You’ve probably heard the buzzword ‘Inbound Marketing’ lately. Yet, you might be wondering what it is and how it actually works to generate more customers in today’s digital landscape.
Aug 30, '16 / by Beth Carter posted in Content Marketing, Strategy
You’ve probably heard the buzzword ‘Inbound Marketing’ lately. Yet, you might be wondering what it is and how it actually works to generate more customers in today’s digital landscape.
Aug 11, '16 / by Susannah Noel posted in Content Marketing
Thought leadership content is vital to your overall content strategy. Publishing an article on a controversial or cutting-edge topic in an online publication establishes you as an authority in your...
Jul 28, '16 / by Neil Hayes posted in Content Marketing, Blogging
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red...
Jul 21, '16 / by Laura Swords posted in Content Marketing, Strategy
Are you tired of using the same old template-based PowerPoint presentations time and time again? When you’re pressed for time and need to create some slides pronto, do you grab the latest Microsoft...
Jul 7, '16 / by Mark Loehrke posted in Content Marketing
The beauty of case studies is that they’re not hypothetical. They’re real – stories about real people and real businesses and real impact. But how do you go about writing a case study that feels real...
Jun 30, '16 / by Susannah Noel posted in Content Marketing, Blogging
Through my years of editing fiction, I’ve always relished the writing techniques that make books fun to read. As a marketing copywriter, though, I’ve wondered how to make my content even half as...
Jun 24, '16 / by Beth Carter posted in Content Marketing, Strategy, Blogging
Have you ever wished you were a mind reader, so you could finally understand how your customers think? After all, the more you know about your customer pain points, the more you can help. It turns...
Jun 22, '16 / by Neil Hayes posted in Content Marketing, Inbound Websites
You’re a big believer in content marketing and well aware of the standard practice of placing premium content behind an opt-in form on a landing page. But should this always be the case?
Jun 10, '16 / by Mark Loehrke posted in Content Marketing, Strategy
In general, most of the standard recommendations and best practices surrounding content marketing tend to hold more or less true across a wide variety of industries. There is, however, one notable...
May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging
Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.
May 19, '16 / by Beth Carter posted in Content Marketing
When I was a newbie writer, one thing always terrified me.
Case study interviews.
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
Clariant Creative Agency, LLC
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