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Clariant Creative Blog

10 Best Practices for Lead Generation Websites

Apr 28, '18 / by Christina Bockisch posted in Inbound Websites

In today’s digital-focused world, having a website isn’t an option – it’s a necessity. But it’s not enough to have just any website. You need one that will be a positive face for your company, meet the needs of your...

7 Advanced Strategies for More Effective Landing Pages

Sep 20, '17 / by Christina Bockisch posted in Strategy, Inbound Websites

When you read strategies for creating effective landing pages that convert well, you often hear the basics: Keep your form short, add a call-to-action (CTA), remove navigation, keep the design simple – the list goes...

Your Website Goals Don’t Matter, and Here’s Why

Jan 13, '17 / by Beth Carter posted in Inbound Websites

Most businesses think about their websites in terms of their own goals. They spend a lot of time thinking about how to get their website visitors to do what they want them to do. And they spend very little time...

Conversion Rate Optimization: Testing Tips for Low-Traffic Websites

Nov 17, '16 / by Beth Carter posted in Marketing ROI, Inbound Websites

We’re fresh off #INBOUND16 – HubSpot’s annual four-day inbound marketing lovefest in Boston. While there, we listened in on not one, not two, but three different breakout sessions on conversion rate optimization....

Anatomy of Great Call-to-Action Examples

Aug 25, '16 / by Laura Swords posted in Inbound Websites

If you’ve been paying attention, by now you understand that call-to-actions (CTAs) are an integral part of the inbound marketing funnel and ultimately, converting prospects into customers.

What Is Contextual Marketing and Can It Help My Website?

Jul 15, '16 / by Beth Carter posted in Inbound Websites

Contextual marketing is a huge buzzword these days. HubSpot even offers a new certification in it. What’s the hype all about, anyway? And should you jump on board?

Gated Content: When to Put Your Premium Content Behind a Form

Jun 22, '16 / by Neil Hayes posted in Content Marketing, Inbound Websites

You’re a big believer in content marketing and well aware of the standard practice of placing premium content behind an opt-in form on a landing page. But should this always be the case?

Five Free Fonts* to Garnish Your Web Design

Apr 18, '16 / by Monica Guzman posted in Inbound Websites

And How to Use Them for Flavor and Presentation

Want to Boost Website Conversion Rates? Focus on the Buyer’s Journey

Apr 12, '16 / by Susannah Noel posted in HubSpot, Inbound Websites

We all know leads are a good thing. Attract enough leads and give them the answers they’re looking for and you can convert them into a steady stream of delighted customers.

But did you know that your website can do a...