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Clariant Creative Blog

Christina Bockisch

Christina Bockisch
I’m passionate about helping my clients achieve their goals – whether that involves helping them show up in search engines, generate more of the right leads or nurture existing customers into brand evangelists.

My Recent Posts:

How to Create SMART Marketing Goals for Your Business

Jan 26, '18 / by Christina Bockisch posted in Strategy

Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s difficult to achieve and forces you to work your butt off, but it can’t be so...

Negative Buyer Personas: What They Are and Why Your Business Needs Them

Dec 1, '17 / by Christina Bockisch posted in Strategy

Regardless of your industry, product or service, all great inbound marketing starts with one thing: knowing your target audience.

Without knowing who you’re targeting, it’s impossible to craft...

10 Call-to-Action Examples You’ll Actually Want to Click

Nov 3, '17 / by Christina Bockisch posted in Strategy

If you build it, they will come. But will they know what to do when they get there?

Your website is intuitive and well-designed, populated with engaging content arranged in an attractive layout. Your...

8 Weapons-Grade Tricks That Boost Your Persuasive Copywriting Power

Oct 20, '17 / by Christina Bockisch posted in Content Marketing, Blogging

In marketing, the words you choose (and how you use them) determine how people respond to your content. Your words determine whether people read the entire landing page or blog, whether they act and...

7 Advanced Strategies for More Effective Landing Pages

Sep 20, '17 / by Christina Bockisch posted in Strategy, Inbound Websites

When you read strategies for creating effective landing pages that convert well, you often hear the basics: Keep your form short, add a call-to-action (CTA), remove navigation, keep the design simple...

Is the HubSpot Certification for Content Marketing Worth the Effort?

Jul 29, '17 / by Christina Bockisch posted in HubSpot, Content Marketing

In the fast-paced world of inbound marketing, it’s critical to keep your skills sharp and new ideas coming. One of the best resources for doing this is the HubSpot Academy – an online collection of...

8 Subject Matter Expert Interview Tips Every Introvert Needs to Know

Jun 28, '17 / by Christina Bockisch posted in Content Marketing, Blogging

I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe, and I often find myself dealing with long moments of awkward silence (which, let’s...

How to Become a Subject Matter Expert on a Topic You Know Nothing About

May 15, '17 / by Christina Bockisch posted in Content Marketing, Blogging

Over the years, I’ve written content on a wide variety of topics including bankruptcy law, landscaping, software development, trade show management, septic tanks, rare coins, addiction recovery,...

Creating an Editorial Calendar? Here Are 8 Tips to Get Started

Apr 17, '17 / by Christina Bockisch posted in Strategy, Blogging

When I first started working in marketing, my blog writing process looked something like this: Go to work on Monday, read industry articles to come up with a new blog topic, write the blog, make...

5 Marketing Tools to Increase Your Team's Productivity

Apr 1, '17 / by Christina Bockisch posted in Marketing ROI, Strategy

As marketers, we’re always looking to increase our productivity. We practically live by the phrase, “work smarter, not harder.” It’s easier said than done, though – especially if you don’t have the...