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Clariant Creative Blog

Rachelle Koenig

Rachelle Koenig
Unapologetic word nerd here, with a full career in both the corporate world and as a freelance content writer and business/communications consultant. My specialty is people—empathizing with them and understanding what motivates them. I’ve spent decades arranging words to connect people with products, services and companies.


My Recent Posts:

Top Strategies to Crush Digital Marketing for Manufacturers

At Clariant Creative, we love showing our customers how to use their marketing to build relationships that drive sales.

So, when we get to work with clients in industries that haven’t fully tapped...


How to Create the Best Email Newsletters (That Get the Best Results)

Jan 5, '22 / by Rachelle Koenig posted in Email Marketing

Let’s get this out of the way: Yes, email marketing really does work. In fact, it’s one of the content marketing tactics we help clients with the most, after blogs and online offers.

But people get...


The Top Writing and Editing Tips our Marketing Writers Want You to Know

Sep 27, '21 / by Rachelle Koenig posted in Content Marketing, Blogging

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler

Marketers today are more likely to stare at a blinking cursor than a blank...


When to Use Inbound Marketing vs Outbound Marketing

Apr 22, '21 / by Rachelle Koenig posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?

Not exactly.

Inbound marketing has vastly different approaches, strategies, and implementation...


5 Great Pillar Page Examples

Mar 26, '21 / by Rachelle Koenig posted in Content Marketing

At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies...


How Long Should Your Blog Posts Be?

Mar 11, '21 / by Rachelle Koenig posted in Blogging

When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?


How Net Promoter Scores Help You Turn Customers into Customer Promoters

Jan 26, '21 / by Rachelle Koenig posted in Strategy

You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing...