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Clariant Creative Blog

Should ChatGPT Be Part of Your Content Strategy?

Feb 10, '23 / by Alex Mattingly posted in Content Marketing, Strategy

Listen, I’m a pretty anxious fella. I’m the kind of guy who wakes his wife up at 2 a.m. to ask if she thinks we should stock up on dried beans and water just in case, you know, “we finally get hit by...


In-House Marketing vs. Agency: How This VP Wins Using Both

Jun 1, '22 / by Marta Oddone posted in Strategy

Even if you have an in-house marketing team of A-players, you may find that you just don’t have the time, resources, or capabilities to do everything being asked of your team. From the C-suite to...


Buyer Journey Mapping in 7 Easy Steps [EXAMPLES + TEMPLATE]

Apr 15, '22 / by Beth Carter posted in Content Marketing, Strategy

Editor’s Note: This blog post was originally written by Christina Bockisch and published in 2018. We have refreshed and updated the post to include more helpful examples!

I had just moved to Boston....


How to Find Keywords: Best Practices for Beginner Marketers

Aug 27, '21 / by Brina Tasker posted in Content Marketing, SEO, Strategy, Blogging

Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.

For someone starting out, keyword...


When to Use Inbound Marketing vs Outbound Marketing

Apr 22, '21 / by Rachelle Koenig posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?

Not exactly.

Inbound marketing has vastly different approaches, strategies, and implementation...


Building a Human-Focused Training and Development Program for Busy Marketers

Feb 24, '21 / by Marta Oddone posted in Strategy

Every January, I start off the year with the best intentions of setting realistic goals, making resolutions, and planning all the things I want to accomplish, both personally and professionally.

But...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?


How Net Promoter Scores Help You Turn Customers into Customer Promoters

Jan 26, '21 / by Rachelle Koenig posted in Strategy

You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing...


Democracy in Action: How We’re Contributing, and How You Can Too

Oct 9, '20 / by Beth Carter posted in Strategy

Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.

Many of us proudly vote, and then proudly pat ourselves on the back for...


Hiring a Marketing Agency? Ask These 12 Questions

Jun 5, '20 / by Beth Carter posted in Strategy

Effective inbound marketing often takes a village. And even with the brilliant minds in your marketing village, sometimes you need to call in reinforcements to make the magic happen.

A capable...


How We Manage Our Remote Team of Marketers

Mar 14, '20 / by Beth Carter posted in Strategy

It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”

Interesting, indeed.

Many of you will be working from home for a while. And although working...


How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and...