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Clariant Creative Blog

Is HubSpot’s Social Media Certification Worth the Effort?

Dec 3, '18 / by Christina Bockisch posted in Social Media, HubSpot

As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing graphics, taking...


The Beginner’s Guide to Using Social Media for Business

Jun 7, '18 / by Christina Bockisch posted in Social Media

When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their highly engaged...


[New Data] Does Posting on Social Media via HubSpot Hurt Social Reach?

Mar 23, '18 / by Christina Bockisch posted in Social Media

Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about crafting content...


Think B2B Companies Can’t Market on Facebook? Think Again.

Nov 27, '17 / by Krista Elliott posted in Social Media, Strategy

It’s where you get in political arguments with your mother’s cousin, share quizzes about which character from Game of Thrones you would be (I’m Brienne of Tarth!) and post photos of everything from your kids’ first...


5 Questions to Avoid a “Spray and Pray” Social Media Strategy

Apr 9, '17 / by Pam Albrecht posted in Social Media

Most of us are on some type of social media platform. You may have a professional LinkedIn profile for business purposes, a Facebook account to keep up with family and friends, or a Snapchat account to see what your...


Social Media Strategy: How to Find Your Target Audience (7-Step Guide)

Jul 23, '16 / by Susannah Noel posted in Social Media

As a business owner looking for clients on social media, you might feel like Marlin, the bereft father of a little lost clownfish in the Disney Pixar film Finding Nemo.


5 Keys to Launching a Killer Social Media Content Strategy

May 13, '16 / by Mark Loehrke posted in Social Media

Great news: you’ve been handed the plum assignment of launching your company’s new social media content strategy!