Inbound marketing is the process of building an amazing online presence that speaks to a clearly defined audience. With a great website and strategic content, we encourage these buyers to come to you for answers to their questions – and we proactively guide them through their path to purchase until they inevitably decide to buy from you.
It's proven strategy that fits with the way people buy things today. But it's also complicated. There are a lot of moving pieces with inbound marketing, and it can be difficult for small marketing teams to keep up.
That's where Clariant Creative comes in. We help you manage all those moving pieces – from developing a solid strategy, to creating the content, to nurturing the leads we generate and reporting on the results we produce. Depending on your resources and your budget, we can manage the entire process for you, or we can work collaboratively with you in the areas you need the most help.
Either way, we're your trusted source of inbound marketing insights, and we're committed to your success.
Inbound Marketing Strategy
Lead Generation & Lead Nurturing
It requires having a great plan. Our comprehensive strategy process includes:
The outcome is a documented inbound marketing strategy that clarifies where you are now, where you want to go, how we plan to get you there and how we'll know we've arrived.
Blog posts are the fuel for your engine. We write these with both your buyer persona and the search engines in mind, so each post helps attract a specific category of visitors to your website.
Content offers are the pistons for your engine. They’re more in-depth than blog posts, and their goal is twofold: to convert website visitors into leads and to guide leads to the next step in their path to purchase.
For all the content we create, we interview your subject matter experts to make sure we capture your unique perspective, which we can supplement with our own research if needed. We can write, design and publish everything for you, or we can collaborate with your own internal team if you’d prefer.
First comes lead generation. This is where your content offers shine: They encourage your prospects to virtually raise their hands and let you know they’re interested. We’ll make sure everyone in your database knows about your content offers, and we’ll make sure every website visitor can easily find your offers.
Next comes lead nurturing. This is where marketing automation comes into play: We’ll automate the process of following up with leads who download your content offer, so you’re proactively building relationships with these leads until they’re ready to talk with a sales rep.
We’ll provide detailed marketing analytics every month and every quarter. The specific KPIs we measure will depend on your business goals but typically include:
This data shows us what’s working and what’s not, so we can continually optimize your strategy to better reach your goals.