B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media...
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than...
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on...
It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.
Part of what’s driving this change is that Google has gotten smarter...
Even the pros occasionally hit a few foul balls.
A few months ago – although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed...
You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom...
My husband and I both bought jeans last week.
I did a ton of research online, looking to see what cut would be most flattering to my shape. Then, once I decided what style I wanted, I looked around...
Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission...
If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a...
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the...
Content, content, content, content, content. These days, everybody and their dog is trying to boost their business by writing blog posts. And many businesses subscribe to the philosophy that the more...
It’s not uncommon for a business to realize there’s a big difference between what they intend to say about their brand and what they actually communicate. Or for them to notice that the marketing...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
