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Clariant Creative Blog

Buyer Journey Mapping in 7 Easy Steps [EXAMPLES + TEMPLATE]

Apr 15, '22 / by Beth Carter posted in Content Marketing, Strategy

Editor’s Note: This blog post was originally written by Christina Bockisch and published in 2018. We have refreshed and updated the post to include more helpful examples!

I had just moved to Boston....


Top Strategies to Crush Digital Marketing for Manufacturers

At Clariant Creative, we love showing our customers how to use their marketing to build relationships that drive sales.

So, when we get to work with clients in industries that haven’t fully tapped...


The Top Writing and Editing Tips our Marketing Writers Want You to Know

Sep 27, '21 / by Rachelle Koenig posted in Content Marketing, Blogging

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler

Marketers today are more likely to stare at a blinking cursor than a blank...


How to Find Keywords: Best Practices for Beginner Marketers

Aug 27, '21 / by Brina Tasker posted in Content Marketing, SEO, Strategy, Blogging

Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.

For someone starting out, keyword...


5 Great Pillar Page Examples

Mar 26, '21 / by Rachelle Koenig posted in Content Marketing

At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?


4 Habits of Highly Productive Marketing Teams

Nov 18, '20 / by Krista Elliott posted in Content Marketing

Working at maximum productivity can be a challenge for marketing teams in the best of times. During the pandemic, many marketing teams are also trying to navigate remote work for the first time while...


How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and...


How to Reuse Content To Maximize Your Content Marketing Budget

Feb 9, '20 / by Alex Birch posted in Content Marketing

It's easy to lose inspiration when creating content for a dozen different channels.

The answer: Stop producing so much.

Help more people see what you already have. Repurposing existing content...


MQLs & SQLs: What Is a Marketing Qualified Lead & Sales Qualified Lead?

Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management

Not everyone who lands on your website is ready to buy from you.

Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an...


How to Write Great Blog Introductions and Cure Writer’s Block Forever

Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging

What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?

A blank page.

Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see...


5 Instagram Tips & Tricks to Help Grow Your Business Profile

Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media

B2B companies just aren’t a good fit for Instagram, right?

Not so fast …

According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media...