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Clariant Creative Blog

Beth Carter

Beth Carter
I love to write and I'm a total grammar freak. I also passionately believe that conversational, approachable and insightful content can help people solve real problems and can make a real difference in the world.


My Recent Posts:

Thinking of Replacing Your HubSpot Forms With a Chatbot? Read This First.

May 3, '22 / by Beth Carter

Marketers everywhere are talking about chatbots these days. And with good reason: When done well, chatbots can be a great tool for lead generation. Some in the industry even suggest that a chatbot...


Buyer Journey Mapping in 7 Easy Steps [EXAMPLES + TEMPLATE]

Apr 15, '22 / by Beth Carter posted in Content Marketing, Strategy

Editor’s Note: This blog post was originally written by Christina Bockisch and published in 2018. We have refreshed and updated the post to include more helpful examples!

I had just moved to Boston....


Clariant Creative Is Now a Platinum HubSpot Solutions Partner

Mar 14, '22 / by Beth Carter posted in PR and Media

We are thrilled to announce that Clariant Creative Agency has achieved the coveted Platinum tier in the HubSpot Solutions Partner Program. This is an enormous honor that caps off a year of tremendous...


Great Sales Emails That Convert [TEMPLATES]

Jul 29, '21 / by Beth Carter posted in Email Marketing, Lead Management

There’s no avoiding email as a sales tool.

And nearly every client we work with dreads writing them.

But the kicker? They can work really well when done right. The challenge, though, is to stand out...


Democracy in Action: How We’re Contributing, and How You Can Too

Oct 9, '20 / by Beth Carter posted in Strategy

Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.

Many of us proudly vote, and then proudly pat ourselves on the back for...


12 Quick SEO Tips for Google Ranking In 2020

Aug 3, '20 / by Beth Carter posted in SEO

What does your 2020 SEO strategy look like?

Google updates their ranking algorithm frequently. But with all that’s been going on this year, it may be hard to commit time and energy to keep up with...


Hiring a Marketing Agency? Ask These 12 Questions

Jun 5, '20 / by Beth Carter posted in Strategy

Effective inbound marketing often takes a village. And even with the brilliant minds in your marketing village, sometimes you need to call in reinforcements to make the magic happen.

A capable...


How We Manage Our Remote Team of Marketers

Mar 14, '20 / by Beth Carter posted in Strategy

It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”

Interesting, indeed.

Many of you will be working from home for a while. And although working...


How Inbound Recruiting Improves Company Culture

Jan 17, '20 / by Beth Carter posted in Strategy

Company culture is a big deal.

A 2018 Jobvite study revealed that the vast majority of job seekers cite culture as at least of relative importance in applying to a company — and 46% claim it’s very...


MQLs & SQLs: What Is a Marketing Qualified Lead & Sales Qualified Lead?

Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management

Not everyone who lands on your website is ready to buy from you.

Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an...


Should You Rely on In-House Marketing or Hire an Agency?

Nov 1, '19 / by Beth Carter posted in Strategy

When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some...


HubSpot Websites vs WordPress Websites: Which Should You Choose?

Oct 18, '19 / by Beth Carter posted in Inbound Websites

A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and...