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Clariant Creative Blog

Beth Carter

Beth Carter
I love to write and I'm a total grammar freak. I also passionately believe that conversational, approachable and insightful content can help people solve real problems and can make a real difference in the world.


My Recent Posts:

How to Nail B2B Inbound Selling: Embrace Asking Tough Questions

May 31, '18 / by Beth Carter posted in Strategy

If “inbound marketing” was the buzzword of the last decade, “inbound selling” will surely be the winner for the next. It’s the next logical step in the journey to revenue. Whereas inbound marketing focuses on filling...


What Is GDPR and Should My Inbound Marketing Be GDPR Compliant?

Apr 21, '18 / by Beth Carter posted in Email Marketing, Strategy

Any company that collects any online data from any citizen of the European Union (E.U.) is impacted by the new General Data Protection Regulation (GDPR) law that will go into effect May 25, 2018.

GDPR is to date the...


How to Start Lead Nurturing with Automated HubSpot Workflows

Apr 6, '18 / by Beth Carter posted in HubSpot, Email Marketing, Lead Management

So a visitor came to your website and downloaded some content. Yay – you just generated your first lead!

Hold off on the champagne, though, because you're not done working yet. Leads aren't actually your goal ... ...


How HubSpot’s Inbound Sales Bootcamp Made Me a Better Inbound Marketer

Mar 31, '18 / by Beth Carter posted in Strategy

Over the last eight weeks, I’ve had the amazing opportunity to hang out with Dan Tyre and learn everything he knows about selling.

Officially, Dan – the genius and Executive Director who leads the business...


3 Marketing Budget Allocations You’ll Need in 2018

Feb 16, '18 / by Beth Carter posted in Marketing ROI, Strategy

Editor’s Note: This post was originally published in December 2016 and was updated in February 2018.

Have you planned your marketing budget for 2018?

If you haven’t already mapped out your strategy for 2018 – or even...


Accountability in the Workplace: How to Help Your Team Achieve Their Goals

Dec 16, '17 / by Beth Carter posted in Strategy

It’s that time of year – when marketing teams are held accountable to the goals they set for the past year, all while new goals for the new year are busy being made.

This emphasis on goals is the hallmark of an...


Increase Blog Traffic With These 6 Proven Not-For-Beginner Strategies

Jul 22, '17 / by Beth Carter posted in Strategy, Blogging

With more than 2 million blog posts published daily, more companies than ever before are jumping on the blogging bandwagon. But to build a blog that stands out from the crowd, drives significant traffic and reaches...


How to Align Your Team Around a Consistent Brand Voice

Jul 15, '17 / by Beth Carter posted in Strategy

Developing a brand message can be one of the toughest tasks any marketer may face. Communicating that brand message can be even tougher.

Recently, I presented on this very topic to a wonderful group of communications...


[Press Release] Clariant Creative Agency Now a Gold-Tier HubSpot Agency Partner

Jun 22, '17 / by Beth Carter posted in HubSpot, PR and Media

(Chicago, IL): Today Clariant Creative Agency announced that it has become a Gold-tiered Certified Agency Partner with HubSpot, the world’s leading inbound marketing and sales technology platform. HubSpot developed...


The Power of One: Creating Clarity in Your Inbound Marketing

May 31, '17 / by Beth Carter posted in Content Marketing, Strategy

Inbound marketing involves a lot of moving pieces. It's a real challenge to keep all the plates spinning. 

But a lot of inbound marketers make this harder than it needs to be. In my experience, where do they struggle...


5 Words That Make Your Content Marketing Sound Dumb

May 31, '17 / by Beth Carter posted in Content Marketing

Yesterday I read a corporate vision statement from a major, well-known organization. Their mission? To “exceed expectations.” No joke. I think I audibly groaned.

I’ve written in the past about the need for clarity in...


A Marketing Executive’s Guide: Know How to Motivate Your Team

May 10, '17 / by Beth Carter posted in Strategy

 

Have you ever noticed that some of the best jobs you ever had weren’t necessarily the ones where you earned a ton of money?

I’m not saying that making money isn’t great. Because of course, it’s fantastic. But I am ...