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CCA Team

Who We Are

Marketers with a purpose.

Our Vision

We believe great marketing isn’t about you, it’s about your buyers. We create natural, compelling conversations that pull your buyers in, guide them through their buying journey, and show them why your solutions are exactly what they need. Because when your buyers win, everyone wins.

Let Clariant Creative help you do big, beautiful things for your buyers.

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Our Team

We are experienced, proven inbound marketing experts working together to make an impact for you and your buyers. Every idea we generate, every deliverable we produce is the result of our collaborative process – because we believe collaboration simply makes things better.

Alone, we can do so little. Together, we can do so much.

Meet your new partners

Beth Carter | Founder & Chief Strategist

Beth Carter

Founder & Chief Strategist

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Beth Carter, Founder & Chief Strategist

I love to write. I’m also a total grammar freak and a bit of a Type A personality, too. And I passionately believe that conversational, approachable and insightful content can help my clients solve real problems for their customers and make a real difference in the world.

Throughout my career, I’ve written marketing communications for companies of every size, from Aon Corporation to Zano Hair Salon. I also bring a strong business and analytics background, with a Master of Public Policy from the University of Michigan and a Bachelor of Science in Economics from Michigan State University. As a result, I excel at breaking down large quantities of data and connecting the dots, so that we can tell the right story in the right way.

When I’m not dreaming up new ways to share information with impact, you can find me enjoying family time at our lake house in Michigan (if it’s summertime), cross-country skiing (if it’s wintertime), or taking long hikes with our dog (anytime).

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
HubSpot Client Management Certification
Delivering Client Success Certification
 
Inbound Marketing Certification
Agency Partner Certification
 
SEO Copywriting Program Certification
Krista Elliott | Inbound Marketing Specialist

Krista Elliott

Inbound Marketing Specialist

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Krista Elliott, Inbound Marketing Specialist

If I had a quarter for every time someone said, "You have SUCH a way with words," I’d be sitting on my own private beach right now. From my early days as a kid reading Archie comics to my work today, the written word has always been my passion.

After a decade in public relations and communications, I shifted to copywriting and content marketing. I’ve since written everything from Very Serious Business Copy for SaaS companies to blogs exploring the cultural and biological underpinnings of earwax.

At Clariant Creative, I love exploring the psychology of clients’ target markets and figuring out what emotions cause them to take action, and then creating the copy and content that speaks to the brain and the heart.

My home base is a teeeeny-tiny fishing village in Nova Scotia, and when I’m not writing, I can be found playing my fiddle, hanging out with my family, or geeking out to all things Star Wars.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
HubSpot Delivering Client Success Certification
HubSpot Client Management Certification
 
Inbound Marketing Certification
Content Marketing Certification
Caitlin Castevens | Inbound Marketing Specialist

Caitlin Castevens

Inbound Marketing Specialist

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Caitlin Castevens, Inbound Marketing Specialist

I’m a HubSpot power user with 11 certifications (and counting!), along with more than a decade of digital sales and inbound marketing experience. Rest assured, I can bring order to your inbound needs. Colleagues and clients have even dubbed me a “digital marketing therapist” thanks to my ability to build effective solutions, solve sticky problems, and enable data-focused growth.

Community-building is a longstanding passion of mine, and I am an ardent believer in empowering women to utilize technology to build the career of their dreams.

To that end, I am the co-host and co-founder of the podcast Lady Tech Charmers, which focuses on women in technology and female leadership. I am a founding board member of the non-profit Carolina Women in Tech (CWIT).

One of my recent proudest accomplishments is launching the annual Charlotte Student Entrepreneur Summit to inspire high school students to explore entrepreneurship.

Gardening is part of my creative process, while hula hooping and yoga keep me balanced.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Sales Certification
HubSpot Sales Software Certification
 
Growth-Driven Design Certification
Sales Enablement Certification
 
Inbound Marketing Certification
Agency Partner Certification
Laura Swords | Lead Designer

Laura Swords

Lead Designer

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Laura Swords, Lead Designer

I started my career designing and maintaining websites over 20 years ago. Shortly after receiving my Marketing degree from Loyola University in Chicago, I was hired as a graphic designer for a small company. I soon found myself in the role of webmaster, at which point I taught myself how to code. Although I've always considered myself the creative type, I discovered I have a real knack for the technical side of marketing as well.

This means I’m able to look at all perspectives as I help clients create a unified, impactful presence across their branding, website, content, social media and more. My favorite moment is introducing an idea that might not have occurred to the client – and that hits a home run for us.

When I’m not busy designing and developing, I’m probably heading off to hot yoga, taking my dogs for a walk, or watching a Cubs or Blackhawks game with my husband and two daughters.

