At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies and marketing teams...
Mar 26, '21 / by Rachelle Koenig posted in Content Marketing
At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies and marketing teams...
Feb 12, '21 / by Rachelle Koenig posted in Content Marketing, Lead Management, Strategy
So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?
Nov 18, '20 / by Krista Elliott posted in Content Marketing
Working at maximum productivity can be a challenge for marketing teams in the best of times. During the pandemic, many marketing teams are also trying to navigate remote work for the first time while still delivering...
Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy
Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.
After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...
Feb 9, '20 / by Alex Birch posted in Content Marketing
It's easy to lose inspiration when creating content for a dozen different channels.
The answer: Stop producing so much.
Help more people see what you already have. Repurposing existing content extends its life and...
Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management
Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...
Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...
Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...
Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
Dec 14, '18 / by Christina Bockisch posted in Content Marketing, Strategy
I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.
I recognized I had a problem, so I turned to Google to do some research....
Nov 15, '18 / by Christina Bockisch posted in Content Marketing, Strategy
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?
Oct 31, '18 / by Christina Bockisch posted in Content Marketing, Strategy
It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.
While tons of data comes out...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
Clariant Creative Agency, LLC
[fa icon="phone"] 630-330-9825
[fa icon="envelope"] info@clariantcreative.com
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