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B2B Digital Marketing Services

Your company’s online presence should generate leads and drive revenue. But for small marketing teams, these goals can feel out of reach.

Partner with Clariant Creative, and suddenly “out of reach” becomes “out of the park”.

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B2B Digital Marketing Services

You deserve a digital marketing agency that will make you look like a rockstar.

Creating and executing a comprehensive digital marketing strategy requires both expertise to understand what needs to be done and the resources to actually get it done.

Clariant Creative delivers all this, and more.

Our business-to-business marketing specialists give you the skills and capacity to fill your pipeline with sales-ready leads – so you can crush your marketing goals.

We'll make you look like a rockstar

“We love that Clariant Creative is flexible and easy to work with. We have a very small in-house team, and they’re always able to change gears quickly and help us with whatever we might need.”

Sarah Elizabeth
Sarah Elizabeth
Chief Marketing Officer, ClearSale

Digital Marketing Solutions:

Inbound Marketing Retainers

Inbound Marketing Retainers

Work with a dedicated team committed to your ongoing success.

You’ve been tasked with building an amazing online presence that …

  • Attracts targeted visitors to your company’s website, 
  • Converts these visitors into high-quality leads, and 
  • Generates more consistent revenue for your company.

Easy, right? Hardly!

Inbound marketing has many complex moving pieces – and that’s where Clariant Creative comes in. We help you manage all those moving pieces with consistency and confidence.

At your side, you’ll have a team of inbound marketing strategic and creative professionals following processes we’ve fine-tuned over decades of experience. Depending on your resources and your budget, we can manage the entire inbound marketing process for you, or we can work collaboratively with you in the areas you need the most help.

Content Creation

Build powerful, purposeful inbound marketing content.

Great content is the linchpin to an impactful B2B digital marketing strategy. Clariant Creative makes it possible.

Our content experts translate the expertise that already exists in your company into thought leadership assets across a range of formats, all focused on one central goal: to generate revenue for your business.

Blog & Article Writing

Blog & Article Writing

This is the content that drives your digital strategy. Every blog post and article we write is helpful, insightful, and incorporates best practices for search engine optimization (SEO) and conversion rate optimization (CRO).

Case Study Writing

Case Study Writing

This is the content that proves your experience. When writing your case studies, we tell the full story of the challenges your customer faced, why your company was the right solution, and how your customer is thriving now.

Pillar Page & Ebook Writing

Pillar Page & Ebook Writing

This is the content that dives deep to answer questions, build relationships, and generate sales inquiries. We excel at making even the most complex thought leadership topics approachable, understandable, and impactful.

Content Audits & Roadmaps

Make sure your content strategy has a strong foundation.

With so much at stake, you can’t afford to guess about what content you should be creating.

But when you’re standing among the trees, it can be hard to see the forest.

Clariant Creative brings a seasoned eye and arms’ length perspective to deliver a clear vision. Whether you’re launching a new content program or trying to rejuvenate an existing one, you’ll better understand where you are and where you need to go.

Content Audits

Content Audits

Before diving headfirst into creating new content, it may make sense to step back and take stock of the quantity and quality of the content you already have.

We can help you see this full picture, thanks to our thorough content audit process:

  1. We inventory your existing marketing and sales enablement content.
  2. We categorize this content by purpose, target audience, buying stage focus, and any other meaningful criteria.
  3. We analyze the accuracy, relevancy, and overall performance of your content.
  4. We identify what’s doing well, what should be optimized, and what new content should be created to fill specific gaps.

More on our content audit process

Inbound Marketing Roadmaps

Inbound Marketing Roadmaps

Investing in inbound marketing without knowing who you’re trying to reach, how you can help them, and how you’ll measure success is a recipe for wasting your time and budget. Your content should serve a purpose, and your inbound marketing roadmap ensures you never lose sight of it.

