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Clariant Creative Blog

How to Create the Best Email Newsletters (That Get the Best Results)

Jan 5, '22 / by Rachelle Koenig posted in Email Marketing

Let’s get this out of the way: Yes, email marketing really does work. In fact, it’s one of the content marketing tactics we help clients with the most, after blogs and online offers.

But people get...

Great Sales Emails That Convert [TEMPLATES]

Jul 29, '21 / by Beth Carter posted in Email Marketing, Lead Management

There’s no avoiding email as a sales tool.

And nearly every client we work with dreads writing them.

But the kicker? They can work really well when done right. The challenge, though, is to stand out...

4 Steps for a Re-Engagement Email Strategy to Thaw a Frozen List

May 18, '18 / by Krista Elliott posted in Email Marketing

A big part of content marketing involves sharing your content with your mailing list. And it’s a solid tactic: Sending helpful, targeted content to a subscriber list is a great way to turn casual...

What Is GDPR and Should My Inbound Marketing Be GDPR Compliant?

Apr 21, '18 / by Beth Carter posted in Email Marketing, Strategy

Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.


Are Your Emails a Dud? Learn the Secrets to Email Marketing Success

Nov 10, '17 / by Krista Elliott posted in Email Marketing

Email marketing has been “dead” more times than rock music. And yet, like Keith Richards, it stubbornly sticks around. Why? Because it works. When it comes to ROI, email marketing blows every other...

Is HubSpot’s Email Marketing Certification Worth the Effort?

Oct 7, '17 / by Laura Swords posted in HubSpot, Email Marketing

Despite what you may think, email marketing is not dead. In fact, with an ROI of 4,300% (yes, you read that right), email marketing is still one of the most effective ways to nurture leads and grow...

Benchmarking Your Email Marketing Statistics: What's Normal? [Data]

Nov 1, '16 / by Mark Loehrke posted in Email Marketing

One of the many reasons we love email marketing is that it’s so measurable. At a glance, you can see which campaigns are your top performers across a huge range of metrics.

But what’s harder to know...

Should You Launch a Company Newsletter? 8 Questions to Ask

Aug 8, '16 / by Mark Loehrke posted in Email Marketing

You’re probably not alone if the idea of a company newsletter doesn’t quite fit into your definition of cutting-edge content marketing opportunities. And yet, a newsletter can offer value as an...

Email Segmentation Tips: Strategies for Improving Your Email Marketing

May 11, '16 / by Neil Hayes posted in Email Marketing

I’m currently reading five books. Fiction, non-fiction, self-help. I’ve got one for every mood. I read whatever appeals to the frame of mind I’m in at any moment on any given day.

I fold a piece of...

Why Email Marketing Still Works and How to Send Better Emails

Mar 2, '16 / by Mark Loehrke posted in Email Marketing

Let’s face it, in the age of social media, email marketing feels like your father’s Oldsmobile.

It’s a dial-up modem. An AOL disc. A flip phone.

With so much shiny new technology coming out every...