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Clariant Creative Blog

Caitlin Castevens

Caitlin Castevens
I’m a HubSpot power user with 11 certifications (and counting!), along with more than a decade of digital sales and inbound marketing experience. Colleagues and clients have even dubbed me a “digital marketing therapist” thanks to my ability to build effective solutions, solve sticky problems, and enable data-focused growth.


My Recent Posts:

How to Promote Your Webinar in 3 Easy Steps

Mar 6, '20 / by Caitlin Castevens posted in Content Marketing, Strategy

Lisa, a bright and experienced marketing coordinator, thought getting an audience for a webinar would be easy.

After all, the webinar topic was timely, the presenter was a known thought leader, and...


The Inbound Marketing Funnel vs. Flywheel: Which Approach Should You Take?

Nov 8, '19 / by Caitlin Castevens posted in Strategy

Editor's Note: We recently updated this previously published post with new insights. Enjoy!

You know you need to look for new customers. But most days, running your business leaves you with little...