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How to Promote Your Blog: 7 Unexpected Ways to Boost Traffic

Apr 20, '16 / by Mark Loehrke

Promote your blog in unexpected ways

Everyone knows the old adage about the tree falling in the forest with no one around to hear it, but is it possible that your blog posts could be meeting the same fate?

After all, it’s pretty clear that blogging is a great way to pump up your inbound marketing strategy. But it’s equally clear that a great deal of this value assumes that potential customers will find and read your blog.

You’re probably already doing a number of good things to help make this happen, such as:

  • Posting frequently
  • Choosing topics that are relevant to your target audience
  • Including high-value keywords for better SEO results
  • Writing clearly and concisely

Even if your posts check off all of these important points, the fact remains that it’s a big world of content out there and it’s increasingly difficult to get people to notice your blog.

Still, the potential is too great and your writing is too insightful to abandon ship! So it’s time to put on your marketing hat (you have it handy, right?) and figure out how to promote your blog.

Here are some you may not have considered.

1. Syndicate your blog

The more places your content appears, the more likely it is to attract the attention of potential customers who want to read what you have to say. Syndicating your blog posts on industry-specific websites or even general outlets like LinkedIn is a great way to expand your reach. If your posts include links to your blog (and they should), those new readers will likely find their way to read even more.

2. Answer HARO queries

The media can be a great megaphone to help promote your blog, but trying to get a reporter’s attention can be as difficult as trying to appeal to general readers. Nonetheless, reporters often desperately need sources for their stories. If their stories happen to relate to your industry, a tool like HARO (Help a Reporter Out) can put you out there as an expert to quote, with a blog for readers to seek out for even more information and insights.  

3. Cite an expert

Citing an industry expert as a source is a great way to boost the credibility and richness of a post, but it can also be a great way to promote your blog if you take it one step further. Contact the expert to let him or her know about the post, share the link to your blog and encourage further sharing.

4. Write a case study

Take the suggestion above in #3 even further by reaching out to feature the expert in a dedicated interview post or case study. Given this kind of dedicated spotlight, your expert is more than likely going to be very enthusiastic about linking to the post in perhaps several different places. 

5. Join a Facebook group

Chances are good there are a number of Facebook groups related to your industry. Now is the time to join! Not only will your participation allow you multiple opportunities to promote your blog, you’ll likely also pick up on a few topics or issues that could serve as inspiration for future posts.

6. Do outreach

In a perfect world, people interested in your subject matter would naturally find your posts and pass them along. But why leave it to chance? Encourage this type of viral outbreak by keeping an eye on sites that share the work of your competitors and then reach out to them with your own content to share.

7. Take to the airwaves

Seek out a few influential industry podcasts and see if you can get on for an interview. When listeners hear your expertise coming through their earbuds, they’ll undoubtedly want to check out your blog to read more of your insights.

These are just a handful of the many different ways to promote your blog in order to make sure your posts don’t fall in the forest without anyone around to notice. 

Want to learn more ways to share your expertise with the world? Consider incorporating a smart public relations strategy into your marketing mix. Download our ebook below for guidance on how to get your thought leadership articles published in your industry's top outlets.

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Topics: Blogging

Mark Loehrke
Written by Mark Loehrke

Throughout my career, I've covered a huge range of topics – from asset-liability management to up-and-coming jazz artists. I know what it takes to sell an idea, and I write content that informs and entertains in equal measure.

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