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Clariant Creative Blog

Beth Carter

Beth Carter
I love to write and I'm a total grammar freak. I also passionately believe that conversational, approachable and insightful content can help people solve real problems and can make a real difference in the world.


My Recent Posts:

[Press Release] Clariant Creative Is Now a HubSpot Certified Agency Partner

Jun 7, '16 / by Beth Carter posted in PR and Media

(Chicago, IL): Today Clariant Creative Agency announced that it has become a Certified Agency Partner with HubSpot, the world’s leading inbound marketing and sales platform. Certified Agency Partners...


Creating Content to Help Clients Get Comfortable with Change

May 24, '16 / by Beth Carter posted in Strategy

Sometimes as marketers, we’re not selling a product or service, but the very notion of change itself.

Selling change is really tough – and even more so when the audience is conservative.


Conduct a Better Case Study Interview With These 3 Tips

May 19, '16 / by Beth Carter posted in Content Marketing

When I was a newbie writer, one thing always terrified me.

Case study interviews.


To Move the Needle on Marketing KPIs, Start Here

Mar 22, '16 / by Beth Carter posted in Marketing ROI

If I hear one more so-called marketing expert talk about how to increase social media shares, I might just scream.

It's not that social shares are bad. It's just that social shares should never be...