<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1736999839848584&amp;ev=PageView&amp;noscript=1">

Clariant Creative Blog

Great Sales Emails That Convert [TEMPLATES]

Jul 29, '21 / by Beth Carter posted in Email Marketing, Lead Management

There’s no avoiding email as a sales tool.

And nearly every client we work with dreads writing them.

But the kicker? They can work really well when done right. The challenge, though, is to stand out (in a good way)...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?

  • Where are they in the buyer’s journey?
  • Which of these contacts will make great customers?

MQLs & SQLs: What Is a Marketing Qualified Lead & Sales Qualified Lead?

Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management

Not everyone who lands on your website is ready to buy from you.

Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...


Sales and Marketing Alignment: What Inbound Marketers Need to Know

Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy

There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.


How to Start Lead Nurturing with Automated HubSpot Workflows

Apr 6, '18 / by Beth Carter posted in HubSpot, Email Marketing, Lead Management

So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!

Hold off on the champagne, though, because you're not done working yet. Leads aren't actually your goal ... ...


How HubSpot’s Inbound Sales Bootcamp Made Me a Better Inbound Marketer

Mar 31, '18 / by Beth Carter posted in Lead Management, Strategy

Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.

Officially, Dan – the genius and Executive Director who leads the business...


Improving Sales and Marketing Alignment: New Data Reveals Sales' New Top Concerns

Sep 12, '16 / by Beth Carter posted in Lead Management, Strategy

When it comes to sales and marketing alignment, there’s a lot of buzz around the need for marketing to deliver higher quality leads to sales teams.

But new data suggests we might be buzzing in the wrong places; it...