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Clariant Creative Blog

Democracy in Action: How We’re Contributing, and How You Can Too

Oct 9, '20 / by Beth Carter posted in Strategy

Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.

Many of us proudly vote, and then proudly pat ourselves on the back for being responsible...


12 Quick SEO Tips for Google Ranking In 2020

Aug 3, '20 / by Beth Carter posted in SEO

What does your 2020 SEO strategy look like?

Google updates their ranking algorithm frequently. But with all that’s been going on this year, it may be hard to commit time and energy to keep up with these constantly...


Hiring a Marketing Agency? Ask These 12 Questions

Jun 5, '20 / by Beth Carter posted in Strategy

Effective inbound marketing often takes a village. And even with the brilliant minds in your marketing village, sometimes you need to call in reinforcements to make the magic happen.

A capable inbound marketing...


How We Manage Our Remote Team of Marketers

Mar 14, '20 / by Beth Carter posted in Strategy

It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”

Interesting, indeed.

Many of you will be working from home for a while. And although working from home can be a...


How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...


How to Reuse Content To Maximize Your Content Marketing Budget

Feb 9, '20 / by Alex Birch posted in Content Marketing

It's easy to lose inspiration when creating content for a dozen different channels.

The answer: Stop producing so much.

Help more people see what you already have. Repurposing existing content extends its life and...


How Inbound Recruiting Improves Company Culture

Jan 17, '20 / by Beth Carter posted in Strategy

Company culture is a big deal.

A 2018 Jobvite study revealed that the vast majority of job seekers cite culture as at least of relative importance in applying to a company — and 46% claim it’s very important. In...


MQLs & SQLs: What Is a Marketing Qualified Lead & Sales Qualified Lead?

Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management

Not everyone who lands on your website is ready to buy from you.

Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...


How to Use LinkedIn Ads: An Expert's Advice

Nov 21, '19 / by Krista Elliott posted in Strategy, Social Media

In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place to keep your...


The Inbound Marketing Funnel vs. Flywheel: Which Approach Should You Take?

Nov 8, '19 / by Caitlin Castevens posted in Strategy

Editor's Note: We recently updated this previously published post with new insights. Enjoy!

You know you need to look for new customers. But most days, running your business leaves you with little time to try to grow...


Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?

...


HubSpot Websites vs WordPress Websites: Which Should You Choose?

Oct 18, '19 / by Beth Carter posted in Inbound Websites

A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and WordPress.

The two...