<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1736999839848584&amp;ev=PageView&amp;noscript=1">

Clariant Creative Blog

Building a Human-Focused Training and Development Program for Busy Marketers

Feb 24, '21 / by Marta Oddone posted in Strategy

Every January, I start off the year with the best intentions of setting realistic goals, making resolutions, and planning all the things I want to accomplish, both personally and professionally.

But as a busy...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?

  • Where are they in the buyer’s journey?
  • Which of these contacts will make great customers?

How Net Promoter Scores Help You Turn Customers into Customer Promoters

Jan 26, '21 / by Rachelle Koenig posted in Strategy

You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing tactic you’ve got in...


Democracy in Action: How We’re Contributing, and How You Can Too

Oct 9, '20 / by Beth Carter posted in Strategy

Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.

Many of us proudly vote, and then proudly pat ourselves on the back for being responsible...


Hiring a Marketing Agency? Ask These 12 Questions

Jun 5, '20 / by Beth Carter posted in Strategy

Effective inbound marketing often takes a village. And even with the brilliant minds in your marketing village, sometimes you need to call in reinforcements to make the magic happen.

A capable inbound marketing...


How We Manage Our Remote Team of Marketers

Mar 14, '20 / by Beth Carter posted in Strategy

It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”

Interesting, indeed.

Many of you will be working from home for a while. And although working from home can be a...


How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and her employer was a...


How Inbound Recruiting Improves Company Culture

Jan 17, '20 / by Beth Carter posted in Strategy

Company culture is a big deal.

A 2018 Jobvite study revealed that the vast majority of job seekers cite culture as at least of relative importance in applying to a company — and 46% claim it’s very important. In...


How to Use LinkedIn Ads: An Expert's Advice

Nov 21, '19 / by Krista Elliott posted in Strategy, Social Media

In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place to keep your...


The Inbound Marketing Funnel vs. Flywheel: Which Approach Should You Take?

Nov 8, '19 / by Caitlin Castevens posted in Strategy

Editor's Note: We recently updated this previously published post with new insights. Enjoy!

You know you need to look for new customers. But most days, running your business leaves you with little time to try to grow...


Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?

...


How to Write Your Executive Bio

Sep 17, '19 / by Beth Carter posted in PR and Media, Strategy

As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...