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Clariant Creative Blog

What the NFL and WWII Bombers Can Teach Us About Marketing Metrics

Feb 4, '19 / by Neil Hayes posted in Marketing ROI

Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.

Quote: "There are three kinds of lies:...

Content Marketing ROI: How to Measure the Success of Your Content

Apr 12, '18 / by Christina Bockisch posted in Marketing ROI, Content Marketing

You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom...

3 Marketing Budget Allocations You’ll Need in 2018

Feb 16, '18 / by Beth Carter posted in Marketing ROI, Strategy

Editor’s Note: This post was originally published in December 2016 and was updated in February 2018.

Have you planned your marketing budget for 2018?

If you haven’t already mapped out your strategy...

5 Marketing Tools to Increase Your Team's Productivity

Apr 1, '17 / by Christina Bockisch posted in Marketing ROI, Strategy

As marketers, we’re always looking to increase our productivity. We practically live by the phrase, “work smarter, not harder.” It’s easier said than done, though – especially if you don’t have the...

How to Thrive as a Marketing Team of One

Dec 15, '16 / by Beth Carter posted in Marketing ROI, Strategy

Earlier this month I attended a fantastic panel discussion hosted by the Chicago AMA on the topic of how small marketing teams can cope and even thrive under the pressures they face. The takeaways...

Conversion Rate Optimization: Testing Tips for Low-Traffic Websites

Nov 17, '16 / by Beth Carter posted in Marketing ROI, Inbound Websites

We’re fresh off #INBOUND16 – HubSpot’s annual four-day inbound marketing lovefest in Boston. While there, we listened in on not one, not two, but three different breakout sessions on conversion rate...

7 Ways to Make Your Email Pop-Ups More Effective (and Less Annoying)

Sep 26, '16 / by Neil Hayes posted in Marketing ROI, Strategy

It ranks with selfie sticks, car alarms and karaoke machines. You know it has reserved a place of honor in the Museum of the Most Annoying when the inventor apologizes for it, as Ron Carlson did in a...

5 Ways Marketing Metrics Can Uncover Content Opportunities

May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging

Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.

3 Simple SEO Techniques That Will Boost Your Traffic and ROI

Apr 27, '16 / by Susannah Noel posted in Marketing ROI, SEO

Let’s be honest: search engine optimization (SEO) is complicated and tedious, and you don’t always know if it’s actually helping your business. Hours spent optimizing this and backlinking that might...

Do You Know Your Content Marketing ROI?

Apr 21, '16 / by Mark Loehrke posted in Marketing ROI

Superhero battles may be all the rage these days, but here’s one that you’re going to want to avoid: Marketing v. Finance. As many as 73% of executives think that marketers lack credibility, a...

To Move the Needle on Marketing KPIs, Start Here

Mar 22, '16 / by Beth Carter posted in Marketing ROI

If I hear one more so-called marketing expert talk about how to increase social media shares, I might just scream.

It's not that social shares are bad. It's just that social shares should never be...