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CCA Team

Who We Are

Marketers with a purpose.

Our Vision

Relationships matter.

When you work with an agency partner who understands your business, who masters your voice and your messaging, and who feels like a seamless extension of your team ... it's like rocket fuel for your organization (or, to quote Bette Midler, it's the wind beneath your wings.)

Having that kind of relationship with your marketing agency means better communication, fresh new ideas, an aligned vision, and a powerful engine driving your marketing efforts.

The perfect-fit agency can help you do more than you ever thought possible.

At Clariant Creative, this is our vision for you. We live out this vision every day by staying true to the values that set us apart. We know that together, we can do amazing things.

Clariant Team

Our Values

We are meticulous.

We are serious about doing amazing work for you. We focus on the details and throw ourselves whole-heartedly into every project.

We are genuine.

We believe doing great work can be fun. We love working together. We smile, laugh, and tell a LOT of corny jokes.

We are forthright.

We are transparent with you, which means we communicate clearly, honestly, and respectfully.

We are empowering.

We want you to not simply succeed, but to achieve things you never thought possible. So, we actively look for opportunities to do more and help lift you to new heights.

We are intentional.

We know you have a full plate and big goals, so we proactively make working together as easy as possible. We’re always looking for ways to make your life easier.

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Our Team

We are experienced, proven inbound marketing experts working together to make an impact for you and your buyers. Every idea we generate, every deliverable we produce is the result of our collaborative process – because we believe collaboration simply makes things better.

Meet your new partners

Beth Carter | Founder & Chief Strategist

Beth Carter

Founder & Chief Strategist

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Beth Carter, Founder & Chief Strategist

I love to write. I’m also a total grammar freak and a bit of a Type A personality, too. And I passionately believe that conversational, approachable and insightful content can help my clients solve real problems for their customers and make a real difference in the world.

Throughout my career, I’ve written marketing communications for companies of every size, from Aon Corporation to Zano Hair Salon. I also bring a strong business and analytics background, with a Master of Public Policy from the University of Michigan and a Bachelor of Science in Economics from Michigan State University. As a result, I excel at breaking down large quantities of data and connecting the dots, so that we can tell the right story in the right way.

When I’m not dreaming up new ways to share information with impact, you can find me enjoying family time at our lake house in Michigan (if it’s summertime), cross-country skiing (if it’s wintertime), or taking long hikes with our dogs (anytime).

Certifications:

HubSpot Marketing Software Certification
Sales Enablement Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
HubSpot Client Management Certification
Delivering Client Success Certification
 
Marketing Hub Implementation Certification
Agency Partner Certification
 
Inbound Marketing Certification
SEO Copywriting Program Certification
Krista Elliott | Director of Content

Krista Elliott

Director of Content

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Krista Elliott, Director of Content

If I had a quarter for every time someone said, "You have SUCH a way with words," I’d be sitting on my own private beach right now. From my early days as a kid reading Archie comics to my work today, the written word has always been my passion.

After a decade in public relations and communications, I shifted to copywriting and content marketing. I’ve since written everything from Very Serious Business Copy for SaaS companies to blogs exploring the cultural and biological underpinnings of earwax.

At Clariant Creative, I love exploring the psychology of clients’ target markets and figuring out what emotions cause them to take action, and then creating the copy and content that speaks to the brain and the heart.

My home base is a teeeeny-tiny fishing village in Nova Scotia, and when I’m not writing, I can be found playing my fiddle, hanging out with my family, or geeking out to all things Star Wars.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
HubSpot Delivering Client Success Certification
HubSpot Client Management Certification
 
Inbound Marketing Certification
Content Marketing Certification
Caitlin Castevens | Director of Client Services

Caitlin Castevens

Director of Client Services

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Caitlin Castevens, Director of Client Services

I’m a HubSpot power user with 11 certifications (and counting!), along with more than a decade of digital sales and inbound marketing experience. Rest assured, I can bring order to your inbound needs. Colleagues and clients have even dubbed me a “digital marketing therapist” thanks to my ability to build effective solutions, solve sticky problems, and enable data-focused growth.

Community-building is a longstanding passion of mine, and I am an ardent believer in empowering women to utilize technology to build the career of their dreams.

To that end, I am the co-host and co-founder of the podcast Lady Tech Charmers, which focuses on women in technology and female leadership. I am a founding board member of the non-profit Carolina Women in Tech (CWIT).

One of my recent proudest accomplishments is launching the annual Charlotte Student Entrepreneur Summit to inspire high school students to explore entrepreneurship.

Gardening is part of my creative process, while hula hooping and yoga keep me balanced.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
Growth-Driven Design Certification
Sales Enablement Certification
 
Inbound Marketing Certification
HubSpot Contextual Marketing Certification
 
Agency Partner Certification
Rachelle Koenig | Senior Content Strategist

Rachelle Koenig

Senior Content Strategist

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Rachelle Koenig, Senior Content Strategist

Unapologetic word nerd here, with a full career in both the corporate world and as a freelance content writer and business/communications consultant. I have an affinity for healthcare, technology, and a few more industries. But my specialty is people—empathizing with them and understanding what motivates them. I’ve spent decades arranging words to connect people with products, services and companies.

My training is both formal and unconventional, starting with Bachelors of Arts degrees in Advertising and Telecommunications from Michigan State University. I could cover a wall with my Communications Style Course certificates. And I’m trained as a Life Coach, a discipline that is based in empathy and understanding another person’s experience.

I also have a passion for making a difference and leaving the world better than how I came into it. It’s the philosophy that drives who I am, the people in my life, and the organizations I support. When I’m not being prolific, you can find me comparing song lists with my two teenagers, watching college sports, or planning a fun, scenic getaway.

