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Clariant Creative Blog

The Inbound Marketing Funnel vs. Flywheel: Which Approach Should You Take?

Nov 8, '19 / by Caitlin Castevens posted in Strategy

Editor's Note: We recently updated this previously published post with new insights. Enjoy!

You know you need to look for new customers. But most days, running your business leaves you with little time to try to grow...


Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?

...


How to Write Your Executive Bio

Sep 17, '19 / by Beth Carter posted in PR and Media, Strategy

As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...


How to Get the Most out of a Business Networking Event

Aug 19, '19 / by Lizzy Mander posted in Strategy

Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay on top of trends,...


Sales and Marketing Alignment: What Inbound Marketers Need to Know

Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy

There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.


Creating Your Content Brand Voice: 4 Tips from a Professional Editor

Jan 21, '19 / by Susannah Noel posted in Strategy

I crave grammar. I make a study of punctuation. I swoon at spelling bees.

I detest comma splices and abhor the use of single quotes when double are called for. I’ve never encountered a situation where it makes sense...


Are High Bounce Rates Always Bad?

Jan 14, '19 / by Beth Carter posted in Strategy, Inbound Websites

Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?


Do LinkedIn Ads Really Generate B2B Leads? Read This Case Study.

Jan 4, '19 / by Marq Mosier posted in Strategy, Social Media

 

For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other words, good...


How to Map the Buyer’s Journey in 7 Easy Steps

Dec 14, '18 / by Christina Bockisch posted in Content Marketing, Strategy

I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.

I recognized I had a problem, so I turned to Google to do some research....


9 Ways to Hit Your Marketing Goals Before Year End

Dec 6, '18 / by Beth Carter posted in Strategy

As December winds down, you’re probably thinking a lot about those marketing goals you set at the start of the year. Did you crush them? Or were those stretch goals too much of a stretch?

We hope you were able to hit...


How to Capture the Voice of the Customer With Market Research

Nov 26, '18 / by Christina Bockisch posted in Strategy

Most businesses know that creating a remarkable customer experience is important to their brand and critical to success. But to compete on customer experience, you need to understand the experience you’re currently...


7 Tips to Keep Your Content Marketing Strategy on Track

Nov 15, '18 / by Christina Bockisch posted in Content Marketing, Strategy

You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?