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Inbound Marketing Insights

We love making your job easier! Here are some timely guides, time-saving templates, and helpful toolkits. Grab them all and shift your lead generation strategy into fifth gear.

How to Create Smarter Digital Marketing Reports
Strategy Guide

Guide to Digital Marketing Reports

The ultimate guide to calculating digital marketing ROI.

The Marketer's Guide to Buyer Personas
Strategy Guide

The Marketer's Guide to Buyer Personas

Learn how to create buyer personas and use them the right way.

Your Guide to Pillar Pages and Topic Clusters
Content marketing, seo, strategy Guide

Your Guide to Pillar Pages and Topic Clusters

Stay ahead of the pack with a smarter SEO strategy.

The 9-Step Guide to a Complete B2B Content Strategy
Content marketing, strategy Guide

The 9-Step Guide to a Complete B2B Content Strategy

Document your content strategy and set your business up for success.

How to Launch a Podcast
Content marketing, strategy Guide

How to Launch a Podcast

Learn best practices to get started on your podcast today.

Lead Scoring Template
Sales Template

Lead Scoring Template

Find the qualified leads in your CRM.

How to Create Smarter Digital Marketing Reports
Strategy Ebook

How to Create Smarter Digital Marketing Reports

Create smarter reports that show your true digital marketing ROI.

podcast-webinar-400
Content marketing Webinar

How to Launch and Leverage Your B2B Podcast

Create and leverage an engaging podcast. 

Podcast Planning Worksheet
Content marketing Checklist

Podcast Planning Worksheet

Make your podcast a success with this handy worksheet.

The Marketer's Guide to Buyer Personas
Strategy Ebook

The Marketer's Guide to Buyer Personas

Learn how to create buyer personas and use them the right way.

Webinar Promotion Plan Checklist
Content marketing, strategy Checklist

Webinar Promotion Plan Checklist

Attract registrants, engage participants, and nurture new contacts into qualified leads.

How to Write a Better Bio
Content marketing, pr Template

How to Write a Better Bio

Learn how to write a bio that makes you stand out with this easy-to-use template.

Professional Networking Checklist for Success
Sales, strategy Checklist

Professional Networking Checklist for Success

Learn what to do at networking events – from the first introduction to the final goodbye.

Guide to Pillar Pages and Topic Clusters
Content marketing, seo, strategy Ebook

Guide to Pillar Pages and Topic Clusters

Learn how to leverage new approaches to SEO strategy and content marketing.

Customer Pain Points Template
Content marketing, strategy Template

Customer Pain Points Template

Find out what your buyers are really thinking about.

Buyer's Journey Template
Content marketing, strategy Template

Buyer's Journey Template

Easily map out each step in the buyer’s journey.

B2B Content Strategy Guide
Content marketing, strategy Ebook

B2B Content Strategy Guide

Document your content strategy and set your business up for success.

Online Collaboration Tool Template
Strategy Template

Online Collaboration Tool Template

Find the right collaboration tool for your business.

Inbound Selling Questions Template
Sales Template

Inbound Selling Questions Template

Ask your leads the right questions to advance the sale.

SMART Goals Template
Strategy Template

SMART Goals Template

Learn how to set the right marketing goals for your business.

Pillar Page Checklist
Content marketing Checklist

Pillar Page Checklist

Learn how to create a pillar page from start to finish.

Persuasive Copywriting Guide
Blogging, content marketing Guide

Persuasive Copywriting Guide

Learn the words and phrases that will get your readers to take the next step with your content.

Editorial Calendar Template
Blogging, content marketing Template

Editorial Calendar Template

Develop a strategic 90-day plan for your blogs, content offers and campaigns.

Content Marketing ROI Cheat Sheet
Content marketing Template

Content Marketing ROI Cheat Sheet

Track the right metrics to prove the success of your content.

Buyer Persona Samples
Strategy Template

Buyer Persona Samples

Use these examples to create your own buyer personas.

Content Audit Template
Content marketing, strategy Template

Content Audit Template

Figure out which content is working well on your website – and which isn't.

Buyer Persona Interview Questions
Strategy Template

Buyer Persona Interview Questions

Ask better questions to get better insights into your buyer personas.

Blog Post Templates
Blogging Template

Blog Post Templates

Writing blog posts is easy with these 8 ready-to-use templates.

Inbound Marketer's Guide to PR
Pr, strategy Ebook

Inbound Marketer's Guide to PR

Take your inbound marketing further with a smart PR strategy.

SEO Toolkit
Seo, strategy Toolkit

SEO Toolkit

Simplify your SEO with these terrific tools.

Marketing Reporting Toolkit
Strategy Toolkit

Marketing Reporting Toolkit

Ready-to-use marketing report templates to help you easily justify your marketing ROI.

Six Marketing Metrics You Can't Afford to Ignore
Strategy Ebook

Six Marketing Metrics You Can't Afford to Ignore

Find out how to prove your marketing ROI.