How many of you use email for prospecting?
How many of you believe your prospecting emails always (or almost always get opened, clicked, read, and acted upon?
I thought so.
Whether we’re inbound or outbound...
Nov 12, '18 / by Beth Carter posted in Email Marketing, Lead Management
How many of you use email for prospecting?
How many of you believe your prospecting emails always (or almost always get opened, clicked, read, and acted upon?
I thought so.
Whether we’re inbound or outbound...
May 18, '18 / by Krista Elliott posted in Email Marketing
A big part of content marketing involves sharing your content with your mailing list. And it’s a solid tactic: Sending helpful, targeted content to a subscriber list is a great way to turn casual subscribers into...
Apr 21, '18 / by Beth Carter posted in Email Marketing, Strategy
Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.
GDPR is to date the...
Apr 6, '18 / by Beth Carter posted in HubSpot, Email Marketing, Lead Management
So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!
Hold off on the champagne, though, because you're not done working yet. Leads aren't actually your goal ... ...
Nov 10, '17 / by Krista Elliott posted in Email Marketing
Email marketing has been “dead” more times than rock music. And yet, like Keith Richards, it stubbornly sticks around. Why? Because it works. When it comes to ROI, email marketing blows every other method out of the...
Oct 7, '17 / by Laura Swords posted in HubSpot, Email Marketing
Despite what you may think, email marketing is not dead. In fact, with an ROI of 4,300% (yes, you read that right), email marketing is still one of the most effective ways to nurture leads and grow your business.
...
Nov 1, '16 / by Mark Loehrke posted in Email Marketing
One of the many reasons we love email marketing is that it’s so measurable. At a glance, you can see which campaigns are your top performers across a huge range of metrics.
But what’s harder to know is how your...
Aug 8, '16 / by Mark Loehrke posted in Email Marketing
You’re probably not alone if the idea of a company newsletter doesn’t quite fit into your definition of cutting-edge content marketing opportunities. And yet, a newsletter can offer value as an integral piece of your...
May 11, '16 / by Neil Hayes posted in Email Marketing
I’m currently reading five books. Fiction, non-fiction, self-help. I’ve got one for every mood. I read whatever appeals to the frame of mind I’m in at any moment on any given day.
I fold a piece of paper in half,...
Mar 2, '16 / by Mark Loehrke posted in Email Marketing
Let’s face it, in the age of social media, email marketing feels like your father’s Oldsmobile.
It’s a dial-up modem. An AOL disc. A flip phone.
With so much shiny new technology coming out every other week, email is...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
Clariant Creative Agency, LLC
[fa icon="phone"] 630-637-0013
[fa icon="envelope"] info@clariantcreative.com
[fa icon="home"] 1468 Ambleside Circle, Naperville IL 60540