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Clariant Creative Blog

MQLs & SQLs: What Is a Marketing Qualified Lead & Sales Qualified Lead?

Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management

Not everyone who lands on your website is ready to buy from you.

Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...


Sales and Marketing Alignment: What Inbound Marketers Need to Know

Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy

There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.


14 Customizable Sales Email Examples [TEMPLATES]

Nov 12, '18 / by Beth Carter posted in Email Marketing, Lead Management

How many of you use email for prospecting?

How many of you believe your prospecting emails always (or almost always get opened, clicked, read, and acted upon?

I thought so.

Whether we’re inbound or outbound...


How to Start Lead Nurturing with Automated HubSpot Workflows

Apr 6, '18 / by Beth Carter posted in HubSpot, Email Marketing, Lead Management

So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!

Hold off on the champagne, though, because you're not done working yet. Leads aren't actually your goal ... ...


How HubSpot’s Inbound Sales Bootcamp Made Me a Better Inbound Marketer

Mar 31, '18 / by Beth Carter posted in Lead Management, Strategy

Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.

Officially, Dan – the genius and Executive Director who leads the business...


Improving Sales and Marketing Alignment: New Data Reveals Sales' New Top Concerns

Sep 12, '16 / by Beth Carter posted in Lead Management, Strategy

When it comes to sales and marketing alignment, there’s a lot of buzz around the need for marketing to deliver higher quality leads to sales teams.

But new data suggests we might be buzzing in the wrong places; it...