Our comprehensive roadmap process defines the four elements central to your inbound strategy:

  • Buyer personas: Who buys from you, and why?
  • Brand positioning: What value do you provide?
  • Content goals: What does success look like?
  • Execution plan: How should we take action?

At the end of this project, you receive a documented plan you can put into action immediately.

More on our approach to content strategy

Buyer Persona Development

Find out how your buyers think and what makes them act.

When you try to be all things to all people, your marketing ends up bland, generic, and ineffective. Find the right focus, however, and a world of opportunities will open up.

We help you drill deep into the mindsets of the buyers you most want to reach. We’ll talk with your sales reps, your account managers, your executive team, and yes, your clients too. We’re skilled at uncovering your buyers’ real motivations, and we know how to translate that information into actionable insight.

More on buyer personas

Buyer Persona Development
Brand Story Workshops

Brand Story Workshops

Align your key stakeholders around a clear brand message.

Your marketing and sales should tell a cohesive story about your brand that’s digestible and memorable.

But when stakeholders each have their own opinions, finding that story can be challenging.

We leverage the StoryBrand framework to build a narrative that makes your buyers feel understood, confident, and empowered, by placing them as the hero at the center of the story, and your company as the one they can trust to help them succeed. Our straightforward workshop format helps your key stakeholders find and agree on your unique story.

Lead Nurture Strategies

Keep your leads engaged and keep your brand top of mind.

We help you stay in touch with the contacts in your database, so when they’re ready to act, you’re already on their mind.

From simple follow-ups to complex, multi-branching email campaign workflows, there are many ways to nurture leads. Your strategy should be tailored to your brand, your buyers, and the specific journey you want those buyers to take.

Lead Nurture Strategies

Digital Marketing FAQs

Do you work on retainers, or do you take on individual projects?

We believe digital marketing is not a do-it-once-and-forget-about-it kind of thing. Digital marketing – and particularly inbound marketing and content marketing – delivers the best results with a strategic, long-term approach. We encourage our clients to focus on sustainable growth, as consistent, well-executed efforts lead to powerful outcomes over time.

 

That said, sometimes clients only need our support on a specific project. We’re always happy to discuss any marketing project with you. Based on what you need and what we can offer, we’ll candidly let you know if we think we’re a good fit.

What industries do you have experience with?

We specialize in serving companies in business-to-business (B2B) spaces. Our team members each bring specific industry expertise, which means that as an agency, we work across all industries. This extensive experience allows us to bring you fresh ideas we’ve tested with clients in diverse markets.

 

Moreover, when we bring you on as a new client, we follow a specific process to make sure our team quickly gets up to speed on the unique aspects of your product/service, your company, your competition, and your overall market. Our process enables us to bring immediate value to all our clients, including those in emerging and highly technical industries.

How quickly should I expect to see results?

The answer is it depends. In general, digital marketing – and particularly inbound marketing and content marketing – can take several months to start generating results. That said, your time to results will depend on the competitiveness of your market, the strength of your existing online presence, and the level of resources you put into growing your digital strategy.

 

It’s possible you can start seeing results quickly. But in general, we tell our new clients they can expect to start seeing results in six to nine months, and things will grow from there.

What do your services cost?

On average, our clients spend approximately $8,000 to $15,000 per month on a mix of services that include strategy planning, marketing execution, and results measurement. Our customized retainers start at $5,600 per month.

 

However, we prefer not to push pre-defined retainer packages. Instead, we'd love to talk with you about your specific goals and objectives, and together we can develop a right-sized plan to help you achieve them.

Ready to talk?

We’re ready to learn more about what you’re trying to accomplish. Let’s schedule a short call to see if we might be a good fit for each other.  See what it's like to work with us

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Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.

We solve complex B2B marketing, sales, and service challenges by connecting the right people to the right solutions at the right time.

HubSpot Gold Solutions Partner Program

Clariant Creative Agency, LLC

  630-330-9825

  info@clariantcreative.com

  1468 Ambleside Circle, Naperville, IL 60540

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