"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank...
"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank...
Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use.
For someone starting out, keyword...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the...
What’s more intimidating than an angry Dwayne Johnson holding a baseball bat?
A blank page.
Scores of perfectly capable, talented writers have sat down with a fantastic idea for a blog, only to see...
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than...
Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission...
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the...
In marketing, the words you choose (and how you use them) determine how people respond to your content. Your words determine whether people read the entire landing page or blog, whether they act and...
With more than 2 million blog posts published daily, more companies than ever before are jumping on the blogging bandwagon. But to build a blog that stands out from the crowd, drives significant...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe, and I often find myself dealing with long moments of awkward silence (which, let’s...
When it comes to blogging, it’s easy to feel like you’re in the middle of a huge crowd, with everybody screaming at the top of their lungs. And all you want is for your own voice to be heard, too.
...
Over the years, I’ve written content on a wide variety of topics including bankruptcy law, landscaping, software development, trade show management, septic tanks, rare coins, addiction recovery,...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
