"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank sheet of paper, but...
"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."‒ Gene Fowler
Marketers today are more likely to stare at a blinking cursor than a blank sheet of paper, but...
Why are marketers constantly talking about inbound and outbound marketing? Isn’t all marketing the same?
Not exactly.
Inbound marketing has vastly different approaches, strategies, and implementation from outbound...
At Clariant Creative, we regularly write pillar pages for our clients (and for our own marketing, of course). So, we love looking at pillar page examples for inspiration, seeing how other agencies and marketing teams...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been easy enough, I quickly found myself asking a ton of questions – one of the biggest being, “How...
So, you have a B2B contact database with thousands of leads. That’s impressive, but what do you really know about those leads?
You may not realize it, but your company has a secret salesforce that could help you generate more leads. And their opinions about your products and services carry more weight than any marketing tactic you’ve got in...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...