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Clariant Creative Blog

The Top Writing and Editing Tips our Marketing Writers Want You to Know

Sep 27, '21 / by Rachelle Koenig posted in Content Marketing, Blogging

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler

Marketers today are more likely to stare at a blinking cursor than a blank...

How to Find Keywords: Best Practices for Beginner Marketers

Aug 27, '21 / by Brina Tasker posted in Content Marketing, SEO, Strategy, Blogging

Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.

For someone starting out, keyword...

How Long Should Your Blog Posts Be?

Mar 11, '21 / by Rachelle Koenig posted in Blogging

When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the...

How to Write Great Blog Introductions and Cure Writer’s Block Forever

Aug 22, '19 / by Krista Elliott posted in Content Marketing, Blogging

What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?

A blank page.

Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see...

Do People Read Long-Form Content?

Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging

I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than...

16 Can’t-Miss Tools for Developing New Content Ideas

Mar 2, '18 / by Julia Byrd posted in Content Marketing, Blogging

Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission...

Content Marketing for Boring Industries: 5 Tips for Writing Engaging Content

Feb 9, '18 / by Christina Bockisch posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the...

8 Weapons-Grade Tricks That Boost Your Persuasive Copywriting Power

Oct 20, '17 / by Christina Bockisch posted in Content Marketing, Blogging

In marketing, the words you choose (and how you use them) determine how people respond to your content. Your words determine whether people read the entire landing page or blog, whether they act and...

Increase Blog Traffic With These 6 Proven Not-For-Beginner Strategies

Jul 22, '17 / by Beth Carter posted in Strategy, Blogging

With more than 2 million blog posts published daily, more companies than ever before are jumping on the blogging bandwagon. But to build a blog that stands out from the crowd, drives significant...

8 Subject Matter Expert Interview Tips Every Introvert Needs to Know

Jun 28, '17 / by Christina Bockisch posted in Content Marketing, Blogging

I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe, and I often find myself dealing with long moments of awkward silence (which, let’s...

How to Write Killer Blog Titles Your Readers Can’t Resist

May 20, '17 / by Krista Elliott posted in Content Marketing, Strategy, Blogging

When it comes to blogging, it’s easy to feel like you’re in the middle of a huge crowd, with everybody screaming at the top of their lungs. And all you want is for your own voice to be heard, too.


How to Become a Subject Matter Expert on a Topic You Know Nothing About

May 15, '17 / by Christina Bockisch posted in Content Marketing, Blogging

Over the years, I’ve written content on a wide variety of topics including bankruptcy law, landscaping, software development, trade show management, septic tanks, rare coins, addiction recovery,...