A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and...
Oct 18, '19 / by Beth Carter posted in Inbound Websites
A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and...
Sep 26, '19 / by Beth Carter posted in PR and Media
Public relations and marketing are basically the same thing, right?
While there is some overlap, PR and marketing have notable differences. And it’s these differences that when combined, can result...
Sep 17, '19 / by Beth Carter posted in Strategy
As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant...
Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than...
Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy
There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.
Jan 14, '19 / by Beth Carter posted in Strategy, Inbound Websites
Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?
Dec 6, '18 / by Beth Carter posted in Strategy
As December winds down, you’re probably thinking a lot about those marketing goals you set at the start of the year. Did you crush them? Or were those stretch goals too much of a stretch?
We hope you...
Sep 21, '18 / by Beth Carter posted in Inbound Websites
It’s been a long time coming — almost a year, in fact. In between working on client projects and steadily growing our agency, behind the scenes we’ve been strategizing, planning, writing, designing...
May 31, '18 / by Beth Carter posted in Strategy
If “inbound marketing” was the buzzword of the last decade, “inbound selling” will surely be the winner for the next. It’s the next logical step in the journey to revenue. Whereas inbound marketing...
Apr 21, '18 / by Beth Carter posted in Email Marketing, Strategy
Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.
...
Apr 6, '18 / by Beth Carter posted in HubSpot, Lead Management
So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!
Hold off on the champagne, though, because you're not done working yet. Leads aren't actually...
Mar 31, '18 / by Beth Carter posted in Lead Management, Strategy
Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.
Officially, Dan – the genius and Executive Director who leads the...
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s...
When I first started working in marketing, one of my primary tasks was to write blog posts. While this should’ve been...
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
Clariant Creative Agency, LLC
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