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Clariant Creative Blog

Laura Swords

Laura Swords
I started my career designing and maintaining websites over 20 years ago. I specialize in bringing creativity and technology together to help clients create a unified, impactful presence across their branding, website, content, social media and more.


My Recent Posts:

Is HubSpot’s Email Marketing Certification Worth the Effort?

Oct 7, '17 / by Laura Swords posted in HubSpot, Email Marketing

Despite what you may think, email marketing is not dead. In fact, with an ROI of 4,300% (yes, you read that right), email marketing is still one of the most effective ways to nurture leads and grow your business.

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Anatomy of Great Call-to-Action Examples

Aug 25, '16 / by Laura Swords posted in Inbound Websites

If you’ve been paying attention, by now you understand that call-to-actions (CTAs) are an integral part of the inbound marketing funnel and ultimately, converting prospects into customers.


[SlideShare] 7 Design Hacks from the Best PowerPoint Templates

Jul 21, '16 / by Laura Swords posted in Content Marketing, Strategy

Are you tired of using the same old template-based PowerPoint presentations time and time again? When you’re pressed for time and need to create some slides pronto, do you grab the latest Microsoft template and start...