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Clariant Creative Blog

How We Manage Our Remote Team of Marketers

Mar 14, '20 / by Beth Carter posted in Strategy

It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”

Interesting, indeed.

Many of you will be working from home for a while. And although working from home can be a...


How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...


How Inbound Recruiting Improves Company Culture

Jan 17, '20 / by Beth Carter posted in Strategy

Company culture is a big deal.

A 2018 Jobvite study revealed that the vast majority of job seekers cite culture as at least of relative importance in applying to a company — and 46% claim it’s very important. In...


How to Use LinkedIn Ads: An Expert's Advice

Nov 21, '19 / by Krista Elliott posted in Strategy, Social Media

In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place to keep your...


The Inbound Marketing Funnel vs. Flywheel: Which Approach Should You Take?

Nov 8, '19 / by Caitlin Castevens posted in Strategy

Editor's Note: We recently updated this previously published post with new insights. Enjoy!

You know you need to look for new customers. But most days, running your business leaves you with little time to try to grow...


Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?

...


How to Write Your Executive Bio

Sep 17, '19 / by Beth Carter posted in PR and Media, Strategy

As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...


How to Get the Most out of a Business Networking Event

Aug 19, '19 / by Lizzy Mander posted in Strategy

Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay on top of trends,...


When to Use Inbound Marketing vs Outbound Marketing

Mar 21, '19 / by Alex Jasin posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t marketing all the same?

Well, not exactly.

The mindset, strategies and implementation of inbound marketing is vastly different from...


Sales and Marketing Alignment: What Inbound Marketers Need to Know

Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy

There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.


Creating Your Content Brand Voice: 4 Tips from a Professional Editor

Jan 21, '19 / by Susannah Noel posted in Strategy

I crave grammar. I make a study of punctuation. I swoon at spelling bees.

I detest comma splices and abhor the use of single quotes when double are called for. I’ve never encountered a situation where it makes sense...


Are High Bounce Rates Always Bad?

Jan 14, '19 / by Beth Carter posted in Strategy, Inbound Websites

Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?