It's easy to lose inspiration when creating content for a dozen different channels.
The answer: Stop producing so much.
Help more people see what you already have. Repurposing existing content...
Feb 9, '20 / by Alex Birch posted in Content Marketing
It's easy to lose inspiration when creating content for a dozen different channels.
The answer: Stop producing so much.
Help more people see what you already have. Repurposing existing content...
Jan 17, '20 / by Beth Carter posted in Strategy
Company culture is a big deal.
A 2018 Jobvite study revealed that the vast majority of job seekers cite culture as at least of relative importance in applying to a company — and 46% claim it’s very...
Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management
Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an...
Nov 21, '19 / by Krista Elliott posted in Strategy, Social Media
In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place...
Nov 8, '19 / by Caitlin Castevens posted in Strategy
Editor's Note: We recently updated this previously published post with new insights. Enjoy!
You know you need to look for new customers. But most days, running your business leaves you with little...
Nov 1, '19 / by Beth Carter posted in Strategy
When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some...
Oct 18, '19 / by Beth Carter posted in Inbound Websites
A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and...
Sep 26, '19 / by Beth Carter posted in PR and Media
Public relations and marketing are basically the same thing, right?
While there is some overlap, PR and marketing have notable differences. And it’s these differences that when combined, can result...
Sep 17, '19 / by Beth Carter posted in Strategy
As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant...
Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see...
Aug 19, '19 / by Lizzy Mander posted in Strategy
Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay...
Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Editor’s Note: This blog post was originally written by Christina Bockisch and published in 2018. We have refreshed and...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
Clariant Creative Agency, LLC
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