I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than...
Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.
Quote: "There are three kinds of lies:...
There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.
I crave grammar. I make a study of punctuation. I swoon at spelling bees.
I detest comma splices and abhor the use of single quotes when double are called for. I’ve never encountered a situation...
Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?
For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other...
As December winds down, you’re probably thinking a lot about those marketing goals you set at the start of the year. Did you crush them? Or were those stretch goals too much of a stretch?
We hope you...
As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing...
Most businesses know that creating a remarkable customer experience is important to their brand and critical to success. But to compete on customer experience, you need to understand the experience...
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on...
It’s been a long time coming — almost a year, in fact. In between working on client projects and steadily growing our agency, behind the scenes we’ve been strategizing, planning, writing, designing...
When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
