CCA Team

Who We Are

Marketers with a purpose.

Our Vision

Relationships matter.

When you work with an agency partner who understands your business, who masters your voice and your messaging, and who feels like a seamless extension of your team ... it's like rocket fuel for your organization (or, to quote Bette Midler, it's the wind beneath your wings.)

Having that kind of relationship with your marketing agency means better communication, fresh new ideas, an aligned vision, and a powerful engine driving your marketing efforts.

The perfect-fit agency can help you do more than you ever thought possible.

At Clariant Creative, this is our vision for you. We live out this vision every day by staying true to the values that set us apart. We know that together, we can do amazing things.

Clariant Team

Our Values

We are meticulous.

We are serious about doing amazing work for you. We focus on the details and throw ourselves whole-heartedly into every project.

We are genuine.

We believe doing great work can be fun. We love working together. We smile, laugh, and tell a LOT of corny jokes.

We are forthright.

We are transparent with you, which means we communicate clearly, honestly, and respectfully.

We are empowering.

We want you to not simply succeed, but to achieve things you never thought possible. So, we actively look for opportunities to do more and help lift you to new heights.

We are intentional.

We know you have a full plate and big goals, so we proactively make working together as easy as possible. We’re always looking for ways to make your life easier.

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Our Team

We are experienced, proven inbound marketing experts working together to make an impact for you and your buyers. Every idea we generate, every deliverable we produce is the result of our collaborative process – because we believe collaboration simply makes things better.

Meet your new partners

Beth Carter | Founder & Chief Strategist

Beth Carter

Founder & Chief Strategist

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Beth Carter, Founder & Chief Strategist

I love to write. I’m also a total grammar freak and a bit of a Type A personality, too. And I passionately believe that conversational, approachable and insightful content can help my clients solve real problems for their customers and make a real difference in the world.

Throughout my career, I’ve written marketing communications for companies of every size, from Aon Corporation to Zano Hair Salon. I also bring a strong business and analytics background, with a Master of Public Policy from the University of Michigan and a Bachelor of Science in Economics from Michigan State University. As a result, I excel at breaking down large quantities of data and connecting the dots, so that we can tell the right story in the right way.

When I’m not dreaming up new ways to share information with impact, you can find me enjoying family time at our lake house in Michigan (if it’s summertime), cross-country skiing (if it’s wintertime), or taking long hikes with our dogs (anytime).

Certifications:

HubSpot Marketing Software Certification
Sales Enablement Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
HubSpot Client Management Certification
Delivering Client Success Certification
 
Marketing Hub Implementation Certification
Agency Partner Certification
 
Inbound Marketing Certification
SEO Copywriting Program Certification
Krista Elliott | Director of Content

Krista Elliott

Director of Content

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Krista Elliott, Director of Content

If I had a quarter for every time someone said, "You have SUCH a way with words," I’d be sitting on my own private beach right now. From my early days as a kid reading Archie comics to my work today, the written word has always been my passion.

After a decade in public relations and communications, I shifted to copywriting and content marketing. I’ve since written everything from Very Serious Business Copy for SaaS companies to blogs exploring the cultural and biological underpinnings of earwax.

At Clariant Creative, I love exploring the psychology of clients’ target markets and figuring out what emotions cause them to take action, and then creating the copy and content that speaks to the brain and the heart.

My home base is a teeeeny-tiny fishing village in Nova Scotia, and when I’m not writing, I can be found playing my fiddle, hanging out with my family, or geeking out to all things Star Wars.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
HubSpot Delivering Client Success Certification
HubSpot Client Management Certification
 
Inbound Marketing Certification
Content Marketing Certification
Caitlin Castevens | Inbound Marketing Specialist

Caitlin Castevens

Inbound Marketing Specialist

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Caitlin Castevens, Inbound Marketing Specialist

I’m a HubSpot power user with 11 certifications (and counting!), along with more than a decade of digital sales and inbound marketing experience. Rest assured, I can bring order to your inbound needs. Colleagues and clients have even dubbed me a “digital marketing therapist” thanks to my ability to build effective solutions, solve sticky problems, and enable data-focused growth.

Community-building is a longstanding passion of mine, and I am an ardent believer in empowering women to utilize technology to build the career of their dreams.

