"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank sheet of paper, but...
"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank sheet of paper, but...
At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies and marketing teams...
So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?
Working at maximum productivity can be a challenge for marketing teams in the best of times. During the pandemic, many marketing teams are also trying to navigate remote work for the first time while still delivering...
Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.
After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...
It's easy to lose inspiration when creating content for a dozen different channels.
The answer: Stop producing so much.
Help more people see what you already have. Repurposing existing content extends its life and...
Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.
I recognized I had a problem, so I turned to Google to do some research....
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...