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Clariant Creative Blog

What Is Inbound Marketing All About, Anyway?

Aug 30, '16 / by Beth Carter posted in Content Marketing, Strategy

You’ve probably heard the buzzword ‘Inbound Marketing’ lately. Yet, you might be wondering what it is and how it actually works to generate more customers in today’s digital landscape.


A Simple Hack to Write Thought Leadership Content That's Irresistible

Aug 11, '16 / by Susannah Noel posted in Content Marketing

Thought leadership content is vital to your overall content strategy. Publishing an article on a controversial or cutting-edge topic in an online publication establishes you as an authority in your...


Got a Boring Topic? Turn It into Must-Read Content Marketing

Jul 28, '16 / by Neil Hayes posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red...


[SlideShare] 7 Design Hacks from the Best PowerPoint Templates

Jul 21, '16 / by Laura Swords posted in Content Marketing, Strategy

Are you tired of using the same old template-based PowerPoint presentations time and time again? When you’re pressed for time and need to create some slides pronto, do you grab the latest Microsoft...


Shhh! Tips for Writing a Case Study When Confidentiality Is Required

Jul 7, '16 / by Mark Loehrke posted in Content Marketing

The beauty of case studies is that they’re not hypothetical. They’re real – stories about real people and real businesses and real impact. But how do you go about writing a case study that feels real...


Brand Storytelling: How Fiction Bestsellers Add Sizzle to Stories

Jun 30, '16 / by Susannah Noel posted in Content Marketing, Blogging

Through my years of editing fiction, I’ve always relished the writing techniques that make books fun to read. As a marketing copywriter, though, I’ve wondered how to make my content even half as...


The Best Way to Find Customer Pain Points – So You Can Solve Them

Jun 24, '16 / by Beth Carter posted in Content Marketing, Strategy, Blogging

Have you ever wished you were a mind reader, so you could finally understand how your customers think? After all, the more you know about your customer pain points, the more you can help. It turns...


Gated Content: When to Put Your Premium Content Behind a Form

Jun 22, '16 / by Neil Hayes posted in Content Marketing, Inbound Websites

You’re a big believer in content marketing and well aware of the standard practice of placing premium content behind an opt-in form on a landing page. But should this always be the case?


How to Master Content Marketing in the Financial Industry

Jun 10, '16 / by Mark Loehrke posted in Content Marketing, Strategy

In general, most of the standard recommendations and best practices surrounding content marketing tend to hold more or less true across a wide variety of industries. There is, however, one notable...


5 Ways Marketing Metrics Can Uncover Content Opportunities

May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging

Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.


Conduct a Better Case Study Interview With These 3 Tips

May 19, '16 / by Beth Carter posted in Content Marketing

When I was a newbie writer, one thing always terrified me.

Case study interviews.