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Clariant Creative Blog

Content Marketing for Boring Industries: 5 Tips for Writing Engaging Content

Feb 9, '18 / by Christina Bockisch posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the blue car passed...


How High-Value Content Lets You Do More With Less

Jan 19, '18 / by Krista Elliott posted in Content Marketing

Content, content, content, content, content. These days, everybody and their dog is trying to boost their business by writing blog posts. And many businesses subscribe to the philosophy that the more content they...


Why Every Business Needs to Develop a Content Style Guide Today

Jan 12, '18 / by Julia Byrd posted in Content Marketing, Strategy

It’s not uncommon for a business to realize there’s a big difference between what they intend to say about their brand and what they actually communicate. Or for them to notice that the marketing department’s...


INBOUND17 Recap: 5 Key Takeaways for Copywriters and Content Marketers

Oct 27, '17 / by Christina Bockisch posted in Content Marketing, Strategy

INBOUND 2017 came and went in what felt like five seconds – even though it covered three and a half days of inbound marketing knowledge bombs, inspiring keynotes and new HubSpot product announcements. And it didn’t...


8 Weapons-Grade Tricks That Boost Your Persuasive Copywriting Power

Oct 20, '17 / by Christina Bockisch posted in Content Marketing, Blogging

In marketing, the words you choose (and how you use them) determine how people respond to your content. Your words determine whether people read the entire landing page or blog, whether they act and fill out a form...


Is the HubSpot Certification for Content Marketing Worth the Effort?

Jul 29, '17 / by Christina Bockisch posted in HubSpot, Content Marketing

In the fast-paced world of inbound marketing, it’s critical to keep your skills sharp and new ideas coming. One of the best resources for doing this is the HubSpot Academy – an online collection of video training and...


8 Subject Matter Expert Interview Tips Every Introvert Needs to Know

Jun 28, '17 / by Christina Bockisch posted in Content Marketing, Blogging

I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe, and I often find myself dealing with long moments of awkward silence (which, let’s face it, is...


The Power of One: Creating Clarity in Your Inbound Marketing

May 31, '17 / by Beth Carter posted in Content Marketing, Strategy

Inbound marketing involves a lot of moving pieces. It's a real challenge to keep all the plates spinning. 

But a lot of inbound marketers make this harder than it needs to be. In my experience, where do they struggle...


5 Words That Make Your Content Marketing Sound Dumb

May 31, '17 / by Beth Carter posted in Content Marketing

Yesterday I read a corporate vision statement from a major, well-known organization. Their mission? To “exceed expectations.” No joke. I think I audibly groaned.

I’ve written in the past about the need for clarity in...


Content Recycling: How to Repurpose Content on Multiple Platforms

May 22, '17 / by Julia Byrd posted in Content Marketing

As content marketers, we spend most of our time thinking about new topics for new content. And yet, in our rush to fill out our editorial calendars, it’s easy to forget about all that fantastic content we’ve already...


How to Write Killer Blog Titles Your Readers Can’t Resist

May 20, '17 / by Krista Elliott posted in Content Marketing, Strategy, Blogging

When it comes to blogging, it’s easy to feel like you’re in the middle of a huge crowd, with everybody screaming at the top of their lungs. And all you want is for your own voice to be heard, too.

How the heck will...


How to Become a Subject Matter Expert on a Topic You Know Nothing About

May 15, '17 / by Christina Bockisch posted in Content Marketing, Blogging

 

Over the years, I’ve written content on a wide variety of topics including bankruptcy law, landscaping, software development, trade show management, septic tanks, rare coins, addiction recovery, information...