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Clariant Creative Blog

8 Weapons-Grade Tricks That Boost Your Persuasive Copywriting Power

Oct 20, '17 / by Christina Bockisch posted in Content Marketing, Blogging

In marketing, the words you choose (and how you use them) determine how people respond to your content. Your words determine whether people read the entire landing page or blog, whether they act...


Is the HubSpot Certification for Content Marketing Worth the Effort?

Jul 29, '17 / by Christina Bockisch posted in HubSpot, Content Marketing

In the fast-paced world of inbound marketing, it’s critical to keep your skills sharp and new ideas coming. One of the best resources for doing this is the HubSpot Academy – an online collection...


8 Subject Matter Expert Interview Tips Every Introvert Needs to Know

Jun 28, '17 / by Christina Bockisch posted in Content Marketing, Blogging

I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe, and I often find myself dealing with long moments of awkward silence (which,...


The Power of One: Creating Clarity in Your Inbound Marketing

May 31, '17 / by Beth Carter posted in Content Marketing, Strategy

Inbound marketing involves a lot of moving pieces. It's a real challenge to keep all the plates spinning. 

But a lot of inbound marketers make this harder than it needs to be. In my experience,...


5 Words That Make Your Content Marketing Sound Dumb

May 31, '17 / by Beth Carter posted in Content Marketing

Yesterday I read a corporate vision statement from a major, well-known organization. Their mission? To “exceed expectations.” No joke. I think I audibly groaned.

I’ve written in the past about the...


Content Recycling: How to Repurpose Content on Multiple Platforms

May 22, '17 / by Julia Byrd posted in Content Marketing

As content marketers, we spend most of our time thinking about new topics for new content. And yet, in our rush to fill out our editorial calendars, it’s easy to forget about all that fantastic...


How to Write Killer Blog Titles Your Readers Can’t Resist

May 20, '17 / by Krista Elliott posted in Content Marketing, Strategy, Blogging

When it comes to blogging, it’s easy to feel like you’re in the middle of a huge crowd, with everybody screaming at the top of their lungs. And all you want is for your own voice to be heard, too.


How to Become a Subject Matter Expert on a Topic You Know Nothing About

May 15, '17 / by Christina Bockisch posted in Content Marketing, Blogging

 

Over the years, I’ve written content on a wide variety of topics including bankruptcy law, landscaping, software development, trade show management, septic tanks, rare coins, addiction recovery,...


How to Write a Blog Post: 16 Templates to Make It Easier

Nov 7, '16 / by Beth Carter posted in Content Marketing, Blogging

Your marketing team is busy — a great thing. But as a result, it’s hard to consistently push out great blog content that brings in new business — not such a great thing.


Selling to Executives: 4 C-Suiters Reveal How to Get Their Attention

Oct 17, '16 / by Beth Carter posted in Content Marketing, Strategy

It’s the holy grail of sales: to break through the noise and get noticed by a C-suite audience. And it’s never been harder to do. With so much junk out there, today’s beleaguered execs are tuning...


How to Write Fast Under Pressure

Sep 6, '16 / by Neil Hayes posted in Content Marketing, Blogging

If you’re a writer, you’ve heard the question: Do you ever get writer’s block?


What Is Inbound Marketing All About, Anyway?

Aug 30, '16 / by Beth Carter posted in Content Marketing, Strategy

You’ve probably heard the buzzword ‘Inbound Marketing’ lately. Yet, you might be wondering what it is and how it actually works to generate more customers in today’s digital landscape.