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Clariant Creative Blog

How HubSpot’s Inbound Sales Bootcamp Made Me a Better Inbound Marketer

Mar 31, '18 / by Beth Carter posted in Strategy

Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.

Officially, Dan – the genius and Executive Director who leads the business...


[New Data] Does Posting on Social Media via HubSpot Hurt Social Reach?

Mar 23, '18 / by Christina Bockisch posted in Social Media

Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about crafting content...


Content With Purpose: How to Align Content to the Buyer’s Journey

Mar 9, '18 / by Krista Elliott posted in Content Marketing, Strategy

My husband and I both bought jeans last week.

I did a ton of research online, looking to see what cut would be most flattering to my shape. Then, once I decided what style I wanted, I looked around to compare...


16 Can’t-Miss Tools for Developing New Content Ideas

Mar 2, '18 / by Julia Byrd posted in Content Marketing, Blogging

Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission accomplished. Fast-forward...


A 5-Step Guide to Conducting a Full Content Audit for Your Website

Feb 23, '18 / by Christina Bockisch posted in Content Marketing, Strategy

 

If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a step back and...


3 Marketing Budget Allocations You’ll Need in 2018

Feb 16, '18 / by Beth Carter posted in Marketing ROI, Strategy

Editor’s Note: This post was originally published in December 2016 and was updated in February 2018.

Have you planned your marketing budget for 2018?

If you haven’t already mapped out your strategy for 2018 – or even...


Content Marketing for Boring Industries: 5 Tips for Writing Engaging Content

Feb 9, '18 / by Christina Bockisch posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the blue car passed...


The 8 Biggest Mistakes You’re Making With Your Buyer Personas

Feb 2, '18 / by Christina Bockisch posted in Strategy

Developing buyer personas is an essential first step in building a successful inbound marketing strategy. Buyer personas help you better understand your customers and prospects by identifying their goals, questions,...


How to Create SMART Marketing Goals for Your Business

Jan 26, '18 / by Christina Bockisch posted in Strategy

 

Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s difficult to achieve and forces you to work your butt off, but it can’t be so difficult it ends up...


How High-Value Content Lets You Do More With Less

Jan 19, '18 / by Krista Elliott posted in Content Marketing

Content, content, content, content, content. These days, everybody and their dog is trying to boost their business by writing blog posts. And many businesses subscribe to the philosophy that the more content they...


Why Every Business Needs to Develop a Content Style Guide Today

Jan 12, '18 / by Julia Byrd posted in Content Marketing, Strategy

It’s not uncommon for a business to realize there’s a big difference between what they intend to say about their brand and what they actually communicate. Or for them to notice that the marketing department’s...


How to Rank in Google When You Have No Time: 13 Quick SEO Tips for 2018

Jan 5, '18 / by Julia Byrd posted in SEO

Every business wants a number one ranking in Google search engine results pages (SERPs). Getting that coveted spot, however, isn’t quick, easy or guaranteed.

SEO remains an inexact science, and Google is constantly...