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Clariant Creative Blog

How to Use LinkedIn Ads: An Expert's Advice

Nov 21, '19 / by Krista Elliott posted in Strategy, Social Media

In the last few years, LinkedIn has come into its own. Its steady growth rate in the past decade has resulted in a complete change in how this platform is viewed, going from a (rarely visited) place...

5 Instagram Tips & Tricks to Help Grow Your Business Profile

Jul 31, '19 / by Lizzy Mander posted in Content Marketing, Social Media

B2B companies just aren’t a good fit for Instagram, right?

Not so fast …

According to Hootsuite, more than one billion people use Instagram every month – making it the fastest-growing social media...

Do LinkedIn Ads Really Generate B2B Leads? Read This Case Study.

Jan 4, '19 / by Marq Mosier posted in Strategy, Social Media

For most people, LinkedIn is a tool for staying connected with others professionally, or perhaps for finding a job. Marketers tend to think of LinkedIn as the B2B equivalent of Facebook – in other...

Is HubSpot’s Social Media Certification Worth the Effort?

Dec 3, '18 / by Christina Bockisch posted in HubSpot, Social Media

As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing...

The Beginner’s Guide to Using Social Media for Business

Jun 7, '18 / by Christina Bockisch posted in Social Media

When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their...

[New Data] Does Posting on Social Media via HubSpot Hurt Social Reach?

Mar 23, '18 / by Christina Bockisch posted in Social Media

Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about...

Think B2B Companies Can’t Market on Facebook? Think Again.

Nov 27, '17 / by Krista Elliott posted in Strategy, Social Media

It’s where you get in political arguments with your mother’s cousin, share quizzes about which character from Game of Thrones you would be (I’m Brienne of Tarth!) and post photos of everything from...

5 Questions to Avoid a “Spray and Pray” Social Media Strategy

Apr 9, '17 / by Pam Albrecht posted in Social Media

Most of us are on some type of social media platform. You may have a professional LinkedIn profile for business purposes, a Facebook account to keep up with family and friends, or a Snapchat account...

Social Media Strategy: How to Find Your Target Audience (7-Step Guide)

Jul 23, '16 / by Susannah Noel posted in Social Media

As a business owner looking for clients on social media, you might feel like Marlin, the bereft father of a little lost clownfish in the Disney Pixar film Finding Nemo.

Just like Marlin found Nemo...

5 Keys to Launching a Killer Social Media Content Strategy

May 13, '16 / by Mark Loehrke posted in Social Media

Great news: you’ve been handed the plum assignment of launching your company’s new social media content strategy!