Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.
Quote: "There are three kinds of lies: lies, damned...
Feb 4, '19 / by Neil Hayes posted in Marketing ROI
Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.
Quote: "There are three kinds of lies: lies, damned...
Oct 24, '16 / by Neil Hayes posted in Strategy
"There are so many similarities between a start-up venture and a political campaign – the rhythm, the tempo, the hours and the intensity" – Former press secretary in Bill Clinton’s administration
Sep 26, '16 / by Neil Hayes posted in Marketing ROI, Strategy
It ranks with selfie sticks, car alarms and karaoke machines. You know it has reserved a place of honor in the Museum of the Most Annoying when the inventor apologizes for it, as Ron Carlson did in a 2014 article in ...
Sep 6, '16 / by Neil Hayes posted in Content Marketing, Blogging
If you’re a writer, you’ve heard the question: Do you ever get writer’s block?
Aug 10, '16 / by Neil Hayes posted in PR and Media
Without publicity, a terrible thing happens … nothing,” P.T. Barnum.
The excitement in her voice suggested the scoop of the century. My experience as a journalist for 12 years suggested otherwise.
Jul 28, '16 / by Neil Hayes posted in Content Marketing, Blogging
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The red car was in...
Jun 22, '16 / by Neil Hayes posted in Content Marketing, Inbound Websites
You’re a big believer in content marketing and well aware of the standard practice of placing premium content behind an opt-in form on a landing page. But should this always be the case?
Jun 17, '16 / by Neil Hayes posted in Strategy
You’re at ease mingling with colleagues at the chamber of commerce mixer, chattering happily about business. But standing in front of an audience? That’s a whole different ballgame.
If you’ve ever wondered how to...
May 17, '16 / by Neil Hayes posted in Strategy
“Creating a team is bigger, tougher and more elusive than any opponent we will ever face,” legendary high school football coach Bob Ladouceur.
May 11, '16 / by Neil Hayes posted in Email Marketing
I’m currently reading five books. Fiction, non-fiction, self-help. I’ve got one for every mood. I read whatever appeals to the frame of mind I’m in at any moment on any given day.
I fold a piece of paper in half,...
May 6, '16 / by Neil Hayes posted in Blogging
During my journalism days, I often heard editors say they wanted to hire “a great writer,” which always annoyed me. Maybe that’s because I never considered myself a great writer, or because I value idea generation...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
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