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Clariant Creative Blog

Creating an Editorial Calendar? Here Are 8 Tips to Get Started

Apr 17, '17 / by Christina Bockisch posted in Strategy, Blogging

When I first started working in marketing, my blog writing process looked something like this: Go to work on Monday, read industry articles to come up with a new blog topic, write the blog, make...

How to Write a Blog Post: 16 Templates to Make It Easier

Nov 7, '16 / by Beth Carter posted in Content Marketing, Blogging

Your marketing team is busy — a great thing. But as a result, it’s hard to consistently push out great blog content that brings in new business — not such a great thing.

Help a Reporter Out: HARO Tips to Nab Expert Quotes for Your Content

Sep 21, '16 / by Beth Carter posted in Content Marketing, Blogging

Have you heard about HARO yet? HARO stands for Help a Reporter Out. And it’s hands down my favorite tool for finding expert sources to quote in my content marketing.

How to Write Fast Under Pressure

Sep 6, '16 / by Neil Hayes posted in Content Marketing, Blogging

If you’re a writer, you’ve heard the question: Do you ever get writer’s block?

Got a Boring Topic? Turn It into Must-Read Content Marketing

Jul 28, '16 / by Neil Hayes posted in Content Marketing, Blogging

Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red...

Brand Storytelling: How Fiction Bestsellers Add Sizzle to Stories

Jun 30, '16 / by Susannah Noel posted in Content Marketing, Blogging

Through my years of editing fiction, I’ve always relished the writing techniques that make books fun to read. As a marketing copywriter, though, I’ve wondered how to make my content even half as...

The Best Way to Find Customer Pain Points – So You Can Solve Them

Jun 24, '16 / by Beth Carter posted in Content Marketing, Strategy, Blogging

Have you ever wished you were a mind reader, so you could finally understand how your customers think? After all, the more you know about your customer pain points, the more you can help. It turns...

5 Ways Marketing Metrics Can Uncover Content Opportunities

May 31, '16 / by Mark Loehrke posted in Marketing ROI, Content Marketing, Blogging

Analytics are changing the way we view our world – from sports to business and everything in between. These days, data no longer belongs solely to statistics nerds or number-crunchers.

Eureka! 6 Easy Ways to Come Up With New Blog Post Ideas

May 6, '16 / by Neil Hayes posted in Blogging

During my journalism days, I often heard editors say they wanted to hire “a great writer,” which always annoyed me. Maybe that’s because I never considered myself a great writer, or because I value...

How to Promote Your Blog: 7 Unexpected Ways to Boost Traffic

Apr 20, '16 / by Mark Loehrke posted in Blogging

Everyone knows the old adage about the tree falling in the forest with no one around to hear it, but is it possible that your blog posts could be meeting the same fate?

Invigorate Your Inbound with These Blogging Best Practices

Mar 29, '16 / by Mark Loehrke posted in Blogging

How do you get customers to seek out your business? That is both the defining notion and the ongoing challenge of an inbound marketing strategy.