Certifications:

HubSpot Inbound Certification
HubSpot Design Certification
 
Growth-Driven Design Certification
HubSpot Email Marketing Certification
Certified HubSpot CMS Developer-Badge
 
Google AdWords Search Certified
Google Analytics Certified
Julia Byrd | Content Writer

Julia Byrd

Content Writer

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Julia Byrd, Content Writer

I’ve been a writer since elementary school, where I “published” handmade reference books for the school library. My passion now is writing customized, targeted content for clients who appreciate the power of the written word. Over the past 20 years, I’ve been a copyeditor for an international brokerage firm, a technical writer for a government contractor, an in-house sales and marketing writer for an event planning firm, and a freelance copywriter serving a wide range of businesses.

Great content works wonders, engaging readers and encouraging them to take action. I truly enjoy creating that content with Clariant Creative, as we help clients develop strategic messages that help them reach new markets and pave the way for growth.

When I’m not writing, this recent Texas transplant is learning to say “y’all” in the right context. I also enjoy spending time exploring our new home state with my husband, two kids and Carolina Dog.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
Digital Marketer Social & Community Manager Certification
Matt Cook | Content Writer

Matt Cook

Content Writer

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Matt Cook, Content Writer

In my five-plus years as a writer specializing in inbound marketing, I’ve written content for industries I didn’t even know existed – from hypnotherapy to bed bug control to everything in between.

Along with outstanding writing skills, success as an inbound marketing writer requires a deep curiosity and a willingness to ask questions and seek out answers. I strive to understand my clients’ businesses almost as well as they do, so I can genuinely represent their voices and expertise in my writing.

Prior to becoming an inbound marketing writer, the eight years I spent as a newspaper reporter and editor sharpened my research abilities and instilled in me a rock-solid belief in the sanctity of deadlines.

After a year-long adventure in rural France, I recently settled in Michigan.

Certifications:

HubSpot Inbound Certification
 
Alan Sharpe | Content Writer

Alan Sharpe

Content Writer

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Alan Sharpe, Content Writer

Before I discovered I wanted to write B2B inbound copy for a living, I travelled with the circus, climbed the Swiss Alps, fought in the Falklands War and slept through a live performance of Swan Lake.

I wrote my first piece of B2B copy in 1991. That’s not a typo. Today, I write B2B inbound copy for Clariant Creative’s technology clients, where I specialize in translating tech-speak into English.

I share the Clariant Creative commitment to writing copy that moves leads along a buyer journey toward a sale, and I enjoy helping our clients use inbound marketing to attract, convert, engage and close customers.

When I am not writing blog posts, case studies, landing pages and lead magnets, I’m likely out and about with my DSLR camera, looking for buildings with interesting lines, shadows and colors to capture.

Certifications:

HubSpot Inbound Certification
Content Marketing Certification
 
HubSpot Email Marketing Certification
Inbound Marketing Certification
Marq Mosier | Digital Advertising Specialist

Marq Mosier

Digital Advertising Specialist

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Marq Mosier , Digital Advertising Specialist

My long love affair with marketing began with advertisements in comic books during the 80's. I have fond memories of shopping via comic book ads and then waiting weeks and checking the mailbox every day after school for the package. There is nothing like the joy of discovering something new, and I view marketing as the road that leads to such discoveries.

Over the past decade, I have focused growing marketing ROI for multinational corporations in the shipping and energy industries. Today, I leverage my experience with data, analytics, and digital advertising to help my clients capture the fullest results possible. I particularly love the close working relationships my clients and I build together.

When I’m not doing awesome marketing things, I like to read: books, comics, periodicals … you name it, I will read it! I also like spending time with my family and dog, although sometimes not in that order.

Certifications:

HubSpot Inbound Certification

Lizzy Mander | Marketing Assistant

Lizzy Mander

Marketing Assistant

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Lizzy Mander, Marketing Assistant

Marketing has been a passion since taking a few marketing classes at my high school. I knew I wanted to further explore the marketing field in real life and am excited at the opportunity this summer to work with the Clariant Creative team. I am learning the ins and outs of inbound marketing through HubSpot certifications, exposure to clients, mentorship from Clariant Creative’s Inbound Marketing Specialists, and even by creating my own campaign.

I am a rising senior at Naperville Central High School in Naperville, IL, and I love analyzing data, creating content, and learning all I can.

When I’m not expanding my marketing skills, you can find me playing lacrosse, binge-watching Netflix, or spending time with my friends and family.

Certifications:

HubSpot Inbound Certification
HubSpot Marketing Software Certification
 
Inbound Marketing Certification
HubSpot Social Media Certified
HubSpot Gold Certified Agency Partner
HubSpot Top Digital Agency - Chicago
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