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Clariant Creative Blog

How to Use LinkedIn Ads: An Expert's Advice

Nov 21, '19 / by Krista Elliott posted in Strategy, Social Media

In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place to keep your...


The Inbound Marketing Funnel vs. Flywheel: Which Approach Should You Take?

Nov 8, '19 / by Caitlin Castevens posted in Strategy

Editor's Note: We recently updated this previously published post with new insights. Enjoy!

You know you need to look for new customers. But most days, running your business leaves you with little time to try to grow...


Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?

...


HubSpot Websites vs WordPress Websites: Which Should You Choose?

Oct 18, '19 / by Beth Carter posted in Inbound Websites

A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and WordPress.

The two...


PR and Marketing: Does Combining Them Boost ROI?

Sep 26, '19 / by Beth Carter posted in PR and Media

Public relations and marketing are basically the same thing, right?

While there is some overlap, PR and marketing have notable differences. And it’s these differences that when combined, can result in a flood of...


How to Write Your Executive Bio

Sep 17, '19 / by Beth Carter posted in PR and Media, Strategy

As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...


How to Write Great Blog Introductions and Cure Writer’s Block Forever

Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging

What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?

A blank page.

Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...


How to Get the Most out of a Business Networking Event

Aug 19, '19 / by Lizzy Mander posted in Strategy

Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay on top of trends,...


5 Instagram Tips & Tricks to Help Grow Your Business Profile

Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media

B2B companies just aren’t a good fit for Instagram, right?

Not so fast …

According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...


When to Use Inbound Marketing vs Outbound Marketing

Mar 21, '19 / by Alex Jasin posted in Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t marketing all the same?

Well, not exactly.

The mindset, strategies and implementation of inbound marketing is vastly different from...


Do People Read Long-Form Content?

Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging

I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...


What the NFL and WWII Bombers Can Teach Us About Marketing Metrics

Feb 4, '19 / by Neil Hayes posted in Marketing ROI

Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.

 

Quote: "There are three kinds of lies: lies, damned...