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Team Clariant Creative: Marketers with a purpose.

Who We Are

Marketers with a purpose.

Our Vision

Relationships matter.

When you work with an agency partner who understands your business, who masters your voice and your messaging, and who feels like a seamless extension of your team ... it's like rocket fuel for your organization (or, to quote Bette Midler, it's the wind beneath your wings.)

Having that kind of relationship with your marketing agency means better communication, fresh new ideas, an aligned vision, and a powerful engine driving your marketing efforts.

The perfect-fit agency can help you do more than you ever thought possible.

At Clariant Creative, this is our vision for you. We live out this vision every day by staying true to the values that set us apart. We know that together, we can do amazing things.

Clariant team

Our Values

We are meticulous.

We are serious about doing amazing work for you. We focus on the details and throw ourselves whole-heartedly into every project.

We are genuine.

We believe doing great work can be fun. We love working together. We smile, laugh, and tell a LOT of corny jokes

We are forthright.

We are transparent with you, which means we communicate clearly, honestly, and respectfully.

We are empowering.

We want you to not simply succeed, but to achieve things you never thought possible. So, we actively look for opportunities to do more and help lift you to new heights.

We are intentional.

We know you have a full plate and big goals, so we proactively make working together as easy as possible. We’re always looking for ways to make your life easier.

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Our Team

We are experienced, proven inbound marketing experts working together to make an impact for you and your buyers. Every idea we generate, every deliverable we produce is the result of our collaborative process – because we believe collaboration simply makes things better.

Meet your new partners

Beth Carter | Founder & Chief Strategist

Beth Carter

Founder & Chief Strategist

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Beth Carter, Founder & Chief Strategist

I love to write. I’m also a total grammar freak and a bit of a Type A personality, too. And I passionately believe that conversational, approachable and insightful content can help my clients solve real problems for their customers and make a real difference in the world.

Throughout my career, I’ve written marketing communications for companies of every size, from Aon Corporation to Zano Hair Salon. I also bring a strong business and analytics background, with a Master of Public Policy from the University of Michigan and a Bachelor of Science in Economics from Michigan State University. As a result, I excel at breaking down large quantities of data and connecting the dots, so that we can tell the right story in the right way.

When I’m not dreaming up new ways to share information with impact, you can find me enjoying family time at our lake house in Michigan (if it’s summertime), cross-country skiing (if it’s wintertime), or taking long hikes with our dog (anytime).

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
HubSpot Client Management Certification
Delivering Client Success Certification
 
Inbound Marketing Certification
Agency Partner Certification
 
SEO Copywriting Program Certification
Sales Enablement Certification
Krista Elliott | Director of Content

Krista Elliott

Director of Content

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Krista Elliott, Director of Content

If I had a quarter for every time someone said, "You have SUCH a way with words," I’d be sitting on my own private beach right now. From my early days as a kid reading Archie comics to my work today, the written word has always been my passion.

After a decade in public relations and communications, I shifted to copywriting and content marketing. I’ve since written everything from Very Serious Business Copy for SaaS companies to blogs exploring the cultural and biological underpinnings of earwax.

At Clariant Creative, I love exploring the psychology of clients’ target markets and figuring out what emotions cause them to take action, and then creating the copy and content that speaks to the brain and the heart.

My home base is a teeeeny-tiny fishing village in Nova Scotia, and when I’m not writing, I can be found playing my fiddle, hanging out with my family, or geeking out to all things Star Wars.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
HubSpot Delivering Client Success Certification
HubSpot Client Management Certification
 
Inbound Marketing Certification
Content Marketing Certification
Caitlin Castevens | Inbound Marketing Specialist

Caitlin Castevens

Inbound Marketing Specialist

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Caitlin Castevens, Inbound Marketing Specialist

I’m a HubSpot power user with 11 certifications (and counting!), along with more than a decade of digital sales and inbound marketing experience. Rest assured, I can bring order to your inbound needs. Colleagues and clients have even dubbed me a “digital marketing therapist” thanks to my ability to build effective solutions, solve sticky problems, and enable data-focused growth.

