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Clariant Creative Blog

Mark Loehrke

Mark Loehrke
Throughout my career, I've covered a huge range of topics – from asset-liability management to up-and-coming jazz artists. I know what it takes to sell an idea, and I write content that informs and entertains in equal measure.


My Recent Posts:

Creating Personas: 38 Interview Questions to Get You Started

Sep 7, '17 / by Mark Loehrke posted in Strategy

Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously published post with some new insights. Enjoy!

Being exceptional at content marketing starts with...


Benchmarking Your Email Marketing Statistics: What's Normal? [Data]

Nov 1, '16 / by Mark Loehrke posted in Email Marketing

One of the many reasons we love email marketing is that it’s so measurable. At a glance, you can see which campaigns are your top performers across a huge range of metrics.

But what’s harder to know is how your...


Target Your PR Strategy by Finding the Right Media Outlet

Aug 22, '16 / by Mark Loehrke posted in PR and Media, Strategy

The term “pitch” as it applies to a public relations strategy isn’t all that different from the baseball version.


Should You Launch a Company Newsletter? 8 Questions to Ask

Aug 8, '16 / by Mark Loehrke posted in Email Marketing

You’re probably not alone if the idea of a company newsletter doesn’t quite fit into your definition of cutting-edge content marketing opportunities. And yet, a newsletter can offer value as an integral piece of your...


Shhh! Tips for Writing a Case Study When Confidentiality Is Required

Jul 7, '16 / by Mark Loehrke posted in Content Marketing

The beauty of case studies is that they’re not hypothetical. They’re real – stories about real people and real businesses and real impact. But how do you go about writing a case study that feels real when you’re not...


How to Master Content Marketing in the Financial Industry

Jun 10, '16 / by Mark Loehrke posted in Content Marketing, Strategy

In general, most of the standard recommendations and best practices surrounding content marketing tend to hold more or less true across a wide variety of industries. There is, however, one notable exception to the...


5 Ways Marketing Metrics Can Uncover Content Opportunities

May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging

Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.


Should You Be Content Marketing on Medium?

May 26, '16 / by Mark Loehrke posted in Content Marketing, Strategy

By this point, most people have probably either heard of or at least checked out Medium. Maybe you’ve read an article or two, or even posted a few personal blog entries of your own.


5 Keys to Launching a Killer Social Media Content Strategy

May 13, '16 / by Mark Loehrke posted in Social Media

Great news: you’ve been handed the plum assignment of launching your company’s new social media content strategy!


Do You Know Your Content Marketing ROI?

Apr 21, '16 / by Mark Loehrke posted in Marketing ROI

Superhero battles may be all the rage these days, but here’s one that you’re going to want to avoid: Marketing v. Finance. As many as 73% of executives think that marketers lack credibility, a philosophical...


How to Promote Your Blog: 7 Unexpected Ways to Boost Traffic

Apr 20, '16 / by Mark Loehrke posted in Blogging

Everyone knows the old adage about the tree falling in the forest with no one around to hear it, but is it possible that your blog posts could be meeting the same fate?


What’s New With HubSpot: April 2016 Updates

Apr 19, '16 / by Mark Loehrke posted in HubSpot

From a brand new email certification course to innovative add-ons, April showers have ushered in plenty of exciting growth at HubSpot