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Clariant Creative Blog

16 Can’t-Miss Tools for Developing New Content Ideas

Mar 2, '18 / by Julia Byrd posted in Content Marketing, Blogging

Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission accomplished. Fast-forward...


Content Marketing for Boring Industries: 5 Tips for Writing Engaging Content

Feb 9, '18 / by Christina Bockisch posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the blue car passed...


8 Weapons-Grade Tricks That Boost Your Persuasive Copywriting Power

Oct 20, '17 / by Christina Bockisch posted in Content Marketing, Blogging

In marketing, the words you choose (and how you use them) determine how people respond to your content. Your words determine whether people read the entire landing page or blog, whether they act and fill out a form...


Increase Blog Traffic With These 6 Proven Not-For-Beginner Strategies

Jul 22, '17 / by Beth Carter posted in Strategy, Blogging

With more than 2 million blog posts published daily, more companies than ever before are jumping on the blogging bandwagon. But to build a blog that stands out from the crowd, drives significant traffic and reaches...


8 Subject Matter Expert Interview Tips Every Introvert Needs to Know

Jun 28, '17 / by Christina Bockisch posted in Content Marketing, Blogging

I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe, and I often find myself dealing with long moments of awkward silence (which, let’s face it, is...


How to Write Killer Blog Titles Your Readers Can’t Resist

May 20, '17 / by Krista Elliott posted in Content Marketing, Strategy, Blogging

When it comes to blogging, it’s easy to feel like you’re in the middle of a huge crowd, with everybody screaming at the top of their lungs. And all you want is for your own voice to be heard, too.

How the heck will...


How to Become a Subject Matter Expert on a Topic You Know Nothing About

May 15, '17 / by Christina Bockisch posted in Content Marketing, Blogging

 

Over the years, I’ve written content on a wide variety of topics including bankruptcy law, landscaping, software development, trade show management, septic tanks, rare coins, addiction recovery, information...


How Long Should Your Blog Posts Be?

May 2, '17 / by Christina Bockisch posted in Blogging

When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the biggest being, “How...


Creating an Editorial Calendar? Here Are 8 Tips to Get Started

Apr 17, '17 / by Christina Bockisch posted in Strategy, Blogging

When I first started working in marketing, my blog writing process looked something like this: Go to work on Monday, read industry articles to come up with a new blog topic, write the blog, make revisions and publish...

How to Write a Blog Post: 16 Templates to Make It Easier

Nov 7, '16 / by Beth Carter posted in Content Marketing, Blogging

Your marketing team is busy — a great thing. But as a result, it’s hard to consistently push out great blog content that brings in new business — not such a great thing.


How to Write Fast Under Pressure

Sep 6, '16 / by Neil Hayes posted in Content Marketing, Blogging

If you’re a writer, you’ve heard the question: Do you ever get writer’s block?


Got a Boring Topic? Turn It into Must-Read Content Marketing

Jul 28, '16 / by Neil Hayes posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red car was in...