Your marketing strategy should be based on knowledge and insights, not hunches and guesses. At Clariant Creative, real-world data drives everything we do.
We carefully define every target, metric and process, so you know exactly where you are going and how we plan to take you there.
Our comprehensive strategy process includes:
To understand how to position your brand, we need to understand the market in which you compete. We clarify where you are today, where your competitors are, and where the potential in your market truly lies.
Your marketing isn’t about you; it’s about your buyers. As we dig deep into your target audience and their stakeholders, our research might include interviews with your sales team, account managers, corporate leadership – and even your clients.
We map out every step your buyers take to find you and buy from you – from the moment they realize they have a problem, to the moment they choose your solution and beyond.
A strategy without metrics is really just a wish list – and who has time for that? We work with you to identify the major business goals you need to achieve. Once we know what success looks like, we define how we will validate our results.
The outcome of our research is a documented inbound marketing strategy. This written plan will clarify:
Each step of the way, we define the dates, targets, metrics and processes that will take your brand where it needs to go.
Together, we move your brand forward with confidence.