Community-building is a longstanding passion of mine, and I am an ardent believer in empowering women to utilize technology to build the career of their dreams.

To that end, I am the co-host and co-founder of the podcast Lady Tech Charmers, which focuses on women in technology and female leadership. I am a founding board member of the non-profit Carolina Women in Tech (CWIT).

One of my recent proudest accomplishments is launching the annual Charlotte Student Entrepreneur Summit to inspire high school students to explore entrepreneurship.

Gardening is part of my creative process, while hula hooping and yoga keep me balanced.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
Growth-Driven Design Certification
Sales Enablement Certification
 
Inbound Marketing Certification
Agency Partner Certification
Marta Oddone | Inbound Marketing Specialist

Marta Oddone

Inbound Marketing Specialist

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Marta Oddone, Inbound Marketing Specialist

After choosing Food Marketing as my college major based on my love of food, I realized I had a knack for the marketing part, too! Aside from all things food and cooking-related, I’m passionate about creating content to help companies and brands educate, connect, and build trust with their target audience.

With nearly a decade of client-side marketing experience, I’ve been in our customers’ shoes. I’ve worn multiple hats at an early-stage start-up, proved the value of inbound marketing at an enterprise software company, and partnered with global sales organizations to hit revenue goals.

I love to take on big-picture strategic planning projects, as well as dig into tactical day-to-day problem solving. I’m excited to use my learnings to support clients in their own sales and marketing journeys.

Though I’ve lived in New England for most of my life, I’ve traveled to 26 states and 21 countries, and am always planning my next adventure. I also enjoy yoga, running the occasional half-marathon or 5k, and reading, preferably on a sunny beach or by the pool.

Certifications:

Inbound Marketing Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
Delivering Client Success Certification
Sara Schleicher | Inbound Marketing Specialist

Sara Schleicher

Inbound Marketing Specialist

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Sara Schleicher, Inbound Marketing Specialist

I live my life based on the idea that you should always chase what makes you curious. When I started my career in marketing nearly 10 years ago, I was fascinated to discover how marketing could be used as a tool to empathize, solve problems and clearly explain complex subjects.

Since then, I’ve helped everyone from solopreneurs to CEOs develop a deeper understanding of their customers. That understanding becomes the foundation for marketing strategies that build trust, drive action and produce results. I’m thrilled to use these skills to help my clients at Clariant Creative develop effective and lasting connections with their customers.

When I’m not working, you’ll probably find me in my home kitchen cranking out just about anything sweet. Unless the weather’s nice—then you’ll find me outside swatting mosquitoes and spotting interesting wildlife in one of Florida’s many local, state and national parks.

Certifications:

HubSpot Inbound Certification
Inbound Marketing Certification
 
Content Marketing Certification
HubSpot Marketing Software Certification
 
HubSpot Social Media Certified
Laura Swords | Lead Designer

Laura Swords

Lead Designer

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Laura Swords, Lead Designer

I started my career designing and maintaining websites over 20 years ago. Shortly after receiving my Marketing degree from Loyola University in Chicago, I was hired as a graphic designer for a small company. I soon found myself in the role of webmaster, at which point I taught myself how to code. Although I've always considered myself the creative type, I discovered I have a real knack for the technical side of marketing as well.

This means I’m able to look at all perspectives as I help clients create a unified, impactful presence across their branding, website, content, social media and more. My favorite moment is introducing an idea that might not have occurred to the client – and that hits a home run for us.

When I’m not busy designing and developing, I’m probably heading off to hot yoga, taking my dogs for a walk, or watching a Cubs or Blackhawks game with my husband and two daughters.

Certifications:

HubSpot Inbound Certification
Inbound Marketing Certification
 
Growth-Driven Design Certification
HubSpot Email Marketing Certification
Certified HubSpot CMS Developer-Badge
 
Google AdWords Search Certified
Google Analytics Certified
Julia Byrd | Content Writer

Julia Byrd

Content Writer

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Julia Byrd, Content Writer

I’ve been a writer since elementary school, where I “published” handmade reference books for the school library. My passion now is writing customized, targeted content for clients who appreciate the power of the written word. Over the past 20 years, I’ve been a copyeditor for an international brokerage firm, a technical writer for a government contractor, an in-house sales and marketing writer for an event planning firm, and a freelance copywriter serving a wide range of businesses.

