Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.
Many of us proudly vote, and then proudly pat ourselves on the back for being responsible...
Oct 9, '20 / by Beth Carter posted in Strategy
Democracy in action is an amazing thing to witness. And yet, I think it’s easy to lose sight of what “in action” really means.
Many of us proudly vote, and then proudly pat ourselves on the back for being responsible...
Aug 3, '20 / by Beth Carter posted in SEO
What does your 2020 SEO strategy look like?
Google updates their ranking algorithm frequently. But with all that’s been going on this year, it may be hard to commit time and energy to keep up with these constantly...
Jun 5, '20 / by Beth Carter posted in Strategy
Effective inbound marketing often takes a village. And even with the brilliant minds in your marketing village, sometimes you need to call in reinforcements to make the magic happen.
A capable inbound marketing...
Mar 14, '20 / by Beth Carter posted in Strategy
It’s been a crazy past few weeks. I’m reminded of that old curse, “May you live in interesting times.”
Interesting, indeed.
Many of you will be working from home for a while. And although working from home can be a...
Jan 17, '20 / by Beth Carter posted in Strategy
Company culture is a big deal.
A 2018 Jobvite study revealed that the vast majority of job seekers cite culture as at least of relative importance in applying to a company — and 46% claim it’s very important. In...
Dec 4, '19 / by Beth Carter posted in Content Marketing, Lead Management
Not everyone who lands on your website is ready to buy from you.
Your website visitors might simply be trying to get familiar with what you offer. Or they might be trying to educate themselves on an industry-related...
Nov 1, '19 / by Beth Carter posted in Strategy
When it comes to marketing, many companies have the same problem: a great big to-do list, but not enough manpower to make it all happen. Is the answer increasing your head count? Or calling in some outside help?
...
Oct 18, '19 / by Beth Carter posted in Inbound Websites
A website is only as good as its content, and to manage digital content, many marketing teams turn to a content management system, or CMS. Two of the most popular options out there are HubSpot and WordPress.
The two...
Sep 26, '19 / by Beth Carter posted in PR and Media
Public relations and marketing are basically the same thing, right?
While there is some overlap, PR and marketing have notable differences. And it’s these differences that when combined, can result in a flood of...
Sep 17, '19 / by Beth Carter posted in PR and Media, Strategy
As marketers, we generally have no problems trumpeting all the advantages of the products and services our company sells. We can write pages about features and benefits, come up with brilliant positioning statements,...
Feb 10, '19 / by Beth Carter posted in Content Marketing, Blogging
I’ve been hearing that people don’t read long-form content for decades now. “Nobody has the time,” they say. “People only skim content nowadays,” they say. “People have a shorter attention span than a goldfish,” they...
Jan 28, '19 / by Beth Carter posted in Lead Management, Strategy
There’s a truth that’s not often discussed openly in inbound marketing: Leads generated from inbound marketing are not like other kinds of leads.
Editor's Note: We recently revamped the way we conduct buyer persona interviews, and we've updated this previously...
Author's Note: We've updated this previously published post with some new insights. Enjoy!
Like many companies, at...
I’m not the biggest fan of subject matter expert interviews. As an introvert, talking on the phone makes me cringe,...
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