As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing...
As Clariant Creative’s social media coordinator, I spend a ton of time on social media – whether it’s doing competitive research, developing a publishing strategy, creating content, designing...
Most businesses know that creating a remarkable customer experience is important to their brand and critical to success. But to compete on customer experience, you need to understand the experience...
You’ve created your content strategy and are committed to regularly publishing new content. But with all the other marketing projects on your plate, how can you ensure your content marketing stays on...
When you think of using social media for business, you probably think of all the cool, hip fitness, beauty, clothing and entertainment companies out there that share fun, creative content with their...
It’s no secret search is changing. Just when you thought you understood everything about SEO, everything is different – again.
Part of what’s driving this change is that Google has gotten smarter...
Even the pros occasionally hit a few foul balls.
A few months ago – although we’re an inbound marketing agency that specializes in creating outstanding, search-engine-friendly content – we noticed...
In today’s digital-focused world, having a website isn’t an option – it’s a necessity. But it’s not enough to have just any website. You need one that will be a positive face for your company, meet...
You’ve written optimized blog posts, created highly-targeted content offers and have a lead nurturing strategy in place. But is all of this paying off and adding revenue to your business’s bottom...
Back in 2011, when I was a senior in college, I had an internship at a public relations firm doing social media. It was my first time handling social media for businesses, and I learned a ton about...
If you’re like many companies, content marketing is a critical part of your inbound marketing strategy. But before you move forward and start building out your strategy, it’s important you take a...
Author and humor columnist Dave Barry once acknowledged his fear of covering a stock-car race. His idea of how he might cover such a race went something like this: “The red car was in front. Then the...
Developing buyer personas is an essential first step in building a successful inbound marketing strategy. Buyer personas help you better understand your customers and prospects by identifying their...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
As content marketers, we spend most of our time thinking about new topics for new content. And yet, in our rush to fill...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
