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Clariant Creative Blog

How to Nail B2B Inbound Selling: Embrace Asking Tough Questions

May 31, '18 / by Beth Carter posted in Strategy

If “inbound marketing” was the buzzword of the last decade, “inbound selling” will surely be the winner for the next. It’s the next logical step in the journey to revenue. Whereas inbound marketing focuses on filling...


What Are Pillar Pages and Topic Clusters? (And Why You Need Both)

May 11, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.

Part of what’s driving this change is that Google has gotten smarter with their search...


SEO Blog Optimization Tips: Should You Reoptimize Old Posts?

May 5, '18 / by Christina Bockisch posted in Content Marketing, SEO, Strategy

Even the pros occasionally hit a few foul balls.

A few months ago ­– although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...


What Is GDPR and Should My Inbound Marketing Be GDPR Compliant?

Apr 21, '18 / by Beth Carter posted in Email Marketing, Strategy

Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.

GDPR is to date the...


How HubSpot’s Inbound Sales Bootcamp Made Me a Better Inbound Marketer

Mar 31, '18 / by Beth Carter posted in Strategy

Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.

Officially, Dan – the genius and Executive Director who leads the business...


Content With Purpose: How to Align Content to the Buyer’s Journey

Mar 9, '18 / by Krista Elliott posted in Content Marketing, Strategy

My husband and I both bought jeans last week.

I did a ton of research online, looking to see what cut would be most flattering to my shape. Then, once I decided what style I wanted, I looked around to compare...


A 5-Step Guide to Conducting a Full Content Audit for Your Website

Feb 23, '18 / by Christina Bockisch posted in Content Marketing, Strategy

 

If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a step back and...


3 Marketing Budget Allocations You’ll Need in 2018

Feb 16, '18 / by Beth Carter posted in Marketing ROI, Strategy

Editor’s Note: This post was originally published in December 2016 and was updated in February 2018.

Have you planned your marketing budget for 2018?

If you haven’t already mapped out your strategy for 2018 – or even...


The 8 Biggest Mistakes You’re Making With Your Buyer Personas

Feb 2, '18 / by Christina Bockisch posted in Strategy

Developing buyer personas is an essential first step in building a successful inbound marketing strategy. Buyer personas help you better understand your customers and prospects by identifying their goals, questions,...


How to Create SMART Marketing Goals for Your Business

Jan 26, '18 / by Christina Bockisch posted in Strategy

 

Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s difficult to achieve and forces you to work your butt off, but it can’t be so difficult it ends up...


Why Every Business Needs to Develop a Content Style Guide Today

Jan 12, '18 / by Julia Byrd posted in Content Marketing, Strategy

It’s not uncommon for a business to realize there’s a big difference between what they intend to say about their brand and what they actually communicate. Or for them to notice that the marketing department’s...


Accountability in the Workplace: How to Help Your Team Achieve Their Goals

Dec 16, '17 / by Beth Carter posted in Strategy

It’s that time of year – when marketing teams are held accountable to the goals they set for the past year, all while new goals for the new year are busy being made.

This emphasis on goals is the hallmark of an...