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Clariant Creative Blog

10 Best Practices for Lead Generation Websites

Apr 28, '18 / by Christina Bockisch posted in Inbound Websites

In today’s digital-focused world, having a website isn’t an option – it’s a necessity. But it’s not enough to have just any website. You need one that will be a positive face for your company, meet the needs of your...


What Is GDPR and Should My Inbound Marketing Be GDPR Compliant?

Apr 21, '18 / by Beth Carter posted in Strategy, Email Marketing

Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.

GDPR is to date the...


Content Marketing ROI: How to Measure the Success of Your Content

Apr 12, '18 / by Christina Bockisch posted in Marketing ROI, Content Marketing

You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom line?

Odds are, you...


How to Start Lead Nurturing with Automated HubSpot Workflows

Apr 6, '18 / by Beth Carter posted in Email Marketing, HubSpot, Lead Management

So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!

Hold off on the champagne, though, because you're not done working yet. Leads aren't actually your goal ... ...


How HubSpot’s Inbound Sales Bootcamp Made Me a Better Inbound Marketer

Mar 31, '18 / by Beth Carter posted in Strategy

Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.

Officially, Dan – the genius and Executive Director who leads the business...


[New Data] Does Posting on Social Media via HubSpot Hurt Social Reach?

Mar 23, '18 / by Christina Bockisch posted in Social Media

Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about crafting content...


Content With Purpose: How to Align Content to the Buyer’s Journey

Mar 9, '18 / by Krista Elliott posted in Content Marketing, Strategy

My husband and I both bought jeans last week.

I did a ton of research online, looking to see what cut would be most flattering to my shape. Then, once I decided what style I wanted, I looked around to compare...


16 Can’t-Miss Tools for Developing New Content Ideas

Mar 2, '18 / by Julia Byrd posted in Content Marketing, Blogging

Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission accomplished. Fast-forward...


A 5-Step Guide to Conducting a Full Content Audit for Your Website

Feb 23, '18 / by Christina Bockisch posted in Content Marketing, Strategy

 

If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a step back and...


3 Marketing Budget Allocations You’ll Need in 2018

Feb 16, '18 / by Beth Carter posted in Strategy, Marketing ROI

Editor’s Note: This post was originally published in December 2016 and was updated in February 2018.

Have you planned your marketing budget for 2018?

If you haven’t already mapped out your strategy for 2018 – or even...


Content Marketing for Boring Industries: 5 Tips for Writing Engaging Content

Feb 9, '18 / by Christina Bockisch posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the blue car passed...


The 8 Biggest Mistakes You’re Making With Your Buyer Personas

Feb 2, '18 / by Christina Bockisch posted in Strategy

Developing buyer personas is an essential first step in building a successful inbound marketing strategy. Buyer personas help you better understand your customers and prospects by identifying their goals, questions,...