Certifications:

HubSpot Inbound Certification
HubSpot Email Marketing Certification
William Redick, Senior Inbound Marketing Strategist

William Redick

Senior Inbound Marketing Strategist

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William Redick, Senior Inbound Marketing Strategist

I caught fire marketing.

I always thought my dream was to be a military linguist, using my language skills to meet national security objectives. It seemed like an appropriate dream given my love of languages. But after years of overseas deployments and being away from my family, I decided to harness my penchant for solving complex problems in a different way, leading me to get my MBA from California State University Monterey Bay (Go Otters!) and my PMP certification, and pursue a career in marketing.

And that’s when it happened: The spark I was missing ignited the instant I launched my first campaign that led to a sale. Since then, I’ve spent my time converting business objectives into marketing strategies, breaking these strategies down into achievable tasks, and setting it all in motion with a creative flare.

Outside of work, I spend most of my time with my wife and young daughter. I’m also a Pickleball fanatic. I have a 4.9 DUPR and travel across the country to get my butt kicked in tournaments by borderline professionals.

Certifications:

 

Kari Keil | Inbound Marketing Specialist

Kari Keil

Inbound Marketing Specialist

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Kari Keil, Inbound Marketing Specialist

I love to solve problems. Working in small agency environments for over eight years, I have learned to be incredibly flexible while continuously adding more tools to my toolbox. I’m great at listening to client concerns, identifying the root issue, and developing a plan to achieve their goals.

After getting my bachelor’s in fine arts, I jumped right into the marketing world as a graphic designer, but I quickly realized my knack for organization and project management and so I leaned in. I currently hold 12 HubSpot certifications, am certified in StoryBrand messaging, and have worked through the entire Business Made Simple University library of courses. I also have experience in every area in marketing, including content strategy, design, web building, knowledge base/LMS creation, optimization on all fronts, and more. I take quality seriously, always improving and looking for new and better solutions.

When I’m not working, I have a large range of creative passions I spend my time gardening, painting, embroidering, crocheting, and building out custom spaces in our home with my family.

Certifications:

HubSpot Certifications

Jessica Utter | Inbound Marketing Specialist

Jessica Utter

Inbound Marketing Specialist

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Jessica Utter, Inbound Marketing Specialist

Shakespeare said the world’s a stage and I guess I took that to heart when I took on my first theatre role at four years old. From then on, I knew I had a special talent for communication, creativity, and connecting with people ... not to mention a BIG personality.

Over my professional career, I have worked lockstep with a range of business types, from start-ups and non-profits to large conglomerates. I love new challenges, and I pride myself on thinking outside of the box to craft innovative solutions.

I also love mentoring in a way that empowers. I have a simple belief system that doing the right thing is always the right thing.

In my spare time you can catch me watching an F1 race, working hard at the gym, spending time with friends, reading a book, or more often than not listening to Gary Vaynerchuk’s podcast.

Certifications:

Jess-certs-23

Andrea Poteet-Bell | Content Writer

Andrea Poteet-Bell

Content Writer

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Andrea Poteet-Bell, Content Writer

From the time I could hold a pen, I’ve spent my life filling notebooks with characters and worlds I created.

When it came time to pick a career, writing was the only option for me. After graduating from the University of Michigan-Dearborn with a degree in Print Journalism, I spent several years working at local newspapers before transitioning into B2B marketing content. A decade later, I still love telling stories, only now I use those skills to transform potential customers into die-hard brand evangelists.

I’ve worked in both agency and corporate environments and have created award-winning content for companies of all sizes, in verticals ranging from healthcare to auto repair. With every project, I aim to harness the power of emotion to drive action for my clients.

When I’m not at my desk, I’m listening to the latest bingeworthy podcast, checking out a local craft brewery, or going for a walk with my husband and our rescue dog. 

Certifications:

Inbound Marketing Certification
Content Marketing Certification
Laura Swords | Lead Designer

Laura Swords

Lead Designer

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Laura Swords, Lead Designer

I started my career designing and maintaining websites over 20 years ago. Shortly after receiving my Marketing degree from Loyola University in Chicago, I was hired as a graphic designer for a small company. I soon found myself in the role of webmaster, at which point I taught myself how to code. Although I've always considered myself the creative type, I discovered I have a real knack for the technical side of marketing as well.

This means I’m able to look at all perspectives as I help clients create a unified, impactful presence across their branding, website, content, social media and more. My favorite moment is introducing an idea that might not have occurred to the client – and that hits a home run for us.

When I’m not busy designing and developing, I’m probably heading off to hot yoga, taking my dogs for a walk, or watching a Cubs or Blackhawks game with my husband and two daughters.

Certifications:

HubSpot Inbound Certification
Inbound Marketing Certification
 
Growth-Driven Design Certification
HubSpot Email Marketing Certification
Certified HubSpot CMS Developer-Badge
 
Google AdWords Search Certified
Google Analytics Certified
Julia Byrd | Editor

Julia Byrd

Editor

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Julia Byrd, Editor

I’ve been a writer since elementary school, where I “published” handmade reference books for the school library. My passion now is writing customized, targeted content for clients who appreciate the power of the written word. Over the past 20 years, I’ve been a copyeditor for an international brokerage firm, a technical writer for a government contractor, an in-house sales and marketing writer for an event planning firm, and a freelance copywriter serving a wide range of businesses.

Great content works wonders, engaging readers and encouraging them to take action. I truly enjoy helping Clariant Creative produce the best content possible as we guide our clients to new markets and pave the way for growth.

When I’m not writing, this recent Texas transplant is learning to say “y’all” in the right context. I also enjoy spending time exploring our new home state with my husband, two kids and Carolina Dog.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
Digital Marketer Social & Community Manager Certification
Platinum HubSpot Solutions Partner Program
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