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Clariant Creative Blog

How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...


How to Reuse Content To Maximize Your Content Marketing Budget

Feb 9, '20 / by Alex Birch posted in Content Marketing

It's easy to lose inspiration when creating content for a dozen different channels.

The answer: Stop producing so much.

Help more people see what you already have. Repurposing existing content extends its life and...


MQLs & SQLs: What Is a Marketing Qualified Lead & Sales Qualified Lead?

Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management

Not everyone who lands on your website is ready to buy from you.

Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...


How to Write Great Blog Introductions and Cure Writer’s Block Forever

Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging

What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?

A blank page.

Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...


5 Instagram Tips & Tricks to Help Grow Your Business Profile

Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media

B2B companies just aren’t a good fit for Instagram, right?

Not so fast …

According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...


Do People Read Long-Form Content?

Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging

I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...


How to Map the Buyer’s Journey in 7 Easy Steps

Dec 14, '18 / by Christina Bockisch posted in Content Marketing, Strategy

I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.

I recognized I had a problem, so I turned to Google to do some research....


7 Tips to Keep Your Content Marketing Strategy on Track

Nov 15, '18 / by Christina Bockisch posted in Content Marketing, Strategy

You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?


5 Key Takeaways From the 2019 Content Marketing Benchmark Report

Oct 31, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.

While tons of data comes out...


What Are Pillar Pages and Topic Clusters? (And Why You Need Both)

May 11, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.

Part of what’s driving this change is that Google has gotten smarter with their search...


SEO Blog Optimization Tips: Should You Reoptimize Old Posts?

May 5, '18 / by Christina Bockisch posted in Content Marketing, SEO, Strategy

Even the pros occasionally hit a few foul balls.

A few months ago ­– although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...


Content Marketing ROI: How to Measure the Success of Your Content

Apr 12, '18 / by Christina Bockisch posted in Marketing ROI, Content Marketing

You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom line?

Odds are, you...