As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...
As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see their momentum...
Networking: Everyone has their own opinion on it. Regardless if you love it or hate it, networking is important to any marketer’s success. Through networking, you can develop a new skill set, stay on top of trends,...
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media platform. For this...
Why are marketers constantly talking about inbound and outbound marketing? Isn’t marketing all the same?
Well, not exactly.
The mindset, strategies and implementation of inbound marketing is vastly different from...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.
Quote: "There are three kinds of lies: lies, damned...
There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.
I crave grammar. I make a study of punctuation. I swoon at spelling bees.
I detest comma splices and abhor the use of single quotes when double are called for. I’ve never encountered a situation where it makes sense...
Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?
For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other words, good...
I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.
I recognized I had a problem, so I turned to Google to do some research....
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...