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Clariant Creative Blog

Beth Carter

Beth Carter
I love to write and I'm a total grammar freak. I also passionately believe that conversational, approachable and insightful content can help people solve real problems and can make a real difference in the world.


My Recent Posts:

Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?

...


HubSpot Websites vs WordPress Websites: Which Should You Choose?

Oct 18, '19 / by Beth Carter posted in Inbound Websites

A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and WordPress.

The two...


PR and Marketing: Does Combining Them Boost ROI?

Sep 26, '19 / by Beth Carter posted in PR and Media

Public relations and marketing are basically the same thing, right?

While there is some overlap, PR and marketing have notable differences. And it’s these differences that when combined, can result in a flood of...


How to Write Your Executive Bio

Sep 17, '19 / by Beth Carter posted in PR and Media, Strategy

As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...


Do People Read Long-Form Content?

Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging

I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...


Sales and Marketing Alignment: What Inbound Marketers Need to Know

Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy

There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.


Are High Bounce Rates Always Bad?

Jan 14, '19 / by Beth Carter posted in Strategy, Inbound Websites

Many online marketers understand that bounce rate can be an important factor in a web site’s analytics, but it’s also a metric that can cause needless confusion. What exactly does this KPI measure?


9 Ways to Hit Your Marketing Goals Before Year End

Dec 6, '18 / by Beth Carter posted in Strategy

As December winds down, you’re probably thinking a lot about those marketing goals you set at the start of the year. Did you crush them? Or were those stretch goals too much of a stretch?

We hope you were able to hit...


14 Customizable Sales Email Examples [TEMPLATES]

Nov 12, '18 / by Beth Carter posted in Email Marketing, Lead Management

How many of you use email for prospecting?

How many of you believe your prospecting emails always (or almost always get opened, clicked, read, and acted upon?

I thought so.

Whether we’re inbound or outbound...


Exciting News: The New Clariant Creative Website Is Here!

Sep 21, '18 / by Beth Carter posted in Inbound Websites

It’s been a long time coming — almost a year, in fact. In between working on client projects and steadily growing our agency, behind the scenes we’ve been strategizing, planning, writing, designing and developing a...


How to Nail B2B Inbound Selling: Embrace Asking Tough Questions

May 31, '18 / by Beth Carter posted in Strategy

If “inbound marketing” was the buzzword of the last decade, “inbound selling” will surely be the winner for the next. It’s the next logical step in the journey to revenue. Whereas inbound marketing focuses on filling...


What Is GDPR and Should My Inbound Marketing Be GDPR Compliant?

Apr 21, '18 / by Beth Carter posted in Email Marketing, Strategy

Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.

GDPR is to date the...