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Clariant Creative Blog

Julia Byrd

Julia Byrd
Over the past 20 years, I’ve been a copyeditor, technical writer, sales and marketing writer, and a freelance copywriter. My passion is writing customized, targeted content for clients who appreciate the power of the written word.


My Recent Posts:

16 Can’t-Miss Tools for Developing New Content Ideas

Mar 2, '18 / by Julia Byrd posted in Content Marketing, Blogging

Just last week (and the week before that and the week before that), you were working hard on writing blog posts that will attract visitors to your site and convert them into leads. Mission accomplished. Fast-forward...


Why Every Business Needs to Develop a Content Style Guide Today

Jan 12, '18 / by Julia Byrd posted in Content Marketing, Strategy

It’s not uncommon for a business to realize there’s a big difference between what they intend to say about their brand and what they actually communicate. Or for them to notice that the marketing department’s...


How to Rank in Google When You Have No Time: 13 Quick SEO Tips for 2018

Jan 5, '18 / by Julia Byrd posted in SEO

Every business wants a number one ranking in Google search engine results pages (SERPs). Getting that coveted spot, however, isn’t quick, easy or guaranteed.

SEO remains an inexact science, and Google is constantly...


6 Simple Strategies for Adding More Time to Your Day

Nov 17, '17 / by Julia Byrd posted in Strategy

Every day, you’re overwhelmed by the number of unread emails in your inbox, last-minute project requests, tight deadlines and phone calls that interrupt your train of thought. With so many things vying for your...


Content Recycling: How to Repurpose Content on Multiple Platforms

May 22, '17 / by Julia Byrd posted in Content Marketing

As content marketers, we spend most of our time thinking about new topics for new content. And yet, in our rush to fill out our editorial calendars, it’s easy to forget about all that fantastic content we’ve already...


Is HubSpot’s Inbound Marketing Certification Worth the Effort?

Dec 8, '16 / by Julia Byrd posted in HubSpot

Marketing has evolved substantially in the last 10-plus years. Brian Halligan of HubSpot coined the term “inbound marketing” in 2005, and this approach has transformed the way companies market themselves and their...