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Clariant Creative Blog

When to Use Inbound Marketing vs Outbound Marketing

Apr 22, '21 / by Rachelle Koenig posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?

Not exactly.

Inbound marketing has vastly different approaches, strategies, and implementation...

HubSpot Websites vs WordPress Websites: Which Should You Choose?

Oct 18, '19 / by Beth Carter posted in Inbound Websites

A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and...

Are High Bounce Rates Always Bad?

Jan 14, '19 / by Beth Carter posted in Strategy, Inbound Websites

Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?

Exciting News: The New Clariant Creative Website Is Here!

Sep 21, '18 / by Beth Carter posted in Inbound Websites

It’s been a long time coming — almost a year, in fact. In between working on client projects and steadily growing our agency, behind the scenes we’ve been strategizing, planning, writing, designing...

10 Best Practices for Lead Generation Websites

Apr 28, '18 / by Christina Bockisch posted in Inbound Websites

In today’s digital-focused world, having a website isn’t an option – it’s a necessity. But it’s not enough to have just any website. You need one that will be a positive face for your company, meet...

7 Advanced Strategies for More Effective Landing Pages

Sep 20, '17 / by Christina Bockisch posted in Strategy, Inbound Websites

When you read strategies for creating effective landing pages that convert well, you often hear the basics: Keep your form short, add a call-to-action (CTA), remove navigation, keep the design simple...

Your Website Goals Don’t Matter, and Here’s Why

Jan 13, '17 / by Beth Carter posted in Inbound Websites

Most businesses think about their websites in terms of their own goals. They spend a lot of time thinking about how to get their website visitors to do what they want them to do. And they spend very...

Conversion Rate Optimization: Testing Tips for Low-Traffic Websites

Nov 17, '16 / by Beth Carter posted in Marketing ROI, Inbound Websites

We’re fresh off #INBOUND16 – HubSpot’s annual four-day inbound marketing lovefest in Boston. While there, we listened in on not one, not two, but three different breakout sessions on conversion rate...

Anatomy of Great Call-to-Action Examples

Aug 25, '16 / by Laura Swords posted in Inbound Websites

If you’ve been paying attention, by now you understand that call-to-actions (CTAs) are an integral part of the inbound marketing funnel and ultimately, converting prospects into customers.

What Is Contextual Marketing and Can It Help My Website?

Jul 15, '16 / by Beth Carter posted in Inbound Websites

Contextual marketing is a huge buzzword these days. HubSpot even offers a new certification in it. What’s the hype all about, anyway? And should you jump on board?

Gated Content: When to Put Your Premium Content Behind a Form

Jun 22, '16 / by Neil Hayes posted in Content Marketing, Inbound Websites

You’re a big believer in content marketing and well aware of the standard practice of placing premium content behind an opt-in form on a landing page. But should this always be the case?

Want to Boost Website Conversion Rates? Focus on the Buyer’s Journey

Apr 12, '16 / by Susannah Noel posted in HubSpot, Inbound Websites

We all know leads are a good thing. Attract enough leads and give them the answers they’re looking for and you can convert them into a steady stream of delighted customers.

But did you know that your...