Your marketing team is busy — a great thing. But as a result, it’s hard to consistently push out great blog content that brings in new business — not such a great thing.
Have you heard about HARO yet? HARO stands for Help a Reporter Out. And it’s hands down my favorite tool for finding expert sources to quote in my content marketing.
If you’re a writer, you’ve heard the question: Do you ever get writer’s block?
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red...
Through my years of editing fiction, I’ve always relished the writing techniques that make books fun to read. As a marketing copywriter, though, I’ve wondered how to make my content even half as...
Have you ever wished you were a mind reader, so you could finally understand how your customers think? After all, the more you know about your customer pain points, the more you can help. It turns...
Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.
During my journalism days, I often heard editors say they wanted to hire “a great writer,” which always annoyed me. Maybe that’s because I never considered myself a great writer, or because I value...
Everyone knows the old adage about the tree falling in the forest with no one around to hear it, but is it possible that your blog posts could be meeting the same fate?
How do you get customers to seek out your business? That is both the defining notion and the ongoing challenge of an inbound marketing strategy.
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
