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Clariant Creative Blog

Beth Carter

Beth Carter
I love to write and I'm a total grammar freak. I also passionately believe that conversational, approachable and insightful content can help people solve real problems and can make a real difference in the world.

My Recent Posts:

[Press Release] Clariant Creative Agency Now a Gold-Tier HubSpot Agency Partner

Jun 22, '17 / by Beth Carter posted in HubSpot, PR and Media

(Chicago, IL): Today Clariant Creative Agency announced that it has become a Gold-tiered Certified Agency Partner with HubSpot, the world’s leading inbound marketing and sales technology platform....

The Power of One: Creating Clarity in Your Inbound Marketing

May 31, '17 / by Beth Carter posted in Content Marketing, Strategy

Inbound marketing involves a lot of moving pieces. It's a real challenge to keep all the plates spinning. 

But a lot of inbound marketers make this harder than it needs to be. In my experience,...

5 Words That Make Your Content Marketing Sound Dumb

May 31, '17 / by Beth Carter posted in Content Marketing

Yesterday I read a corporate vision statement from a major, well-known organization. Their mission? To “exceed expectations.” No joke. I think I audibly groaned.

I’ve written in the past about the...

A Marketing Executive’s Guide: Know How to Motivate Your Team

May 10, '17 / by Beth Carter posted in Strategy


Have you ever noticed that some of the best jobs you ever had weren’t necessarily the ones where you earned a ton of money?

I’m not saying that making money isn’t great. Because of course, it’s...

If You’re Trying to Find a Marketing Job, Think Like a Marketer

Apr 25, '17 / by Beth Carter posted in Strategy

Clariant Creative is in growth mode, and it’s a wonderful thing. What isn’t so wonderful? Wading through the process of finding the right person to fill a marketing job. 

Whether you’re on the...

12 Top Online Collaboration Tools for Virtual Teams

Mar 31, '17 / by Beth Carter posted in Strategy

Author's Note: We've updated this previously published post with some new insights. Enjoy!

Like many companies, at Clariant Creative we operate entirely as virtual teams. This generally works...

Our Inbound Marketing Process: Getting Started with Inbound

Feb 5, '17 / by Beth Carter posted in Strategy

Inbound marketing can deliver amazing results – we’ve seen it happen time and again. And yet, the best inbound marketing strategies are comprehensive, with many moving pieces. We’ve developed a...

Your Website Goals Don’t Matter, and Here’s Why

Jan 13, '17 / by Beth Carter posted in Inbound Websites

Most businesses think about their websites in terms of their own goals. They spend a lot of time thinking about how to get their website visitors to do what they want them to do. And they spend...

Considering an Inbound Marketing Strategy? Here's the Hard Truth

Jan 5, '17 / by Beth Carter posted in Strategy

A year ago, I made the decision to go all-in on an inbound marketing strategy with my agency, Clariant Creative.

I had been doing bits and pieces of inbound marketing for years, but at the end of...

How to Thrive as a Marketing Team of One

Dec 15, '16 / by Beth Carter posted in Marketing ROI, Strategy

Earlier this month I attended a fantastic panel discussion hosted by the Chicago AMA on the topic of how small marketing teams can cope and even thrive under the pressures they face. The takeaways...

Conversion Rate Optimization: Testing Tips for Low-Traffic Websites

Nov 17, '16 / by Beth Carter posted in Marketing ROI, Inbound Websites

We’re fresh off #INBOUND16 – HubSpot’s annual four-day inbound marketing lovefest in Boston. While there, we listened in on not one, not two, but three different breakout sessions on conversion...

How to Write a Blog Post: 16 Templates to Make It Easier

Nov 7, '16 / by Beth Carter posted in Content Marketing, Blogging

Your marketing team is busy — a great thing. But as a result, it’s hard to consistently push out great blog content that brings in new business — not such a great thing.