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Clariant Creative Blog

How to Write Fast Under Pressure

Sep 6, '16 / by Neil Hayes posted in Content Marketing, Blogging

If you’re a writer, you’ve heard the question: Do you ever get writer’s block?


Got a Boring Topic? Turn It into Must-Read Content Marketing

Jul 28, '16 / by Neil Hayes posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red car was in...


Brand Storytelling: How Fiction Bestsellers Add Sizzle to Stories

Jun 30, '16 / by Susannah Noel posted in Content Marketing, Blogging

Through my years of editing fiction, I’ve always relished the writing techniques that make books fun to read. As a marketing copywriter, though, I’ve wondered how to make my content even half as exciting as these...


The Best Way to Find Customer Pain Points – So You Can Solve Them

Jun 24, '16 / by Beth Carter posted in Content Marketing, Strategy, Blogging

Have you ever wished you were a mind reader, so you could finally understand how your customers think? After all, the more you know about your customer pain points, the more you can help. It turns out, finding this...


5 Ways Marketing Metrics Can Uncover Content Opportunities

May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging

Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.


Eureka! 6 Easy Ways to Come Up With New Blog Post Ideas

May 6, '16 / by Neil Hayes posted in Blogging

During my journalism days, I often heard editors say they wanted to hire “a great writer,” which always annoyed me. Maybe that’s because I never considered myself a great writer, or because I value idea generation...


How to Promote Your Blog: 7 Unexpected Ways to Boost Traffic

Apr 20, '16 / by Mark Loehrke posted in Blogging

Everyone knows the old adage about the tree falling in the forest with no one around to hear it, but is it possible that your blog posts could be meeting the same fate?


Invigorate Your Inbound with These Blogging Best Practices

Mar 29, '16 / by Mark Loehrke posted in Blogging

How do you get customers to seek out your business? That is both the defining notion and the ongoing challenge of an inbound marketing strategy.