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Clariant Creative Blog

Mark Loehrke

Mark Loehrke
Throughout my career, I've covered a huge range of topics – from asset-liability management to up-and-coming jazz artists. I know what it takes to sell an idea, and I write content that informs and entertains in equal measure.

My Recent Posts:

Creating Personas: 38 Interview Questions to Get You Started

Sep 7, '17 / by Mark Loehrke posted in Strategy

Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously published post with some new insights. Enjoy!

Being exceptional at content marketing...

Benchmarking Your Email Marketing Statistics: What's Normal? [Data]

Nov 1, '16 / by Mark Loehrke posted in Email Marketing

One of the many reasons we love email marketing is that it’s so measurable. At a glance, you can see which campaigns are your top performers across a huge range of metrics.

But what’s harder to know...

Target Your PR Strategy by Finding the Right Media Outlet

Aug 22, '16 / by Mark Loehrke posted in PR and Media, Strategy

The term “pitch” as it applies to a public relations strategy isn’t all that different from the baseball version.

Should You Launch a Company Newsletter? 8 Questions to Ask

Aug 8, '16 / by Mark Loehrke posted in Email Marketing

You’re probably not alone if the idea of a company newsletter doesn’t quite fit into your definition of cutting-edge content marketing opportunities. And yet, a newsletter can offer value as an...

Shhh! Tips for Writing a Case Study When Confidentiality Is Required

Jul 7, '16 / by Mark Loehrke posted in Content Marketing

The beauty of case studies is that they’re not hypothetical. They’re real – stories about real people and real businesses and real impact. But how do you go about writing a case study that feels real...

How to Master Content Marketing in the Financial Industry

Jun 10, '16 / by Mark Loehrke posted in Content Marketing, Strategy

In general, most of the standard recommendations and best practices surrounding content marketing tend to hold more or less true across a wide variety of industries. There is, however, one notable...

5 Ways Marketing Metrics Can Uncover Content Opportunities

May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging

Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.

5 Keys to Launching a Killer Social Media Content Strategy

May 13, '16 / by Mark Loehrke posted in Social Media

Great news: you’ve been handed the plum assignment of launching your company’s new social media content strategy!

Do You Know Your Content Marketing ROI?

Apr 21, '16 / by Mark Loehrke posted in Marketing ROI

Superhero battles may be all the rage these days, but here’s one that you’re going to want to avoid: Marketing v. Finance. As many as 73% of executives think that marketers lack credibility, a...

How to Promote Your Blog: 7 Unexpected Ways to Boost Traffic

Apr 20, '16 / by Mark Loehrke posted in Blogging

Everyone knows the old adage about the tree falling in the forest with no one around to hear it, but is it possible that your blog posts could be meeting the same fate?

Invigorate Your Inbound with These Blogging Best Practices

Mar 29, '16 / by Mark Loehrke posted in Blogging

How do you get customers to seek out your business? That is both the defining notion and the ongoing challenge of an inbound marketing strategy.

Why Email Marketing Still Works and How to Send Better Emails

Mar 2, '16 / by Mark Loehrke posted in Email Marketing

Let’s face it, in the age of social media, email marketing feels like your father’s Oldsmobile.

It’s a dial-up modem. An AOL disc. A flip phone.

With so much shiny new technology coming out every...