In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place...
In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place...
B2B companies just aren’t a good fit for Instagram, right?
Not so fast …
According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media...
For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other...
As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing...
When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their...
Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about...
It’s where you get in political arguments with your mother’s cousin, share quizzes about which character from Game of Thrones you would be (I’m Brienne of Tarth!) and post photos of everything from...
Most of us are on some type of social media platform. You may have a professional LinkedIn profile for business purposes, a Facebook account to keep up with family and friends, or a Snapchat account...
As a business owner looking for clients on social media, you might feel like Marlin, the bereft father of a little lost clownfish in the Disney Pixar film Finding Nemo.
Just like Marlin found Nemo...
Great news: you’ve been handed the plum assignment of launching your company’s new social media content strategy!
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
As content marketers, we spend most of our time thinking about new topics for new content. And yet, in our rush to fill...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
