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Clariant Creative Blog

Do People Read Long-Form Content?

Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging

I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...


How to Map the Buyer’s Journey in 7 Easy Steps

Dec 14, '18 / by Christina Bockisch posted in Content Marketing, Strategy

I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.

I recognized I had a problem, so I turned to Google to do some research....


7 Tips to Keep Your Content Marketing Strategy on Track

Nov 15, '18 / by Christina Bockisch posted in Content Marketing, Strategy

You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?


5 Key Takeaways From the 2019 Content Marketing Benchmark Report

Oct 31, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.

While tons of data comes out...


What Are Pillar Pages and Topic Clusters? (And Why You Need Both)

May 11, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.

Part of what’s driving this change is that Google has gotten smarter with their search...


SEO Blog Optimization Tips: Should You Reoptimize Old Posts?

May 5, '18 / by Christina Bockisch posted in Content Marketing, SEO, Strategy

Even the pros occasionally hit a few foul balls.

A few months ago ­– although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...


Content Marketing ROI: How to Measure the Success of Your Content

Apr 12, '18 / by Christina Bockisch posted in Marketing ROI, Content Marketing

You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom line?

Odds are, you...


Content With Purpose: How to Align Content to the Buyer’s Journey

Mar 9, '18 / by Krista Elliott posted in Content Marketing, Strategy

My husband and I both bought jeans last week.

I did a ton of research online, looking to see what cut would be most flattering to my shape. Then, once I decided what style I wanted, I looked around to compare...


16 Can’t-Miss Tools for Developing New Content Ideas

Mar 2, '18 / by Julia Byrd posted in Content Marketing, Blogging

Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission accomplished. Fast-forward...


A 5-Step Guide to Conducting a Full Content Audit for Your Website

Feb 23, '18 / by Christina Bockisch posted in Content Marketing, Strategy

 

If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a step back and...


Content Marketing for Boring Industries: 5 Tips for Writing Engaging Content

Feb 9, '18 / by Christina Bockisch posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the blue car passed...


How High-Value Content Lets You Do More With Less

Jan 19, '18 / by Krista Elliott posted in Content Marketing

Content, content, content, content, content. These days, everybody and their dog is trying to boost their business by writing blog posts. And many businesses subscribe to the philosophy that the more content they...