I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.
I recognized I had a problem, so I turned to Google to do some research....
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?
It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.
While tons of data comes out...
It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.
Part of what’s driving this change is that Google has gotten smarter with their search...
Even the pros occasionally hit a few foul balls.
A few months ago – although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...
You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom line?
Odds are, you...
My husband and I both bought jeans last week.
I did a ton of research online, looking to see what cut would be most flattering to my shape. Then, once I decided what style I wanted, I looked around to compare...
Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission accomplished. Fast-forward...
If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a step back and...
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the blue car passed...
Content, content, content, content, content. These days, everybody and their dog is trying to boost their business by writing blog posts. And many businesses subscribe to the philosophy that the more content they...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
Have you ever wished you were a mind reader, so you could finally understand how your customers think? After all,...