For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other...
Jan 4, '19 / by Marq Mosier posted in Strategy, Social Media
For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
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