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Clariant Creative Blog

Rachelle Koenig

Rachelle Koenig
Unapologetic word nerd here, with a full career in both the corporate world and as a freelance content writer and business/communications consultant. My specialty is people—empathizing with them and understanding what motivates them. I’ve spent decades arranging words to connect people with products, services and companies.


My Recent Posts:

How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?

  • Where are they in the buyer’s journey?
  • Which of these contacts will make great customers?

How Net Promoter Scores Help You Turn Customers into Customer Promoters

Jan 26, '21 / by Rachelle Koenig posted in Strategy

You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing tactic you’ve got in...