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Clariant Creative Blog

How to Find Keywords: Best Practices for Beginner Marketers

Aug 27, '21 / by Brina Tasker posted in Content Marketing, SEO, Strategy, Blogging

Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.

For someone starting out, keyword...

12 Quick SEO Tips for Google Ranking In 2020

Aug 3, '20 / by Beth Carter posted in SEO

What does your 2020 SEO strategy look like?

Google updates their ranking algorithm frequently. But with all that’s been going on this year, it may be hard to commit time and energy to keep up with...

SEO Blog Optimization Tips: Should You Reoptimize Old Posts?

May 5, '18 / by Christina Bockisch posted in Content Marketing, SEO, Strategy

Even the pros occasionally hit a few foul balls.

A few months ago – although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed...

How to Rank in Google When You Have No Time: 13 Quick SEO Tips for 2018

Jan 5, '18 / by Julia Byrd posted in SEO

Every business wants a number one ranking in Google search engine results pages (SERPs). Getting that coveted spot, however, isn’t quick, easy or guaranteed.

SEO remains an inexact science, and...

Storytelling and SEO: How Telling Tales Gets You Found (and Remembered)

Dec 8, '17 / by Krista Elliott posted in SEO

Today’s marketing is incredibly data-driven. We analyze buyer personas right down to their toenails, scrutinize every step in their buyer’s journey and comb over SEO reports to see what web searches...

Understanding SEO: How to Optimize Your Content for Search Engines

May 30, '17 / by Krista Elliott posted in SEO

When it comes to being found online, page one of Google is where you need to be. In fact, 95% of all search traffic never goes further than that first page.


And with page one only being so long...

8 Best Online Competitive Analysis Tools to Keep Tabs on Your Rivals

Aug 20, '16 / by Susannah Noel posted in SEO, Strategy

You work hard to develop content, attract leads and convert new clients.

Unfortunately, so does your competition.

That’s why it’s smart to keep track of what they’re doing. With the right approach to...

Use Google’s Micro-Moments to Build Precision into Your SEO Strategy

Jul 11, '16 / by Beth Carter posted in SEO

Recently I was lucky enough to attend the Search Engine Journal Summit in Chicago. After a day’s worth of technical SEO advice, the conversation eventually turned to emerging trends in digital...

How Voice Search Is Changing SEO and Content Marketing

May 3, '16 / by Susannah Noel posted in SEO

It started with Siri. Then came Google Now, with Microsoft’s Cortana joining the mix soon after. It’s called voice search, and it has the potential to completely transform the world of SEO.


3 Simple SEO Techniques That Will Boost Your Traffic and ROI

Apr 27, '16 / by Susannah Noel posted in Marketing ROI, SEO

Let’s be honest: search engine optimization (SEO) is complicated and tedious, and you don’t always know if it’s actually helping your business. Hours spent optimizing this and backlinking that might...