Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.
After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...
Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.
After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...
It's easy to lose inspiration when creating content for a dozen different channels.
The answer: Stop producing so much.
Help more people see what you already have. Repurposing existing content extends its life and...
Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.
I recognized I had a problem, so I turned to Google to do some research....
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?
It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.
While tons of data comes out...
It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.
Part of what’s driving this change is that Google has gotten smarter with their search...
Even the pros occasionally hit a few foul balls.
A few months ago – although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...
You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom line?
Odds are, you...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...