbound marketing focuses on filling...


4 Steps for a Re-Engagement Email Strategy to Thaw a Frozen List

May 18, '18 / by Krista Elliott posted in Email Marketing

A big part of content marketing involves sharing your content with your mailing list. And it’s a solid tactic: Sending helpful, targeted content to a subscriber list is a great way to turn casual subscribers into...


What Are Pillar Pages and Topic Clusters? (And Why You Need Both)

May 11, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.

Part of what’s driving this change is that Google has gotten smarter with their search...


SEO Blog Optimization Tips: Should You Reoptimize Old Posts?

May 5, '18 / by Christina Bockisch posted in Content Marketing, SEO, Strategy

Even the pros occasionally hit a few foul balls.

A few months ago ­– although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...