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Clariant Creative Blog

Christina Bockisch

Christina Bockisch
I’m passionate about helping my clients achieve their goals – whether that involves helping them show up in search engines, generate more of the right leads or nurture existing customers into brand evangelists.


My Recent Posts:

How to Map the Buyer’s Journey in 7 Easy Steps

Dec 14, '18 / by Christina Bockisch posted in Content Marketing, Strategy

I had just moved to Boston. In November. My legs were freezing, cold air was whistling up the back of my jacket and I couldn’t stop shivering.

I recognized I had a problem, so I turned to Google to do some research....


Is HubSpot’s Social Media Certification Worth the Effort?

Dec 3, '18 / by Christina Bockisch posted in HubSpot, Social Media

As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing graphics, taking...


How to Capture the Voice of the Customer With Market Research

Nov 26, '18 / by Christina Bockisch posted in Strategy

Most businesses know that creating a remarkable customer experience is important to their brand and critical to success. But to compete on customer experience, you need to understand the experience you’re currently...


7 Tips to Keep Your Content Marketing Strategy on Track

Nov 15, '18 / by Christina Bockisch posted in Content Marketing, Strategy

You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on track?


5 Key Takeaways From the 2019 Content Marketing Benchmark Report

Oct 31, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s that time of year again when Content Marketing Institute (CMI) and MarketingProfs release their latest publication of the B2B Content Marketing Benchmarks, Budgets and Trends report.

While tons of data comes out...


The Beginner’s Guide to Using Social Media for Business

Jun 7, '18 / by Christina Bockisch posted in Social Media

When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their highly engaged...


What Are Pillar Pages and Topic Clusters? (And Why You Need Both)

May 11, '18 / by Christina Bockisch posted in Content Marketing, Strategy

It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.

Part of what’s driving this change is that Google has gotten smarter with their search...


SEO Blog Optimization Tips: Should You Reoptimize Old Posts?

May 5, '18 / by Christina Bockisch posted in Content Marketing, SEO, Strategy

Even the pros occasionally hit a few foul balls.

A few months ago ­– although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed several of our...


10 Best Practices for Lead Generation Websites

Apr 28, '18 / by Christina Bockisch posted in Inbound Websites

In today’s digital-focused world, having a website isn’t an option – it’s a necessity. But it’s not enough to have just any website. You need one that will be a positive face for your company, meet the needs of your...


Content Marketing ROI: How to Measure the Success of Your Content

Apr 12, '18 / by Christina Bockisch posted in Marketing ROI, Content Marketing

You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom line?

Odds are, you...


[New Data] Does Posting on Social Media via HubSpot Hurt Social Reach?

Mar 23, '18 / by Christina Bockisch posted in Social Media

Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about crafting content...


A 5-Step Guide to Conducting a Full Content Audit for Your Website

Feb 23, '18 / by Christina Bockisch posted in Content Marketing, Strategy

 

If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a step back and...