Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.
Quote: "There are three kinds of...
Editor's Note: Please enjoy this blog post originally published in May 2016 by our guest author, novelist and former Chicago Sun-Times journalist Neil Hayes.
Quote: "There are three kinds of...
"There are so many similarities between a start-up venture and a political campaign – the rhythm, the tempo, the hours and the intensity" – Former press secretary in Bill Clinton’s administration
It ranks with selfie sticks, car alarms and karaoke machines. You know it has reserved a place of honor in the Museum of the Most Annoying when the inventor apologizes for it, as Ron Carlson did...
If you’re a writer, you’ve heard the question: Do you ever get writer’s block?
Without publicity, a terrible thing happens … nothing,” P.T. Barnum.
The excitement in her voice suggested the scoop of the century. My experience as a journalist for 12 years suggested otherwise.
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. I’m paraphrasing here, but his idea of how he might cover such a race went something like this: “The...
You’re a big believer in content marketing and well aware of the standard practice of placing premium content behind an opt-in form on a landing page. But should this always be the case?
You’re at ease mingling with colleagues at the chamber of commerce mixer, chattering happily about business. But standing in front of an audience? That’s a whole different ballgame.
If you’ve ever...
“Creating a team is bigger, tougher and more elusive than any opponent we will ever face,” legendary high school football coach Bob Ladouceur.
I’m currently reading five books. Fiction, non-fiction, self-help. I’ve got one for every mood. I read whatever appeals to the frame of mind I’m in at any moment on any given day.
I fold a piece...
During my journalism days, I often heard editors say they wanted to hire “a great writer,” which always annoyed me. Maybe that’s because I never considered myself a great writer, or because I...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...