To that end, I am the co-host and co-founder of the podcast Lady Tech Charmers, which focuses on women in technology and female leadership. I am a founding board member of the non-profit Carolina Women in Tech (CWIT).

One of my recent proudest accomplishments is launching the annual Charlotte Student Entrepreneur Summit to inspire high school students to explore entrepreneurship.

Gardening is part of my creative process, while hula hooping and yoga keep me balanced.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
Growth-Driven Design Certification
Sales Enablement Certification
 
Inbound Marketing Certification
HubSpot Contextual Marketing Certification
 
Agency Partner Certification
Nikk Hickenbotham | Inbound Marketing Specialist

Nikk Hickenbotham

Inbound Marketing Specialist

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Nikk Hickenbotham, Inbound Marketing Specialist

When you love psychology and art, inbound marketing feels like magic. Eight years ago I was working in HR and was asked to find a more effective way to attract job applicants. That’s how I discovered marketing strategy. I fell in love with all things marketing and never looked back. Now I am going on nine years managing everything from global inbound strategy to social media and PPC advertising, rocking out life as a marketing Swiss Army knife.

I have a deep love for understanding how and why people make decisions and a firm belief that high-quality, value-driven content is the most effective way to serve and move your audience. I have been lucky enough to help provide value and drive sales in a spectrum of industries – from manufacturing, to real estate, to retail. Each one provides a new buyer mindset to learn, and a new puzzle I get to piece together.

When I’m not obsessing over new marketing tactics, you can find me binging Disney classics with my son, creating new recipes, or lifting weights at the gym.

Certifications:

Inbound Marketing Certification
HubSpot Social Media Certified
HubSpot Digital Marketing Certified
HS-digital-advertising-cert
Tabitha Middendorf  | Inbound Marketing Specialist

Tabitha Middendorf

Inbound Marketing Specialist

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Tabitha Middendorf, Inbound Marketing Specialist

Not all paths are straight. Having been known as a Jill-of-All-Trades, I’ve been fortunate to hold a variety of positions. Each position has been one of growth and service. During the last nine years, I’ve found my knack in inbound marketing and desire to help business owners succeed.

My unique ability is one of empathetic passion. I try to see everything from your point of view as well as your prospects’ point of view. Doing so allows for a deeper understanding so I may help clients provide value.

I believe life is short, so let’s do something memorable. Current life bucket list goals include at least one more marathon with plenty of domestic and international travel. My downtime is usually spent hiking, making something, or working on the next Lego build with my family.

Certifications:

Inbound Marketing Certification
HubSpot Marketing Software Certification
 
HubSpot Contextual Marketing Certification
Content Marketing Certification
 
Growth-Driven Design Certification
HubSpot Social Media Certified
Marta Oddone | Inbound Marketing Specialist

Marta Oddone

Inbound Marketing Specialist

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Marta Oddone, Inbound Marketing Specialist

After choosing Food Marketing as my college major based on my love of food, I realized I had a knack for the marketing part, too! Aside from all things food and cooking-related, I’m passionate about creating content to help companies and brands educate, connect, and build trust with their target audience.

With nearly a decade of client-side marketing experience, I’ve been in our customers’ shoes. I’ve worn multiple hats at an early-stage start-up, proved the value of inbound marketing at an enterprise software company, and partnered with global sales organizations to hit revenue goals.

I love to take on big-picture strategic planning projects, as well as dig into tactical day-to-day problem solving. I’m excited to use my learnings to support clients in their own sales and marketing journeys.

Though I’ve lived in New England for most of my life, I’ve traveled to 26 states and 21 countries, and am always planning my next adventure. I also enjoy yoga, running the occasional half-marathon or 5k, and reading, preferably on a sunny beach or by the pool.

Certifications:

Inbound Marketing Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
Delivering Client Success Certification
Sales Enablement Certification
Rachelle Koenig | Lead Content Writer

Rachelle Koenig

Lead Content Writer

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Rachelle Koenig, Lead Content Writer

Unapologetic word nerd here, with a full career in both the corporate world and as a freelance content writer and business/communications consultant. I have an affinity for healthcare, technology, and a few more industries. But my specialty is people—empathizing with them and understanding what motivates them. I’ve spent decades arranging words to connect people with products, services and companies.

