There’s no avoiding email as a sales tool.
And nearly every client we work with dreads writing them.
But the kicker? They can work really well when done right. The challenge, though, is to stand out (in a good way)...
There’s no avoiding email as a sales tool.
And nearly every client we work with dreads writing them.
But the kicker? They can work really well when done right. The challenge, though, is to stand out (in a good way)...
A big part of content marketing involves sharing your content with your mailing list. And it’s a solid tactic: Sending helpful, targeted content to a subscriber list is a great way to turn casual subscribers into...
Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.
GDPR is to date the...
So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!
Hold off on the champagne, though, because you're not done working yet. Leads aren't actually your goal ... ...
Email marketing has been “dead” more times than rock music. And yet, like Keith Richards, it stubbornly sticks around. Why? Because it works. When it comes to ROI, email marketing blows every other method out of the...
Despite what you may think, email marketing is not dead. In fact, with an ROI of 4,300% (yes, you read that right), email marketing is still one of the most effective ways to nurture leads and grow your business.
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One of the many reasons we love email marketing is that it’s so measurable. At a glance, you can see which campaigns are your top performers across a huge range of metrics.
But what’s harder to know is how your...
You’re probably not alone if the idea of a company newsletter doesn’t quite fit into your definition of cutting-edge content marketing opportunities. And yet, a newsletter can offer value as an integral piece of your...
I’m currently reading five books. Fiction, non-fiction, self-help. I’ve got one for every mood. I read whatever appeals to the frame of mind I’m in at any moment on any given day.
I fold a piece of paper in half,...
Let’s face it, in the age of social media, email marketing feels like your father’s Oldsmobile.
It’s a dial-up modem. An AOL disc. A flip phone.
With so much shiny new technology coming out every other week, email is...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...