So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?
- Where are they in the buyer’s journey?
- Which of these contacts will make great customers?
Feb 12, '21 / by Rachelle Koenig posted in Content Marketing, Lead Management, Strategy
So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?
Jan 26, '21 / by Rachelle Koenig posted in Strategy
You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing tactic you’ve got in...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
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