My training is both formal and unconventional, starting with Bachelors of Arts degrees in Advertising and Telecommunications from Michigan State University. I could cover a wall with my Communications Style Course certificates. And I’m trained as a Life Coach, a discipline that is based in empathy and understanding another person’s experience.

I also have a passion for making a difference and leaving the world better than how I came into it. It’s the philosophy that drives who I am, the people in my life, and the organizations I support. When I’m not being prolific, you can find me comparing song lists with my two teenagers, watching college sports, or planning a fun, scenic getaway.

Certifications:

HubSpot Inbound Certification
HubSpot Email Marketing Certification
Laura Swords | Lead Designer

Laura Swords

Lead Designer

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Laura Swords, Lead Designer

I started my career designing and maintaining websites over 20 years ago. Shortly after receiving my Marketing degree from Loyola University in Chicago, I was hired as a graphic designer for a small company. I soon found myself in the role of webmaster, at which point I taught myself how to code. Although I've always considered myself the creative type, I discovered I have a real knack for the technical side of marketing as well.

This means I’m able to look at all perspectives as I help clients create a unified, impactful presence across their branding, website, content, social media and more. My favorite moment is introducing an idea that might not have occurred to the client – and that hits a home run for us.

When I’m not busy designing and developing, I’m probably heading off to hot yoga, taking my dogs for a walk, or watching a Cubs or Blackhawks game with my husband and two daughters.

Certifications:

HubSpot Inbound Certification
Inbound Marketing Certification
 
Growth-Driven Design Certification
HubSpot Email Marketing Certification
Certified HubSpot CMS Developer-Badge
 
Google AdWords Search Certified
Google Analytics Certified
Alex Mattingly | Content Writer

Alex Mattingly

Content Writer

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Alex Mattingly, Content Writer

I was the kind of kid you had to pat down before weddings to make sure he wasn’t smuggling in books, and I guess you could say I still am. My first love was always reading and writing, and now that’s become my career.

For the last decade I’ve worked as a writer in both agency and in-house marketing departments. I’ve written scripts, blogs, ad campaigns, executive presentations, annual reports, and, once, a plate glass window. In all that time I’ve never lost my fascination for what well-chosen words can do.

At Clariant Creative, I write content that attracts attention, solves problems, and keeps readers engaged. For someone as constantly curious as I am, working here feels like being locked all night in a library – there’s so much to learn, and even more to explore.

But, listen: Harry Crews once said no good was ever done by well-rounded people, and I hope Harry was right, because when I’m not reading and writing for work I’m reading and writing for fun. Sometimes it’s hard to know which is which.

Certifications:

HubSpot Inbound Certification

Alan Sharpe | Content Writer

Alan Sharpe

Content Writer

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Alan Sharpe, Content Writer

Before I discovered I wanted to write B2B inbound copy for a living, I travelled with the circus, climbed the Swiss Alps, fought in the Falklands War and slept through a live performance of Swan Lake.

I wrote my first piece of B2B copy in 1991. That’s not a typo. Today, I write B2B inbound copy for Clariant Creative’s technology clients, where I specialize in translating tech-speak into English.

I share the Clariant Creative commitment to writing copy that moves leads along a buyer journey toward a sale, and I enjoy helping our clients use inbound marketing to attract, convert, engage and close customers.

When I am not writing blog posts, case studies, landing pages and lead magnets, I’m likely out and about with my DSLR camera, looking for buildings with interesting lines, shadows and colors to capture.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
HubSpot Email Marketing Certification
Inbound Marketing Certification
Julia Byrd | Editor

Julia Byrd

Editor

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Julia Byrd, Editor

I’ve been a writer since elementary school, where I “published” handmade reference books for the school library. My passion now is writing customized, targeted content for clients who appreciate the power of the written word. Over the past 20 years, I’ve been a copyeditor for an international brokerage firm, a technical writer for a government contractor, an in-house sales and marketing writer for an event planning firm, and a freelance copywriter serving a wide range of businesses.

Great content works wonders, engaging readers and encouraging them to take action. I truly enjoy helping Clariant Creative produce the best content possible as we guide our clients to new markets and pave the way for growth.

When I’m not writing, this recent Texas transplant is learning to say “y’all” in the right context. I also enjoy spending time exploring our new home state with my husband, two kids and Carolina Dog.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
Digital Marketer Social & Community Manager Certification
Platinum HubSpot Solutions Partner Program
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