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Rachelle Koenig

Rachelle Koenig
Unapologetic word nerd here, with a full career in both the corporate world and as a freelance content writer and business/communications consultant. My specialty is people—empathizing with them and understanding what motivates them. I’ve spent decades arranging words to connect people with products, services and companies.


My Recent Posts:

The Top Writing and Editing Tips our Marketing Writers Want You to Know

Sep 27, '21 / by Rachelle Koenig posted in Content Marketing, Blogging

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler

Marketers today are more likely to stare at a blinking cursor than a blank sheet of paper, but...


When to Use Inbound Marketing vs Outbound Marketing

Apr 22, '21 / by Rachelle Koenig posted in Strategy, Inbound Websites

Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?

Not exactly.

Inbound marketing has vastly different approaches, strategies, and implementation from outbound...


5 Great Pillar Page Examples

Mar 26, '21 / by Rachelle Koenig posted in Content Marketing

At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies and marketing teams...


How Long Should Your Blog Posts Be?

Mar 11, '21 / by Rachelle Koenig posted in Blogging

When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the biggest being, “How...


How to Identify the Buyer Personas in Your B2B Contact Database

So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?

  • Where are they in the buyer’s journey?
  • Which of these contacts will make great customers?

How Net Promoter Scores Help You Turn Customers into Customer Promoters

Jan 26, '21 / by Rachelle Koenig posted in Strategy

You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing tactic you’ve got in...