Great content works wonders, engaging readers and encouraging them to take action. I truly enjoy creating that content with Clariant Creative, as we help clients develop strategic messages that help them reach new markets and pave the way for growth.

When I’m not writing, this recent Texas transplant is learning to say “y’all” in the right context. I also enjoy spending time exploring our new home state with my husband, two kids and Carolina Dog.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
Digital Marketer Social & Community Manager Certification
Matt Cook | Content Writer

Matt Cook

Content Writer

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Matt Cook, Content Writer

In my five-plus years as a writer specializing in inbound marketing, I’ve written content for industries I didn’t even know existed – from hypnotherapy to bed bug control to everything in between.

Along with outstanding writing skills, success as an inbound marketing writer requires a deep curiosity and a willingness to ask questions and seek out answers. I strive to understand my clients’ businesses almost as well as they do, so I can genuinely represent their voices and expertise in my writing.

Prior to becoming an inbound marketing writer, the eight years I spent as a newspaper reporter and editor sharpened my research abilities and instilled in me a rock-solid belief in the sanctity of deadlines.

After a year-long adventure in rural France, I recently settled in Michigan.

Certifications:

HubSpot Inbound Certification
 
Alan Sharpe | Content Writer

Alan Sharpe

Content Writer

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Alan Sharpe, Content Writer

Before I discovered I wanted to write B2B inbound copy for a living, I travelled with the circus, climbed the Swiss Alps, fought in the Falklands War and slept through a live performance of Swan Lake.

I wrote my first piece of B2B copy in 1991. That’s not a typo. Today, I write B2B inbound copy for Clariant Creative’s technology clients, where I specialize in translating tech-speak into English.

I share the Clariant Creative commitment to writing copy that moves leads along a buyer journey toward a sale, and I enjoy helping our clients use inbound marketing to attract, convert, engage and close customers.

When I am not writing blog posts, case studies, landing pages and lead magnets, I’m likely out and about with my DSLR camera, looking for buildings with interesting lines, shadows and colors to capture.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
HubSpot Email Marketing Certification
Inbound Marketing Certification
Marq Mosier | Digital Media Specialist

Marq Mosier

Digital Media Specialist

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Marq Mosier , Digital Media Specialist

My long love affair with marketing began with advertisements in comic books during the 80's. I have fond memories of shopping via comic book ads and then waiting weeks and checking the mailbox every day after school for the package. There is nothing like the joy of discovering something new, and I view marketing as the road that leads to such discoveries.

Over the past decade, I have focused growing marketing ROI for multinational corporations in the shipping and energy industries. Today, I leverage my experience with data, analytics, and digital advertising to help my clients capture the fullest results possible. I particularly love the close working relationships my clients and I build together.

When I’m not doing awesome marketing things, I like to read: books, comics, periodicals … you name it, I will read it! I also like spending time with my family and dog, although sometimes not in that order.

Certifications:

HubSpot Inbound Certification

Lizzy Mander | Marketing Assistant

Lizzy Mander

Marketing Assistant

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Lizzy Mander, Marketing Assistant

Marketing has been a passion since taking a few marketing classes at my high school. I knew I wanted to further explore the marketing field in real life and am excited at the opportunity this summer to work with the Clariant Creative team. I am learning the ins and outs of inbound marketing through HubSpot certifications, exposure to clients, mentorship from Clariant Creative’s Inbound Marketing Specialists, and even by creating my own campaign.

I am a rising senior at Naperville Central High School in Naperville, IL, and I love analyzing data, creating content, and learning all I can.

When I’m not expanding my marketing skills, you can find me playing lacrosse, binge-watching Netflix, or spending time with my friends and family.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Marketing Certification
HubSpot Social Media Certified
HubSpot Gold Certified Agency Partner
HubSpot Top Digital Agency - Chicago
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